7 tips to gain followers on TikTok

You want to develop your audience on TikTok. You want to build a real community on the platform. You want to place TikTok as a channel for acquiring new customers.

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All this happens through subscribers!

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You probably had to test the platform, published a few videos, watched some tutorials. Nothing helps: it doesn't work.

Don't panic! At Utopia, we've put together 7 tips to apply to gain followers on TikTok. These tips will allow you to develop your reputation, generate engagement with your audience but also become viral on TikTok.

Before that, if we can reassure you on one point: no you are not too late!

TikTok is constantly evolving and its audience growth is booming. Yes, the competition is also growing, but so is the audience. More creators, but more viewing as well.

Are we getting started?

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1. Finding a content niche and sticking to it

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As in life, you have to know what field you are performing in, to stick to it and to excel. On TikTok, it's more or less similar. Wanting to talk to everyone is also talking to anyone. Only superstars can really position themselves as general influencers and communicate on any domain and still generate views and engagement. On our side, we have to take the subject the other way around.

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At Utopia, we recommend 1 or 2 key topics that will be the skeleton of your content. By specializing, you will be categorized by the algorithm and your content will be broadcast to the ideal audience.

No need to look very far, your niches may very well be generic theme specifications

Sport -> Soccer in France

Beauty -> Eco-responsible products

Lifestyle -> Student Travel

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2. Keep an eye on TikTok trends

TikTok is THE social network that promotes spontaneity and the instantaneous. No more glitter and beauty filters: the human and the natural are back at a gallop. Therefore, the fashions and trends of the platform as well.

By monitoring trends, you can take advantage of the momentum of virality to place yourself on these content trends and trends.

Creating content quickly related to a recent trend means ensuring that you have a viral TikTok that will be widely distributed on the Pour Toi page.

Trends can be related to a specific music, a specific dance, a joke, a reference, or even a filter. Open your eyes!

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3. Create content regularly on TikTok

As with every digital platform, recurrence and regularity are the nerves of war. However, unlike Instagram where engagement is more or less linear. On TikTok, it's quite the opposite. Since the content is propelled to an audience that is mostly not your subscribers, some of your content will perform and others will not. But don't panic. It is a rule that is well known and common to all. Each creator benefits from a plurality of performances in terms of views, regardless of their audience.

In short, get away from numbers and focus on creating.

4. Putting the human first

Forget everything you know about Instagram, YouTube, or Facebook. On TikTok, we put the human, the natural and the light in the foreground. The criteria of beauty, aesthetics, and traditional creations do not apply (and thankfully) do not apply to TikTok. That is what makes it its strength! Everyone has a chance, regardless of the size of their community. All you have to do is create content that will resonate with others. Humor, aesthetics, travel, tips, tricks, education, sport... There are no limits (really none)

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5. Collaborate with TikTokers

Helping each other on the platform means exchanging audiences and building up faster, better and together. Very popular on YouTube with what we call “Fit & Fun”, partnering with a creator who has an audience and complementary content to his own is essential for rapid growth.

Identify creators and accounts that could collaborate with you on TikTok content. You can contact them by comment, by private message or by email.

If you have no response, you still have the Duo feature to react to one of its contents publicly. It is a format that works very well, when done well and especially in an original way.

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6. Dare!

On Instagram, we tend to get (too) head over content strategies that no longer make sense. In the end, we don't take action, or too late, or in the wrong way. On TikTok, in our opinion, you have to listen to yourself and listen to your instincts. If, according to you, a trend is adapted to your content, that a duo could go viral or that a concept could break the boat? So go for it and shoot! TikTok has the advantage of having very little importance in the “feed” of creator profiles, unlike Instagram. This is why many creators post 4 to 5 times a day. Quantity AND quantity please.:)

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7. Collaborate with brands on TikTok

We often hear about this as “product investments.” On TikTok, we want to get away from it at all costs. Instead, we are talking about Collaboration.

Collaborating with brands means ensuring quality content (because it is paid) and therefore gaining subscribers, views and likes through the sponsorship of the content by the brand or by the Utopia agency.

Collaborations that (really) work on TikTok are the opposite of what is done on Instagram

• They are natural, human and light
• They follow the creator's editorial line.
• They are not aggressive
• They are not advertising signs

At Utopia, we support brands that want to collaborate with creators for sponsored content, for example with Just Zizou for the promotion of the Hawaya dating app!

We also support creators who seek to be paid, by putting them in contact with brands so that they become ambassadors.

You know everything about how to gain followers on TikTok: it's up to you!

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Written by Matthis Dessus

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