How to set up TikTok Business Center

Introduction to the TikTok Business Center

What is the TikTok Business Center?

The TikTok Business Center is a centralized platform designed to help businesses, agencies, and marketers effectively manage their advertising activities on TikTok. It offers a unified interface for overseeing multiple ad accounts, collaborating with teams, and accessing advanced analytics resources.

Why use the TikTok Business Center?

With the exponential growth of TikTok as a social media platform, it has become essential for brands to maximize their presence on this network. The TikTok Business Center allows businesses to:

• Centralize account management : Manage multiple ad accounts and TikTok pages from a single interface, simplifying campaign operations and monitoring.
• Collaborate effectively : Assign specific roles and permissions to team members, ensuring secure and organized management of advertising campaigns.
• Access in-depth analyses : Get detailed insights into campaign performance, making it easy to optimize and continuously improve advertising strategies.

The benefits of TikTok Business Center for businesses

Using the TikTok Business Center has several key benefits for businesses looking to optimize their presence on TikTok:

• Simplified management : By consolidating all advertising assets in one place, businesses can save time and reduce potential errors associated with managing multiple separate accounts.
• Enhanced security : With granular access controls, businesses can ensure that only authorized individuals have access to sensitive information and campaign settings.
• Scalability : Whether you are a small business or a large agency, the TikTok Business Center is designed to adapt to your needs, allowing you to effectively manage one or more brands on the platform.

This introduction lays the foundation for understanding the TikTok Business Center and its importance for businesses that want to fully exploit the advertising potential of TikTok. In the next section, we'll cover detailed steps for setting up your own TikTok Business Center.

Setting up the TikTok Business Center: Step by Step

Before you start: what you need

Before creating your TikTok Business Center, make sure you have:

• One active personal or professional TikTok account
• One valid email address (professional preferred)
• One secure internet connection
• Ideally, a TikTok page for your business (if you have one)

💡 SEO advice : having a well-optimized professional TikTok page from the start reinforces the credibility of your Business Center.

Step 1: Access the TikTok Business Center site

To get started:

1. Go to the official site: https://business.tiktok.com
2. Click on the profile icon at the top right
3. Select “Business Center”

You will be redirected to the creation or access page to your center.

Step 2: Create a Business Center

Once on the platform:

1. Click on “Create a Business Center”
2. Fill in the requested information:
   • Business Center Name : this name will be visible to collaborators, choose something clear (ex: “Utopia TikTok Ads”)
   • Country/Region of your business
   • Time zone used for your campaigns
3. Click on “Create”

🎉 You now have an active Business Center space.

Step 3: Add an ad account

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The TikTok Business Center does not have a built-in ad account by default. You must either:

• Create a new advertising account
• Either link an existing account

To create an advertising account:

1. Go to “Ad Accounts” > “Add” > “Create a new ad account”
2. Define:
   • The advertising account name
   • La motto
   • The type of business (brand or agency)
3. Click on “Next” and complete the company profile

💡 Note: each advertising account is independent, but can be managed by several Business Centers if shared.

Step 4: Invite team members

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For collaborative management:

1. Go to “Member Management”
2. Click on “Add a member”
3. Enter the email address of your collaborator
4. Define sound role :
   • Administrator : full access
   • Operator : limited access (campaigns)
   • Analyst : read-only access

💡 To avoid mistakes, assign roles accurately according to each person's responsibilities.

Step 5: Connect assets (TikTok pages, pixels, catalogs, etc.)

In TikTok Business Center, you can centralize your:

• TikTok pages
• Tracking pixels
• Product catalogs (for TikTok Shopping)
• Partner accounts

For this:

1. Go to the section “Active”
2. Click “Add” for each item type
3. Follow the instructions to link or create the desired item

💡 Example: add a Pixel TikTok allows you to track conversions on your website, which is essential for retargeting.

Step 6: Verify and secure your account

Last step (too often forgotten): the verification and security.

• Activate it two-step verification
• Add a secondary email address if possible
• Check that all company information is up to date (address, country, sector of activity)

Setup summary

Managing Your TikTok Business Center Effectively: Best Practices and Optimizations

Why good management is essential

Creating a Business Center is like buying a car: it's useless if you don't know how to drive it. Once your environment is in place, the objective is to:

• Maximize your operational efficiency
• Avoid configuration errors
• Facilitate exchanges with your teams or agencies
• Optimize the performance of your advertising campaigns

Now let's see how to do it right.

1. Structure your accounts and teams from the start

From the start, think organizing. If you manage multiple brands, customers, or entities, create:

• One Business Center by brand/agency, if necessary
• One dedicated advertising account per project (don't mix everything up)

For members:

• Give only the necessary rights (no more)
• Keep a traceability Who does what (internally and externally)

💡 Tip: set up an entry/exit procedure for employees (systematic addition + removal of accesses).

2. Centralize assets for clear monitoring

The TikTok Business Center connects all assets needed for your campaigns :

• TikTok page
• Tracking pixel (s)
• Product catalog (for TikTok Shopping)
• Conversion events (via the Pixel or the Events API)

Why centralize?

• Better visibility On what is connected and what is not
• Simpler to optimizing (e.g. checking if a pixel is malfunctioning)
• Easy access for agencies or freelancers

➡️ Tip: document all your assets in a table (such as Notion, Airtable or Google Sheet) to always know where you are.

3. Activate permission control

The Business Center offers a fine management of roles and permissions. It is fundamental for:

• Securing sensitive information
• Avoid configuration or publishing errors
• Distinguish operational, creative and decision-making profiles

Here is an example of a good distribution:

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💡 Never give an external freelancer an administrator role.

4. Analyze performance from the Business Center

In addition to the TikTok Ads Manager, the Business Center offers consolidated reports very useful if you manage several accounts.

Follow as a priority:

• Cost per result (CPA) and ROAS
• Performance by campaign and by audience
• Cross-account data (useful for agencies)

➡️ You can export data in Excel or CSV format to create custom dashboards via Looker Studio or Notion.

5. Connect the Business Center to your CRM/3rd party tools

For more mature businesses, integrating TikTok with third-party tools is a huge performance driver:

• Pixel + Google Analytics/Tag Manager
• TikTok API Events + CRM (Hubspot, Salesforce, etc.)
• Automations via Zapier/Make

Objective: to follow the entire user journey from ad printing to final conversion. This allows for a management based on real data, and not just views or clicks.

6. Continuously secure your environment

The Business Center is a professional platform. As such, apply rules of basic cybersecurity :

• Update passwords regularly
• Activate double authentication
• Never store credentials in a shared doc without encryption
• Remove inactive accesses quarterly

💡 You can also connect a Google Workspace or Microsoft 365 to facilitate authentications.

Summary of best practices

Practical cases and mistakes to avoid with TikTok Business Center

Use the Business Center according to your goals

The TikTok Business Center is flexible enough to adapt to different user profiles. Here are a few typical use cases to inspire you:

🏢 Case 1: A company managing several brands

background : A company has multiple product lines with separate TikTok accounts.

Ideal use :

• 1 Business Center per brand (or 1 single BC with several advertising accounts + TikTok pages)
• Team dedicated to each brand, with assigned roles
• Different pixels per website or domain

Advantage : centralization without confusion between projects.

🤝 Case 2: An agency that manages campaigns for its clients

background : A marketing agency wants to manage the TikTok campaigns of 5 clients.

Ideal use :

• 1 main Business Center (that of the agency)
• Connection as a “partner” on customer advertising accounts (without owning them)
• Limited roles (operator, analyst) assigned to internal project managers

Advantage : security, clarity, no mixing of customer data.

👨 ‍ 🎤 Case 3: A content creator with several collaborators

background : A professional influencer surrounds himself with an agent, a videographer, and an editor.

Ideal use :

• 1 personal business center
• Assignment of appropriate roles (analyst for the manager, creative for the editor)
• Linked advertising account to boost certain strategic videos

Advantage : delegation without loss of control.

Summary of use cases

The most common mistakes to avoid

Even the largest organizations can make costly mistakes. Here are the ones I see most often:

❌ 1. Create multiple Business Centers unnecessarily

A classic mistake is to multiply Business Centers without real logic, which:

• Complicates management
• Generate duplicate ad accounts or pixels
• Makes access difficult to trace

👉 Create a Business Center by entity or work logic, not every campaign.

❌ 2. Not assigning the right roles

Assigning an “Administrator” role to a temporary freelancer is like giving him the keys to the safe.

Always apply the Principle of least privilege :

• Give it minimum number of rights required
• Change roles over time
• Remove inactive accesses regularly

❌ 3. Do not secure accesses

Many errors come from sharing identifiers internally or from the lack of double authentication. Result:

• Piracy risks
• Unwanted changes
• Loss of data or access

💡 Tip: Set up double authentication via the TikTok app or a manager like Google Authenticator.

❌ 4. Forget pixels or connect them incorrectly

Launching a campaign without pixels is like shooting blindly. You lose:

• Conversion data
• The possibility of retargeting
• Similar audiences

➡️ Check that each pixel is properly installed, triggers the right events, and is assigned to the correct account.

❌ 5. Never analyze consolidated performance

Many advertisers are content with Ads Manager, without taking advantage of cross-account dashboards of the Business Center. However, this is where you see:

• Campaigns that perform globally
• The most profitable audiences
• Misallocated budgets

📈 Good reporting is worth more than a good budget.

Conclusion: getting the most out of the Business Center

The TikTok Business Center isn't just a technical interface. It is a real strategic cockpit for those who want to seriously manage their advertising campaigns. Well configured, well managed, and well secured, it allows you to:

• Collaborate effectively
• Scaling your campaigns
• Maintain total control over your data and assets

Whether you are a brand, an agency or a solo creator, the Business Center is The reference tool to structure your presence on TikTok.