How to go viral on TikTok: 16 tips

Contrary to what some may think, TikTok is not a platform exclusive to young people. Everyone uses TikTok to connect with their audience. This includes manual workers, beauty experts, food enthusiasts, and animal lovers. This begs the question: how do you go viral on TikTok?

This platform is essential for small businesses around the world. It helps them become famous thanks to TikTok and its features for professionals. And surprise — you don't have to be Gen Z to reach viral status on TikTok.

However, creativity is key to producing short video content that resonates with millions of people. Are you eager to understand the ins and outs of going viral on TikTok? It is here!

Understanding the TikTok algorithm

The TikTok algorithm favors videos that generate a strong interaction from the first hours of publication. It analyzes user behavior with respect to content, including time spent on the video, shares, likes, and comments. To optimize your content, focus on creating videos that capture immediate attention and encourage interaction.

To find out more, Here are the trends to follow in 2024.

Program your content

Publish your videos when your target audience is most active on the platform. Peak times vary depending on your audience, but TikTok analytics can help you identify these moments. Regularity of publication is also crucial to keep your audience engaged and interested in your content.

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Limit the length of your videos

Although TikTok now allows longer videos, short and engaging content is still the most effective. Try to keep your videos short, between 15 and 30 seconds. This will make users watch them to the end, which is appreciated by the algorithm.

Collaborate with other creators

Collaborations allow you to reach new audiences and add variety to your content. Look for creators who share an affinity with your niche or style to make the collaboration relevant and engaging for both sets of audiences.

Promote your content on other platforms

Don't limit the distribution of your videos to TikTok. Share them on other social networks to attract a wider audience. Cross-promotions can also help build your personal or business brand across different platforms.

Post regularly

Consistency is key on TikTok. A regular schedule keeps your audience interested and shows the algorithm that you are active. This can increase the visibility of your content.

Create original audio

Audio plays a crucial role on TikTok. Creating or using original audio makes your content unique. This encourages other users to make videos with your audio. As a result, it increases your audience.

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Stay up to date with TikTok trends

Engage with current trends to make your content more discoverable. Using trending hashtags and participating in popular challenges can help you draw attention to your videos.

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Use relevant hashtags

Hashtags help TikTok categorize your content and make it more discoverable. Use hashtags specific to your niche as well as broad and trendy hashtags to maximize your visibility.

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Promote viewer engagement

Encourage your audience to participate by asking questions, responding to comments, and creating action-oriented videos. Engagement is a key factor for the TikTok algorithm.

Use TikTok's duo function

Duos allow you to interact with the content of other users and increase your visibility. It's a great way to participate in trends, collaborate remotely, and engage your community.

Tell visual stories

Videos that tell a compelling story tend to hold attention for longer. Use creative transitions, visual effects, and dynamic editing to tell your story in an engaging way.

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To make sure you don't miss anything on TikTok this year, Here are the statistics to know in 2024.

Now, with these 16 tips, you can go viral on TikTok. It's time to start the adventure. Each dot helps propel your content on TikTok. This allows you to reach more people by using the algorithm and interacting with your community.

Remember, the key to success lies in the consistency, creativity, and authenticity of your content. TikTok is a dynamic platform that rewards those who understand its nuances and are ready to adapt quickly to trends while staying true to their unique voice.

If you want to get started on TikTok but need help with your strategy or to understand the algorithm, contact us. Our team is here to support you on your journey to viral success on TikTok.

Whether it's for personalized advice, a tailor-made content strategy, or simply to answer your questions, we are here to help you realize your potential on one of the most dynamic platforms in the digital world. Get started, and remember that we're here to support you every step of the way in your TikTok journey.