How does TikTok pay?

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TikTok has become a springboard for creators who want to turn their passion into a source of income. Thanks to the constant evolution of the platform, TikTok now offers various ways to earn money, especially with the Creator Rewards Program launched in 2024. This article explores the various monetization methods available to creators on TikTok, from internal programs to external opportunities like brand partnerships.

I. The Creator Rewards Program: TikTok's flagship compensation program

The Creator Rewards Program, launched in 2024, marked a turning point in the way TikTok pays its creators. This program, which replaces the old Creator Fund, aims to increase earnings for creators by focusing on video quality and engagement criteria.

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A. Creator Rewards Program Objectives and Eligibility Requirements

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The Creator Rewards Program focuses on encouraging high quality content. To benefit from it, TikTok imposes several eligibility criteria on creators:

• Number of followers : A minimum of 10,000 subscribers is required to prove that the creator has a significant audience.

• Video views : The creator must have at least 100,000 views in the last 30 days, which ensures a regular presence and a certain level of engagement on the platform.

• Original content : Videos must be original and at least one minute long, excluding formats Duets and Stitches that use content from other creators. This requirement ensures that the creator generates unique ideas and reinforces the authenticity of TikTok.

The program is currently available in some countries such as the United States, United Kingdom, France, Japan, and South Korea. This geographic restriction is intended to test the program in key markets before possible expansion.

B. Earnings calculation: compensation criteria in the Creator Rewards Program

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The creators participating in Creator Rewards Program are paid according to a number of criteria, each of which has a direct impact on the final amount received. These criteria include:

• Commitment : User interactions (likes, shares, comments) play a major role, as they show that the content is of interest to the audience.

• Originality : The platform values content that brings a unique perspective or a distinctive style, which encourages creators to stand out.

• Viewing time : TikTok also rewards videos that keep users' attention until the end because it shows that the content is engaging.

• Research value : Videos that address popular search topics gain visibility and can get higher RPMs. The new tool Creator Search Insights helps creators identify trending topics and the most searched terms.

By combining these criteria, the program increases the chances of winning for creators whose content is liked, engaging, and relevant. Earnings vary between $0.4 and $1 per thousand views, a significant increase over the old one Creator Fund, which offered between $0.02 and $0.04 per thousand views.

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II. Other ways to monetise on TikTok

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Besides the Creator Rewards Program, TikTok offers various options for creators to generate revenue based on their audience and content. These additional methods are especially useful for creators looking to diversify their revenue streams and maximize their monetization potential on the platform.

A. TikTok LIVE Gifts and Diamonds

Les TikTok LIVE Gifts are one of the most interactive features on the platform. During live streaming sessions, viewers can buy virtual gifts with “coins” and give them to creators as a sign of support. These virtual gifts are then converted into “diamonds,” which creators can exchange for real money. This system allows creators to receive direct input from their audience, especially when they offer engaging content in real time, such as Q&A sessions, performances, or workshops.

Revenues from TikTok LIVE Gifts depend on audience engagement and the popularity of the live session. Creators who have a strong interaction with their viewers can thus generate significant revenue through giveaways, especially since TikTok favors creators with at least 10,000 followers and regular content to benefit from this feature.

B. Brand partnerships and sponsored content

Collaborations with brands are one of the most lucrative ways for creators to generate revenue on TikTok. Thanks to TikTok Creator Marketplace, a platform for connecting creators and brands, influencers can promote products in an authentic way, while reaching targeted audiences. Earnings vary depending on audience size, engagement level, and content niche, ranging from $500 to $20,000 per post for the most popular creators.

Brands often look for creators who can deliver their message organically, making sponsored content more engaging for users. Creators can also collaborate with multiple brands to maximize revenue, as long as they remain transparent with their audience about whether certain content is sponsored in accordance with TikTok's advertising guidelines.

C. TikTok Shop and product integration

By directly integrating e-commerce functionalities with TikTok Shop, the platform allows creators to sell products through their videos and live sessions. This format, often referred to as Social Shopping, combines entertainment and direct shopping, offering users the ability to buy recommended products without leaving the app. Creators can present their own products, affiliated items, or collaborations with brands, turning their videos into interactive showcases.

TikTok Shop represents a unique opportunity for creators who have a loyal audience and are interested in their recommendations. This in-app shopping system is particularly effective for content creators in the fields of fashion, beauty, and tech products, allowing users to easily buy the items they see on the screen.

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Conclusion

TikTok now offers a range of monetization methods that allow creators to capitalize on their audience and content in a flexible and diverse way. The Creator Rewards Program is the pillar of this strategy, offering stable and increasing remuneration based on commitment and quality criteria. At the same time, the TikTok LIVE Gifts, collaborations with brands via the Creator Marketplace, and the integration of TikTok Shop complement this offer by allowing creators to diversify their income.

Thanks to these options, TikTok is positioned as an attractive platform for creators, whether for beginners or established influencers looking to turn their passion into a lucrative business. This compensation model, which focuses on authenticity and interaction, allows TikTok to stand out in the creator economy, where continuous innovation plays a key role in retaining users.

These multiple monetization opportunities reflect TikTok's desire to support its creator community while promoting a dynamic and profitable economic ecosystem.