How do you work on your employer brand on TikTok?

Employer branding, this almost new concept, is not only in the interest of attracting the best talent to a company. It is beneficial at various levels. If you were interested in the subject, then you certainly know that TikTok is one of the ideal platforms for fine-tuning your employer brand strategy.

So, if you want to know how to exploit this booming social platform to take care of your employer brand, this guide is for you. We do a complete overview of the concept and unveil the process to follow to make it a powerful weapon thanks to TikTok.

The employer brand: definition and advantages

What is employer branding?

Simply put, it is the image or imprint that a company wants to leave or reflect on its employees or potential employees as well as its target audience. Being at the heart of a company's HR marketing, it helps it attract new talented employees.

But not only that. The employer brand also makes it possible to strengthen the commitment of employees already invested in the structure and to bring the company's reputation on the market to a higher level.

Let's take a closer look at the benefits you can enjoy if you decide to work on your employer brand on TikTok.

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Work on your employer brand to attract new talented employees

The TikTok app is very popular with young people. As a company, you can use it as a medium to show the behind the scenes of your activities. It's a great way to highlight, among other things, the benefits of joining your team and working for you. By doing so, you are drawing public attention to the strengths of your organization. This is a great way to attract new, talented employees to you on a consistent basis.

By using TikTok strategically, you can stand out from your competitors and easily convince professionals to choose you.

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Refine your employer brand to strengthen employee engagement

On TikTok, we find entertaining and engaging content. Why not produce similar content within your company that will contribute to strengthening the commitment of your employees and improving their well-being at work?

Isn't it said that a happy employee is more loyal and productive?

So, your business would benefit a lot if you start working on your employer brand right now. With TikTok, the deployment of this concept will not be restrictive in any way. On the contrary, it will be a lot of fun.

Indeed, there are several ways to use TikTok to strengthen the engagement of your employees. For example, you can:

• Highlight the achievements of your employees and encourage them to share their work on TikTok;
• Create fun content that reveals the life of the company, the events you often organize, your collaboration processes, etc.;
• Encourage your workers to participate in challenges or hashtags that will boost a positive dynamic within your teams;

Organize special events for your employees that you will promote on TikTok...

It is by using TikTok creatively while thinking about the well-being and involvement of your employees that you will succeed in strengthening their commitment. Of course, this will help you create a positive culture, improve productivity and improve employee morale.

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Working on your employer brand makes it possible to promote internal communication.

Very important to the operation of any business, internal communication can help strengthen cooperation and collaboration between employees. It also improves productivity and efficiency.

In this case, how can TikTok help you promote internal communication if you use it to build your employer brand?

You can use your company's TikTok page as a vector of communication between the various stakeholders in your structure. It will then be possible for each of your employees to share content there to easily interact with other employees.

This is an excellent initiative if your business is located in different locations, for example. Thanks to the content published on your professional account, the interactions between your collaborations will be more lively, more fun and more human.

Organizing events dedicated to your workers that will be promoted on TikTok also helps to strengthen your company's community. Remember to encourage your employees to use TikTok to share their work, achievements, experiences and above all to help and support each other.

So remember that exploiting TikTok strategically will be very beneficial to you. In addition to allowing you to create a community around your employer brand, the application will promote internal communication between employees. It will also contribute to strengthening the links between your workers. All of these things will improve cooperation and collaboration within your company.

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Improve your reputation by refining your employer brand on TikTok

Your values have a great power of persuasion. Are you communicating enough about this?

If not yet, now is the time to start. And TikTok is the perfect platform for that. By using TikTok to share your company's values and culture, you will inevitably succeed in improving your reputation and reputation. This, not only with your employees, but also with your targets.

Here are some concrete ideas on how you can use TikTok to improve your reputation through your employer brand:

• Show your company values and culture that reflect your beliefs and priorities;
• Share the benefits of working from home, including the benefits you offer your employees (training and professional development programs, etc.)
• Give your employees a voice so they can share their experience working with you...

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4 examples of businesses that are successfully using TikTok to promote their employer brand

Success stories: Give examples of businesses that have successfully used TikTok to promote their employer brand and explain why these strategies have been successful.

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- Capgemini (9778 subscribers)

One of the biggest names in consulting on TikTok? Not very sexy at first... However, the account that has just passed 10,000 subscribers is a nugget, between humorous content and high added value.

- Carrefour is recruiting (24,200 subscribers)

If there is one brand that has played the game to the fullest, it is Carrefour. They decided to launch an account entirely dedicated to recruitment. The account takes ownership of all the trends that are trending on the application and adapts them to the needs of its employees and franchisees. A big up to the staff who are involved in the content and who make this account a favorable window for attracting talent.

- Orange (308.6K subscribers)

Want to find the perfect compromise between TikTok Touch and employer branding? The Orange account can be made for you.

Special mention to the entire Orange team who offers us videos that demonstrate the good working atmosphere of the brand's various teams, wherever they are.

- Crédit Agricole (34.6K subscribers)

Known to everyone, Crédit Agricole decided to use its TikTok audience to highlight its jobs of tomorrow, its support in managing its expenses and present its commitments. Managing an account like this is never easy. So hats off to you for the work done so far.

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Our top tips for maintaining your employer brand on TikTok

Here are our top tips for maintaining your employer brand on TikTok.

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Create authentic and engaging content to improve your employer brand on TikTok

Choosing TikTok to show behind the scenes of your business makes it simple and easy to highlight the benefits of working for you. Thanks to the ease of use of the application and its functionalities for creating authentic and engaging videos, you will not be short of ideas in your creations. Be inventive and you can create great videos about your business. Content that will make a difference and give impetus to your employer brand.

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Collaborate with popular content creators on TikTok to improve your employer brand

There is no shortage of creators on the most famous social media for short videos. A relevant strategy for working on your employer brand on this platform is to collaborate with content creators. Here, be careful to choose only creators who share the same values as you or those whose editorial charter and yours have common elements.

Knowing that TikTok users are very active, you won't be disappointed if you choose a popular influencer who can help you communicate and polish your employer brand.

Indeed, thanks to such a collaborator, you can in record time reach a wider audience, obtain several interactions on your various social accounts and of course achieve your goals.

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Use relevant hashtags for a successful employer brand strategy on TikTok

If there's one strategy that shouldn't be underestimated on TikTok, it's this one. Hashtags are incredibly powerful on this application. As long as you use them appropriately. The most important thing is to use hashtags that are relevant to your content on TikTok. It is therefore up to you to determine or create the hashtags that will allow your target audience to easily find you, discover your content and the assets of your organization.

It is not excluded to use hashtags specific to your business or employer brand to encourage the engagement and participation of your community.

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Conclusion

TikTok is the perfect social network that you can use to work on your company's employer brand. Many businesses are already using this concept to strengthen their brand image and attract the best talent on the market. Do you want to improve yourself and strengthen your employer brand thanks to TikTok? Our advice mentioned above and the support of our TikTok agency will be very useful to you.

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