How do I use TikTok with a business account? | TikTok blog

Here you are, you hesitated for a long time before launching your brand account on TikTok but you have finally taken the plunge, congratulations. Now it's time to create your first content, and now, disaster, you don't know what to do... So let's see how to best use TikTok for your business account.

Step 1: Define your goals

Well, before asking ourselves what content we are going to be able to do, we will ask ourselves “Why launch a TikTok account for your business?”. Here are a few reasons:

The first, which may seem quite obvious, is to increase your turnover. On TikTok, the idea will be to develop a lot of notoriety around your product in order to acquire new customers. But be careful, we don't do it just any way.

TikTok will allow you to take advantage of its viral potential to reach a lot of people as soon as the account is launched. And very often, an audience that has not yet heard from you.

The second possibility is to work on your employer brand. Recruiting is a daily challenge for businesses. Attracting the best talent is therefore a major challenge, and TikTok can help you with that.

As with the first point, reputation will be at the heart of your strategy, but the way you communicate will be very different.

Finally, your TikTok business account can simply be used as a differentiator against the competition. There are few brands on TikTok that respect the codes. Having consistent and engaging content will allow you to control your message on the platform and differentiate yourself from competitors who are probably not doing much better.

Step 2: create your business account

When you start something new like TikTok, it's very important to learn about its habits and customs. So let's see how to properly create a TikTok brand account.

In creating your profile, you will have various parameters to consider. Here are the most important ones:

• Your account name: it should be short and as simple as possible. Special characters or numbers are then avoided if possible.

• Your profile photo: it should be simple, of good quality and with a maximum of two or three colors. Avoid long forms of writing that can make your photo illegible.

• Description: it should allow your audience to understand in two lines who you are, and what you do. Transmit your identity and remember the goal you set for yourself in the first step.

Step 3: Define its content

We are almost there, the launch of the account soon, but first, let's define the content we will create for your brand on TikTok.

Activating a new channel like TikTok for your brand involves important choices.

First of all, what tone should you use to speak on TikTok? Funny, professional, neutral, in line with the times...? An important decision when it comes to getting started, but know that the platform has a very light and humorous focus that people particularly appreciate.

Once your tone is set, think about what you want to say to your community. Because yes, on TikTok, start from the added value that you will offer to your audience, before starting with your brand. The messages you want to transmit can be endless: it is good to work with us, our product is cheaper than others, our environmental commitment is important...

Finally, define the topics on which your brand is positioned on TikTok. They must be related to what you want to transmit. The subjects are also very diverse and depend on your activity and your positioning: sport, ecology, well-being, investment, cooking, good plan...

Step 4: Create and broadcast your branded content on TikTok

Finally the moment of truth! Time for creation, but that's always where the problems start... What content should I create for my business on TikTok? This is a real question that deserves more attention, but let's try to find some answers.

Our first mission is going to be to find ideas. And it is not an easy task! Based on step number 3, we will define the main lines of communication, within which to develop our videos, “typical” content in a way.

Take the example of SOS Malus, which we support with the Utopia agency. Their objective is to position themselves with a light and humorous tone on subjects that their audience is passionate about: football and cars.

The strategy was therefore to define 4 main categories of content:

• Micro-pavements around our subjects
• Car advice
• The most beautiful cars on the market
• Insurance advice

Once these 4 axes are defined, all we have to do is find videos for each category.

You have no idea where to start to develop your axes? Look at what is being done elsewhere. You can be inspired by those who are already successful and adapt to your style.

To be done well, this work can be long and complex. That's why TikTok agencies like Utopia exist. We can take care of everything!

Once the videos have been defined, shot and edited, it's time to broadcast!

Again, there are a lot of codes to note for your brand to succeed on TikTok. Before broadcasting your video, be sure to note a coherent and not too long description, use trendy audio when possible. Without hiding the original sound of the video. And don't use too many hashtags.

Conclusion

There you go, you are finally ready to attack TikTok with your business account. The launch steps are always quite complex, but the result is worth the effort.

If some steps are not clear, contact us to discuss them in more detail!

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