Find a TikTok Shop agency to develop authentic and engaged content strategies can be a real challenge for brands!

How to Use TikTok Shop in France

TikTok is a social media platform that has become extremely popular in recent years. Users can create and share short videos that are fun and interesting with special effects. But did you know that TikTok also offers a feature called “TikTok Shop”? In this article, we'll explain how to use TikTok Shop in France and get the most out of this feature.

‍

Understanding TikTok Shop

First, let's take a closer look at what TikTok Shop really is. TikTok Shop is the e-commerce platform integrated into the TikTok app. It allows users to discover and buy products directly from the app.

As we further explore the TikTok Shop concept, it's interesting to note that this groundbreaking feature has opened up new perspectives for brands and content creators. Indeed, by integrating shopping directly into the TikTok ecosystem, users can now go from discovering a product to buying it in a few clicks, creating a more fluid and instant shopping journey.

‍

What is TikTok Shop?

TikTok Shop is a feature that allows users to find and buy products from videos posted on TikTok. Content creators can add product links to their videos, allowing users to buy directly from the video.

In addition, it should be noted that TikTok Shop offers brands and creators unprecedented visibility, allowing them to present their products to a rapidly growing global audience. This increased exposure can not only boost sales, but also boost brand awareness and promote user engagement.

‍

The Utopia agency is the ideal agency to help brands become a must on TikTok Shop. Contact us!

Why is TikTok Shop popular?

There are a number of reasons why TikTok Shop has become so popular. First of all, TikTok has millions of active users around the world. That means there's a huge potential audience for content creators and brands who want to sell their products.

Additionally, TikTok is known for its ability to make products viral through entertaining and engaging videos. When users see an interesting product in a TikTok video, they are more likely to buy it.

Finally, TikTok Shop is easy to use and offers a smooth shopping experience. Users can browse through various products, add items to their cart, and easily place an order, all without leaving the TikTok app.

In short, TikTok Shop embodies the constant evolution of online commerce, skilfully combining entertainment, product discovery, and ease of purchase within the same platform. This unique convergence provides users with an immersive and engaging experience, while providing brands and creators with new opportunities to engage with their audience and drive sales.

‍

Setting up your TikTok Shop account

How do I create a TikTok Shop account?

Before you can buy or sell on TikTok Shop, you'll first need to create a TikTok Shop account. Here are the steps to follow:

1. Download and install the TikTok app on your device.
2. Open the app and sign in with your existing TikTok account or create a new account.
3. Go to the “Me” tab in the app.
4. Click on the three vertical dots in the top right corner of your screen.
5. Select “Settings” from the dropdown menu.
6. Scroll down and click on “TikTok Shop.”
7. Press “Start” to create your TikTok Shop account.
8. Follow the on-screen instructions to set up your account and link your profile to the bank account or PayPal to make payments.

‍

How do you set up your TikTok Shop profile?

Once you've created your TikTok Shop account, it's time to set up your profile. A well-optimized profile will help you attract more buyers. Here's what you need to do:

1. Go to the “Me” tab in the app.
2. Click on the three vertical dots in the top right corner of your screen.
3. Select “Settings” from the dropdown menu.
4. Click on “TikTok Shop Profile” to edit your profile.
5. Add an engaging profile photo and a concise description of yourself or your business.
6. Include a link to your website or Instagram account, if applicable.
7. Be sure to fill out all required fields, such as your contact and payment details.
8. Finally, post a few demonstration videos of your products to show potential buyers what you have to offer.

In addition to these essential steps for creating and setting up your TikTok Shop account, it's also important to consider some tips to maximize your success on the platform.

First, it's recommended that you choose a catchy and memorable username for your TikTok Shop account. This will make it easier for users to find you and remember you. You can also use relevant hashtags in your posts to increase your visibility.

Also, don't forget to engage with your audience. Respond to comments, like, and share videos from other users. It will help you build an engaged and loyal community.

Finally, feel free to promote your TikTok Shop account on other social platforms such as Instagram, Facebook, or Twitter. This will allow you to reach a wider audience and attract new potential customers.

The Utopia agency is the ideal agency to help brands become a must on TikTok Shop. Contact us!

‍

TikTok Shop browsing

How do I search for products on TikTok Shop?

Once you're ready to start shopping on TikTok Shop, you can search for products in a variety of ways:

• Use the search bar at the top of the TikTok app. You can search for specific keywords or search for products by category.
• Browse TikTok videos and search for products tagged using hashtags or product tags.
• Use search filters to refine results based on your budget, product category, or other criteria.

If you're a fashion lover, TikTok Shop is the perfect place to discover the latest trends in clothing, shoes, and accessories. By browsing videos from influential content creators, you can find unique and stylish items that match your personal style.

How do I use search filters on TikTok Shop?

Search filters are a useful way to find exactly what you're looking for on TikTok Shop. Here's how to use them:

• After doing a search, you'll see a “Filter” option at the top of the results page. Click on it.
• You can then select the filters you want, such as price, brand, size, etc.
• The results will be automatically updated based on your filter choices. You can also reset the filters at any time.

Search filters on TikTok Shop allow you to personalize your online shopping experience. Whether you're looking for beauty products, home items, or tech gadgets, these filters help you quickly find what you want, offering you a selection that fits your preferences and budget.

‍

Buy on TikTok Shop

How do you add products to your basket?

When you find a product you want to buy on TikTok Shop, you can add it to your cart by following these simple steps:

1. Click on the product to go to the product page.
2. Select the quantity you want and choose the size, color, or other options available.
3. Click on the “Add to Cart” button to add the product to your basket.

‍

The Utopia agency is the ideal agency to help brands become a must on TikTok Shop. Contact us!

‍

How do I place an order on TikTok Shop?

Once you have added all the products you want to your basket, you can place an order by following these steps:

1. Access your cart by clicking on the cart icon in the top right corner of the TikTok app.
2. Please check the items in your basket to make sure everything is correct.
3. Click on the “Payment” button to go to the next step.
4. Select your preferred payment method and enter your details.
5. Confirm your order and wait for an email confirmation.

‍

Selling on TikTok Shop

How do you list your products on TikTok Shop?

If you're a business or content creator looking to sell your products on TikTok Shop, here are the steps for listing your products:

1. Go to your TikTok Shop account and click “Manage Products.”
2. Click “Add New Product” and upload engaging photos and videos of your product.
3. Provide the product name, detailed description, price, size and color options, etc.
4. Select the appropriate category for your product.
5. Post your product and it will be available for purchase by TikTok Shop users.

The Utopia agency is the ideal agency to help brands become a must on TikTok Shop. Contact us!

How do you manage your orders on TikTok Shop?

Once you start selling products on TikTok Shop, you'll need to manage your orders effectively. Here's what you need to do:

• Track sales and orders regularly in your TikTok Shop dashboard. You can access it from your TikTok Shop account.
• Confirm orders, pack products, and ship as soon as possible.
• Maintain clear and transparent communication with your customers to answer their questions and resolve any issues that may arise.
• Ask your customers to leave feedback and ratings to help build the trust of future buyers.

Now that you know how to use TikTok Shop in France, you can take advantage of this feature to discover new products and grow your business. Whether you want to buy or sell, TikTok Shop can be a powerful tool for reaching a wider audience and achieving your goals. So don't wait any longer and exploit the potential of TikTok Shop today!

The TikTok Utopia Agency supports its French customers to launch on TikTok Shop and take advantage of the opportunities offered by this new service to sell products & merchandise in order to generate revenue through TikTok. Book an appointment now.