The TikTok Utopia Agency rewarded: 5 Prizes at the Cas d'Or Social Media 2024

Choose sound TikTok agency to design an effective strategy and succeed in your campaigns can be a real challenge! That's why awards reward the best agencies.

The year 2024 marked a decisive turning point for Utopia, our agency specialized in TikTok marketing, which has established itself as an essential reference by winning no less than 5 trophies at the Cas d'Or Social Media. These prestigious awards reward the innovation, creativity and effectiveness of the campaigns carried out by the agency for brands like SOS Malus and The Breath Co.

Here are the 5 awards won by Utopia :

• Gold Prize “GenZ Strategy” with SOS Malus.

• GOLD Award “Video Campaign” with SOS Malus.

• Silver “Product Launch” Award with The Breath Co.

• Bronze Award “Social Media Acquisition” with The Breath Co.

• Special Jury Prize, highlighting the global impact of the agency's campaigns.

These awards don't just celebrate successful campaigns: they're a testament to Utopia's ability to push the boundaries of creativity on TikTok and turn ambitious goals into measurable results.

The Golden Cases: A major recognition in digital marketing

Created to celebrate excellence in social media and digital marketing, Social Media Gold Case have become a reference in France. These awards highlight the boldest campaigns and the most effective strategies, based on measurable results and innovative approaches.

Fierce competition

Each year, Les Cas d'Or brings together the best agencies and brands, ready to demonstrate their expertise in front of a jury made up of experts in the sector. Winning a Golden Case trophy is not only a question of creativity, it is also a proof of impact and relevance in a constantly evolving digital landscape.

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Why these trophies matter‍

For agencies, the Golden Cases are not only a symbol of prestige, but also a validation of their work. These awards reinforce their credibility and position them as partners of choice for brands seeking to maximize their visibility and results on social networks.

In 2024, Utopia distinguished itself by its exceptional performances, winning in particular:

• The GOLD Prize “Gen Z Strategy” for its campaign with SOS Malus.

• The Silver “Product Launch” Prize for The Breath Co.

• The Special Jury Prize, an award that highlights the global impact of the agency on the social media market.

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The winning projects: SOS Malus and The Breath Co in the lead‍

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SOS Malus: Transforming road safety into a viral campaign

The campaign carried out for SOS Malus had an ambitious objective: to raise awareness Gen Z to the dangers of the road using TikTok as the only channel. Utopia met this challenge by creating a strategy focused on Storytelling and collaboration with content creators.

The keys to success:

• A moving storytelling: Outstanding stories told by influencers known for their authenticity.

• An organic approach: The videos were first broadcast without an advertising budget, which made it possible to test their virality. Once the content was validated, a strategic advertising investment made it possible to maximize their reach.

• Impressive results: With 26 million impressions and a CPM of €1.01, this campaign demonstrated that it is possible to captivate Gen Z with messages with high educational value.

The Breath Co: Making a “non-sexy” product appealing

The challenge with The Breath Co was quite different: turning mouthwash into a “sexy” product for Millennials And the Gen Z. Utopia has implemented a two-part strategy:

1. A constant presence on TikTok: More than 120 videos created in 2024, alternating between fame and conversion, supported by an effective paid strategy.

2. Calibrated influence campaigns: With 33 creators chosen for their ability to engage, the brand generated over 17.8 million impressions.

The results speak for themselves:

• One CPA of €1.38, showing excellent advertising effectiveness.

• 32,814 sales generated in 7 months, propelling France to the top of the brand's European performances.

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TikTok: The impact of a platform and the expertise of Utopia

Why TikTok is changing the game

TikTok is much more than just an entertainment platform. With its short and immersive formats, it has become a powerful lever for brands seeking to reach young and engaged audiences. The key to its success lies in its ability to create authentic content and to promote direct interaction between brands and users.

Utopia: Your partner to conquer TikTok

With campaigns like those carried out for SOS Malus and The Breath Co, Utopia proves that it perfectly masters TikTok codes and knows how to adapt them to the specific needs of each brand. Whether it is to raise awareness, sell or build loyalty, the agency offers unique expertise, validated by concrete results and prestigious awards.

Working with Utopia means:

• Access a team of talented and strategic creators.

• Benefit from a personalized approach for each marketing objective.

• Guarantee measurable results, adapted to the expectations of modern brands.

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Conclusion: A year of triumph for Utopia and a promising future

With 5 awards at the Cas d'Or Social Media 2024, Utopia confirms its leading position in TikTok and influencer marketing. The campaigns conducted for SOS Malus and The Breath Co illustrate not only the agency's creativity and innovation, but also its ability to generate exceptional results, even in the face of complex challenges.

In a world where TikTok is redefining the standards of digital marketing, choosing Utopia means ensuring a place at the top. Whether you want to raise awareness, engage or convert, the agency's expertise guarantees you powerful campaigns, capable of transforming your goals into measurable successes.