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TikTok has established itself as a real catalyst for emerging talent, offering a prime scene for content creators eager to stand out. This platform is distinguished by its ability to value originality and sincerity, thus giving priority to content that elicits real interaction with the community, rather than content from profiles that are already widely followed.
This dynamism has allowed the rise of creators previously unknown to the general public, making a significant difference with other networks such as Instagram, where the most followed figures are often celebrities established in fields such as music, cinema or sport.
On TikTok, influencers stand out for their specialization in specific sectors such as gastronomy, dance or fitness, bringing together communities committed to their passions.
For brands considering developing a strategy of Influencer marketing on TikTok and looking for the most appropriate profiles to represent their identity, our agency specializing in influencing on TikTok invites you to explore a selection of the most creative influencers, organized by categories. This approach will provide you with a clear vision of the most innovative and influential personalities in your field of interest.
If you want to know everything about the TikTok trends to follow, it's on this guidebook.
Humor on TikTok is characterized by its spontaneity and accessibility, allowing creators to connect instantly with their audience through short and powerful formats. This thriving category is the cradle of talents capable of transforming everyday life into moments of pure hilarity, thanks to skits and parodies that reflect the diversity and richness of humor in all its forms.
TikTok has revolutionized the way dance is shared and consumed, offering an open stage for everyone from amateur dancers to professionals. Creators in this category harness music and trends to create contagious choreography that inspires and brings communities together around dance challenges and impressive performances.
The Food category on TikTok is a real visual feast, where food enthusiasts reveal their most enticing recipes and cooking tips. From preparing quick and easy dishes to exploring global cuisines, these creators invite you to explore taste, making gastronomy accessible and entertaining.
On TikTok, fashion goes beyond traditional fashion shows and magazines to be experienced on a daily basis. Influencers in this category are at the forefront of trends, sharing style tips, hauls, and clothing transformations that inspire their audience to express their personality through their wardrobe.
The cosmetics creators on TikTok are makeup and skin care virtuosos, guiding their community through tutorials, product reviews, and beauty tips. This category is a celebration of self-expression and well-being, encouraging everyone to feel confident and fulfilled.
Lifestyle on TikTok embraces a variety of themes, ranging from well-being and personal development to organization and interior design. Influencers in this category share their daily lives and passions, offering a source of inspiration and motivation for a more balanced and rewarding life.
Sports content creators on TikTok motivate and educate their audience through workout routines, fitness tips, and personal transformation stories. This category energizes and supports a community seeking physical, mental, and self-improvement well-being.
The DUO category on TikTok highlights collaborative creativity, where creators join forces to produce fun and original content. Whether through challenges, artistic performances or humorous sketches, these duos energize the platform by offering authentic interactions and captivating moments of complicity.
Momo_kame
Kev.aly
Emxbru
Do you want to get started on TikTok or collaborate with influencers? Utopia is there for you. We support you in selecting the most relevant influencers to promote your products and brand values to your target audience. With Utopia, exploit the potential of TikTok to create authentic connections and stimulate engagement around your brand!
If you want to know everything about how to create and edit a TikTok video, here is guidebook.