The brands that are exploding on TikTok in 2025

There was a time when you might have heard phrases like: “TikTok? It's just teens dancing!”, marketers were still hesitant: “TikTok? Not sure it's a good idea for a serious brand...”. But in 2025, these doubts are a thing of the past. TikTok is now a Real ROI machine, and this, for companies in all sectors. With almost 2 billion monthly active users, the platform is establishing itself as an essential channel to reach an audience young, creative and, above all, Committed.

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The numbers don't lie: more than 50% of brands present on TikTok report a positive return on investment. Even better, TikTok surpasses giants like Instagram and YouTube in terms of marketing performance. Users spend on average nearly an hour a day on the app — that's as much time to captivate your audience and create authentic interactions.

If you're reading this, you've probably understood why brands are flocking to TikTok in droves. The platform offers a winning trio: visibility, authenticity and involvement. Whether you are a large company or a young startup, TikTok is a unique opportunity to create a strong connection with an audience around the world. Today, the question is no longer whether You have to be on TikTok, but how stand out in this fast-paced world.

Overview of leaders on TikTok: sector by sector

In 2025, TikTok is an ecosystem in itself, it is no longer a niche platform. From the beauty sector to technology, including food and sports, some influential brands on TikTok have succeeded with brilliant campaigns and creative strategies that have captured the attention of millions of users.

Beauty: mastering the art of virality through tutorials.

The beauty sector continues to evolve thanks to TikTok, brands know how to transform simple tutorials into a masterpiece of virality. FentyBeauty, for example, has not only created promotional videos, but has focused on authentic makeup tutorials, adapted to all skin tones and styles. All powered by creators who know how to capture the attention of the public.

Likewise, this brand strategy works wonders for e.l.f. Cosmetics which continues to shine in 2025 by capitalizing oninfluence of content creators. By collaborating with micro and macro-level influencers, the brand generates ultra-engaging content. One of their viral videos, where users are invited to test their products in an original way with challenges such as “putting on makeup in 30 seconds” or “applying lip gloss with your hands covered in Scotch tape”. These videos registered several million views in a few days. The trick? A perfect blend of product demonstrations and direct fan interactions. That's what we call creating authentic connections.

While beauty shines thanks to its creators, fashion is no exception.

Fashion: TikTok the new catwalk for designers

TikTok has become the virtual fashion catwalk. In the top of the most popular brands on TikTok: Gymshark has revolutionized the way sportswear is perceived. By sharing videos featuring real users as well as athletes, Gymshark was able to create a real fitness community. In 2025 their videos will probably continue to generate millions of views, their videos, often focused on physical transformations and viral sports challenges, deeply engage their audience.

Another fashion brand that has captured attention is Zara, with its strategy of teasing new collections through short but striking content. Their videos, often filmed with trendy effects and quick edits, create a FOMO effect (Fear Of Missing Out, in French: “the fear of missing something”) among users, encouraging them to act quickly. This type of content generated millions of commitments.

Food: When Memes Make Burritos Viral

Ah, Chipotle... many people asked, “How can a burrito chain break through on TikTok?” Well, the answer is simple: by focusing on what works. In 2025, Chipotle isn't just selling burritos, they're putting themselves in the shoes of content creators and playing with Memes the most popular of the moment. Result? Videos that make you smile and drool at the same time. When humor meets gastronomy this is where the magic happens: millions of views in a few hours, and a commitment that is skyrocketing.

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It is not the only fast-food chain to cause a stir on the social network. Our good old McDonald's, after having slowed down the pace a bit, they came back in force on TikTok at the end of the year and that's promising for 2025! McDonald's knew how to play perfectly with The quirky spirit of the platform. Their stroke of genius? Hilarious videos where users share their little habits — like removing those famous pickles from their Big Mac. (we see you...) Can you see the picture? Simple content, but one that appeals to everyone. Result: over 30 million views in no time.

Entertainment: from binge-watching to an immersive experience

On the entertainment side, netflix and disney are the grandmasters of the game on TikTok. Rather than simply releasing trailers for their series, Netflix invites the community to play with their content. Does recreating cult scenes from your favorite series with fun filters mean anything to you? This is how Netflix turns its subscribers into actors and explodes the view counters. With tens of millions of views, Netflix doesn't just entertain: they Create a link with their fans by putting them at the heart of the action.

For its part, disney doesn't do things halfway either. They are literally immersing users in the magic of their theme parks, but not only that. Disney knows that TikTok is the perfect place to give fans Exclusive backstage, stories about their movies, and even unique moments with their favorite characters. Users love these magical little winks, and each video harvests over 25 million views. Disney isn't just there to make you dream, they are part of the community, and that makes all the difference.

TikTok in 2025, a must for brands

In 2025, TikTok is the place where are created authentic connections and where brands can truly engaging with their communities. If you're not yet on TikTok or are just fumbling, it's time to take the plunge.

Take an example from content from brands like Canal+ Sport or Pathé Films. These two understood how TikTok can be an incredible vehicle for staying at the heart of pop culture and thrill millions of users with each new publication. And then there is Burger King, true to himself, with his spicy and quirky humor, who always succeeds in drawing a smile from us while creating a real complicity with its customers.

And as a bonus, we advise you to go and visit the account of Palace of Versailles. This is the perfect example that there is no age for reinventing yourself: historical heritage is becoming a real one. creative playground.

So whether you are a startup or a big brand, TikTok is the essential platform to get your message across.