TikTok trends 2025 (The FREE COMPLETE guide)

In 2025, TikTok will continue to redefine the codes of digital communication and marketing on social networks. The platform is constantly evolving, introducing new formats, innovative features and ever more precise algorithms to captivate its users.

With over 1.5 billion monthly active users, TikTok is now an essential tool for brands, content creators and businesses that want to reach an engaged audience. But to succeed on this constantly changing platform, it is crucial to anticipate major trends of 2025.

In this comprehensive guide, we identified 10 key trends who will shape TikTok in 2025. From immersive content to strategic collaborations to new advertising features, learn how to stay competitive and maximize your impact on TikTok.

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User Generated Content (UGC) is becoming the norm

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Authenticity above all

In 2025, TikTok users will value authentic and spontaneous content more than ever. UGC (User-Generated Content) will continue to dominate the platform, with videos produced directly by the users themselves.

Brands will increasingly collaborate with creators to generate organic content that speaks to the TikTok community. Authenticity has become the main driver of trust between users and brands.

Concrete example: A cosmetics brand could collaborate with small creators for “Live Product Test” videos.

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TikTok and UGC influencer marketing

Influencer marketing will evolve in 2025 to include more UGCs in advertising campaigns. Content created by “average” users, but engaging, will often have more impact than campaigns with well-known creators.

Successful UGC campaigns will be distinguished by:

• Authentic stories.
• Highlighting the product in everyday life.
• Interactive and engaging videos.

Artificial intelligence (AI) at the service of creators

Creative tools powered by AI

In 2025, TikTok will integrate moretools based on artificial intelligence to facilitate content creation. Features such as automatic editing, adapted music suggestions, and AI-generated visual effects will make it possible to produce high-quality videos more quickly.

These tools will also help brands better understand their audiences and personalize their advertising campaigns.

Predictive trend analysis

AI will also play a key role inpredictive trend analysis. Thanks to the data collected, brands and creators will be able to identify emerging topics before they go viral.

Example: A brand will be able to adapt its TikTok strategy in real time according to trends detected by predictive analysis algorithms.

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Long videos are gaining momentum

A more immersive experience

While TikTok was initially known for its short and powerful videos, long videos (up to 10 minutes) will take on a more important role in 2025. They will allow creators to tell more detailed stories and brands to share more informative content.

Opportunities for creators and brands

Creators will now be able to offer educational content, tutorials, or mini-documentaries directly on TikTok. Brands, on the other hand, will use this format to tell their story in greater depth.

Example: An 8-minute video detailing the behind the scenes of product production will be able to capture a more engaged audience.

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TikTok Shopping is becoming a must

An integrated shopping experience

In 2025, TikTok Shop will become a must for brands. With a shopping experience directly integrated into the app, users will be able to order products without leaving TikTok.

Live shopping in full expansion

The Live Shopping will continue its rise in power. Designers and brands will organize live sales sessions, offering product demonstrations and exclusive offers.

Example: A creator will be able to host a live session where he tests a product in real time with a direct purchase link.

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Microcommunities are gaining in importance

More and more targeted niches

TikTok users will group more around micro-communities focused on specific passions or topics (e.g. urban gardening, vegan cuisine, retro technology).

These groups will represent key opportunities for brands that will be able to identify and target them effectively.

Hyper-personalized content

Thanks to the TikTok algorithm, the content offered will be increasingly personalized to meet the specific expectations of each micro-community.

Audio and music trends at the heart of TikTok

The impact of musical trends

Les musical trends will continue to be a central pillar on TikTok. Creators will rely on viral tracks to quickly capture attention and generate engaging content.

Ethics and social responsibility

Users will expect brands and creators to take a more transparent and responsible approach. Campaigns that focus on ethical values and social causes will be promoted by the algorithm and welcomed by the TikTok community.

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Gaming is coming to TikTok

The content related to Gaming will take even more space on TikTok in 2025, with live streams, gameplay clips, and specific challenges.

Visual storytelling is ever more powerful

The visual storytelling will continue to dominate TikTok. The creators will tell compelling stories with thoughtful plans, powerful visual effects, and engaging storytelling.

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TikTok as a search engine

In 2025, TikTok will become more established as a real search engine for Gen Z. Users will look for recommendations, tutorials, and reviews directly on TikTok instead of on Google.

Conclusion

TikTok will continue to evolve in 2025, becoming not only an entertainment platform, but also a central space for commerce, discovery, and storytelling. To remain competitive, it is essential to anticipate these trends and integrate them into your content strategies now.

Ready to perform on TikTok in 2025? Don't leave without downloading your TikTok guide to 2025 trends!