Mathis Dumas, the Inoxtag guide, a new influencer?

Mathis Dumas, a mountain guide and photographer, recently gained popularity following his role as a guide for Inoxtag in the documentary “Kaizen”, recounting their ascent of Everest. This project, broadcast in the cinema, allowed Mathis to make himself known to the general public, attracting many new subscribers on his social networks. This increased visibility raises the question of his transformation into a sports influencer and the implications of this new reputation.

An unusual sports career

From mountain guide to photographer

Originally from Privas in Ardèche, Mathis Dumas has been passionate about mountains since a young age. He started his career as a mountain guide before specializing in adventure photography. His photos, often spectacular, highlight the beauty of the peaks and the difficulty of the ascents. His work has been recognized by numerous specialized magazines and has allowed him to make a name for himself in the field.

Climbing Everest with Inoxtag

The project with Inoxtag was a first for Mathis. For a year, he prepared the young YouTuber to face Everest, an undertaking that requires not only physical skills, but also great mental resilience. The documentary “Kaizen”, which recounts this adventure, was a success beyond expectations, filling movie theaters and generating millions of views on social networks.

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The impact of social networks on Mathis Dumas's career

A booming reputation

Thanks to his participation in the project, Mathis Dumas saw his number of subscribers explode on Instagram and YouTube. From a discreet guide, he became a public figure, with an audience attentive to his advice and adventures. This increased visibility allows it to share its expertise and to raise awareness of the importance of preparation and safety in the mountains.

From guide to sports influencer?

The question now arises: will Mathis Dumas embrace the role of sports influencer in his own right? Her growing reputation and her presence on social networks offer her an ideal platform to inspire and educate a wider audience about sports practices in extreme environments. His profile could well appeal to sports and equipment brands wishing to associate their image with an authentic adventurer.

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The influence of athletes in media and marketing

The evolution of the role of athletes

The case of Mathis Dumas perfectly illustrates the evolution of the role of athletes in the media. From simple practitioners, they become influential figures, capable of reaching millions of people. The adventure with Inoxtag shows how social networks can transform a sports project into a real media phenomenon.

A model for the new generation

Mathis, through his career and his pedagogy, embodies a model for the younger generations. It shows that passion and perseverance can lead to extraordinary projects, even in areas as demanding as mountaineering. Her transition to influencer status could inspire other sports professionals to share their expertise and experiences in a more accessible way.

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Conclusion

Mathis Dumas is more than just a mountain guide; he is now a sports influencer in the making. His collaboration with Inoxtag and the success of the documentary “Kaizen” marked a turning point in his career. With its new reputation, it has a unique platform to inspire, educate and promote the practice of mountain biking safely. The future will tell us if Mathis will continue on this path, but one thing is certain: he has already won the hearts of the public.