Prêt à vous lancer sur le social media d'aujourd'hui ?
consultation offerte

When to post on Tiktok? Days and hours - Utopia

de
Nathan GUEDJ
Apr 9, 2025
Social Media

Are you wondering When to post on TikTok to maximize your chances of success? With over 1 billion active users, posting at the right time can turn ordinary video into viral content. Every minute counts on this dynamic platform, and choosing the right TikTok time for your publication can significantly increase your visibility.

Choose the Best times to post is important for improving the visibility of your videos, increasing audience engagement, and succeeding on TikTok. While TikTok release time is key, other factors like connection habits, trends, and audience characteristics also influence your results.

In this article, learn about the ideal days and times to post, as well as tips for optimizing your videos and capturing the attention of your target audience.

When should you post on TikTok to maximize your visibility?

When should you post on TikTok to maximize your visibility?

Why is the time of publication crucial on TikTok?

THETime of publication on TikTok is essential because it directly influences the visibility And theinvolvement of your videos. With more than 26 million monthly active users In France and billions of videos consumed every month, the competition is fierce. Publishing at the right time greatly increases your chances of seeing your videos recommended byTikTok algorithm. That means more views, likes, and shares.

Les Peak hours, like mornings and evenings, are the times when your audience is most active. These periods correspond to the key transitions of the day: breakfast, trips to work or school, and moments to relax after a busy day.

By posting at these strategic times on TikTok, you increase your chances of your content being seen and generating interactions. If you need further advice to maximize your results, do not hesitate to use a TikTok agency specialized in digital content management.

How does the TikTok algorithm work based on the time of publication?

THETikTok algorithm plays a central role in the visibility of your videos. It analyzes several factors, including the viewing time, the number of views, and the Level of commitment (likes, shares, comments).

While the time of publication is not the most important factor, it is still important in helping the algorithm assess and deliver your content. When you post a video, the algorithm observes user interactions in the first few minutes after it's uploaded. If your video quickly generates significant engagement, the algorithm is more likely to broadcast it to a wider audience, especially on the page “For you” (FYP), the personalized flow of users. To go even further, consider using TikTok ads to give your content an extra boost.

In summary, although the TikTok algorithm is complex and takes into account many parameters, posting at strategic times can greatly improve your chances of reaching a wider audience and getting better visibility.

Best days and times to post on TikTok

What is the best time to post on TikTok?

What is the best time to post on TikTok?
The best hours to post on TikTok vary by day of the week, but there are some general trends. Morning slots and evenings are generally the most suitable for capturing users' attention.

Recommended hours:

  • Mornings: Between 6 am and 10 am, users often check their phone as soon as they wake up or during their commute to work or school. It's a great time to post because they're generally more active and engaged.
  • Evenings: Between 7 p.m. and 10 p.m., users often look for a moment to relax after their day, which makes these hours particularly favorable for generating interactions.

Specific time slots by day of the week:

  • Monday: 9am, 12pm-2pm, 7pm-10pm
  • Tuesday: 10am, 1pm-4pm, 8pm-11pm
  • Wednesday: 9am, 12pm-3pm, 9pm-11pm
  • Thursday: 9 am, 12 pm, 7 pm
  • Friday: 9am, 1pm-4pm, 6pm-9pm

By publishing your videos at these strategic times, you increase your chances of getting increased visibility and greater engagement from your audience.

What is the best day to post on TikTok?

Not all days of the week are equally effective in terms of engagement on TikTok. Some days stand out as being more suitable for publishing than others.

- Tuesday and Thursday: These days are often considered to be the Best to post on TikTok, due to their high engagement rate. Tuesday, in particular, is mentioned as a key day to maximize the visibility of your videos.

- Friday and Saturday: These days, especially weekends, are also very favorable, as users have more free time and are more active on social networks.

On the other hand, Monday and Wednesday are generally less efficient, as users are often more busy with work or school activities.

Should you post more or less often on TikTok?

The frequency of publication on TikTok is a important element to keep your audience engaged. There's no one-size-fits-all rule, but a few general principles can help:

- Analyze your data: Use TikTok analytics tools, like TikTok Analytics, to understand how your audience is responding to your posts. This will help you determine the ideal frequency for your specific account.

- Test and adjust: Try different posting frequencies and see the results. If you post too often, you risk saturating your audience, while posts that are too few can lead to a loss of interest.

- Quality before Quantity: It is preferable to give priority to quality content rather than quantity. High-quality videos, posted at regular intervals, are generally more effective than frequent but lower quality posts.

Best practices for optimizing TikTok posts

Switch your account to creator mode to access statistics

Comment Créer un Compte TikTok : Guide Étape par Étape
Switch your account to creator mode to access TikTok statistics

For optimize your publications On TikTok, it is essential to switch your account to designer fashion or professional. This status gives you access to valuable analytical tools, such as TikTok Analytics, that allow you to track the performance of your videos. With these statistics, you can consult the number of views, interactions (likes, comments, shares), viewing time, and even the hours of the day when your audience is most active.

This data is essential for adjusting your publishing strategy and ensuring that your videos reach the maximum number of people. By understanding what type of content works best and when it should be published, you can improve significantly your visibility and your commitment.

Study your audience and analyze their performances

Understanding your audience is vital to creating content that resonates with her. By using TikTok's analytics tools, you can identify the demographics of your followers, their interests, and when they're most active. This allows you to personalize your content to meet the needs and preferences of your target audience.

Analyzing the performance of your videos is also essential. Examine what types of content generate the most engagement, what are the best moments to post, and what trends work best for your audience. If necessary, use a TikTok agency to refine your strategy and optimize your TikTok posts.

By continuously adjusting your strategy based on this data, you can improve quality and the impact of your publications.

Program your publications to maximize engagement

Scheduling your publications is another good practice for optimize your presence on TikTok. By using content planning tools, you can plan and schedule your posts in advance, which helps to maintain consistency and ensure that you don't miss the key moments when your audience is most receptive.

Careful planning also allows you to vary the formats of your videos, to follow the current trends, and to promote your content consistently. In addition, programming allows reduce stress and to save time, which is especially useful for businesses or creators who manage multiple accounts on social networks.

Hashtags and trends: boost the reach of your videos

What hashtags should I use for TikTok?

What hashtags should I use for TikTok?

The use of Appropriate hashtags is essential to increase the visibility And theinvolvement of your videos on TikTok. Here are some categories and examples of popular hashtags that can help you reach a wider audience:

- General hashtags: Hashtags like #FYP, #ForYouPage, #Viral, #TrendingNow, and #TikTokTrend are very popular. They can offer your videos a chance to be featured on the TikTok “For You” page.

- Hashtags by niche: Use hashtags that are specific to your field of activity. For example, for fashion and beauty, you can use #FashionInspo, #BeautyTips, #OOTD, and #MakeupTutorial. For fitness, go for #FitnessJourney, #WorkoutMotivation, and #HomeWorkout.

- Hashtags for challenges and trends: Join popular challenges using hashtags like #Challenge, #TrendingChallenge, #DanceChallenge, and #LipDub. These challenges are a great way to capture the attention of a wider audience.

- Hashtags for music and dance: If your content is related to music or dance, go for hashtags like #Music, #Dance, #TikTokMusic, and #HipHop.

Harnessing micro-trends to capture attention

Les micro-trends on TikTok are trends that are emerging rapidly and can disappear just as quickly. Exploiting these micro-trends can be an effective strategy to capture the attention of your audience and increase visibility of your videos.

- Follow current trends: Use the TikTok search bar and explore the “Discover” page to identify the latest hashtags and challenges. Trends are changing rapidly, so it's important to stay up to date.

- Use leaderboards: The leaderboards in the TikTok Creative Center are a great way to spot which hashtags are currently trending. Also, consider looking at rankings outside of TikTok to make sure your hashtags stay. frisk and not saturated.

- Integrate micro-trends into your content: Whether it's dance challenges, musical trends, or humorous challenges, integrating these micro-trends into your videos can allow you to connect with a larger and engaged audience. For example, if a hashtag like #Snow or #StayWarm is popular in winter, feel free to use it to create relevant content.

Social Media news and TikTok developments

TikTok Shop is finally live in France!

TikTok recently reached a milestone Important in its expansion in Europe with the launch of TikTok Shop in France, Germany and Italy. This new platform of social trade allows merchants to sell directly on the platform, providing an integrated and seamless shopping experience for users.

This launch represents a major opportunity for local businesses, allowing them to directly access an audience highly committed. Merchants can now integrate their businesses with TikTok Shop, use features like videos and direct shoppables, and take advantage of logistics services offered by Fulfilled by TikTok (for eligible sellers in Germany).

This expansion positions TikTok as a player wrench in the European e-commerce sector, especially in countries where online shopping communities are very active. Sales on TikTok Shop are expected to reach significant numbers, with over 15 million active sellers on the platform globally.

How do I use TikTok Creator Search Insight?

TikTok Creator Search Insight is a valuable tool for creators and businesses who want to optimize their presence on the platform. It makes it possible to find and discover potential creators for collaborations, marketing campaigns, and brand partnerships.

Here's how to use TikTok Creator Search Insight:

- Search for creators by niche: You can filter results by categories, such as fashion, beauty, fitness, or cooking, to identify creators who match your target audience and marketing goals.

- Analyze the performance of creators: This tool allows you to consult creator performance statistics, such as the number of subscribers, views, likes, and comments. This helps you assess their influence and engagement with their audience.

- Identify trends and challenges: With Creator Search Insight, you can discover current trends and popular challenges that creators are involved in. This information can inspire you to create relevant and engaging content.

- Facilitate collaborations: The tool simplifies the process of finding and reaching out to potential creators. This allows you to establish effective partnerships to promote your products or services to a larger and more engaged audience.

Conclusion

For maximize your visibility and your engagement on TikTok, several key points are essential to remember. First of all, it is important toidentify your target audience and to understand her habits and preferences in order to create content that truly resonates with her.

Publish your videos to Best hours and days, such as mornings and evenings, as well as strategic days such as Tuesday and Thursday, can significantly improve their visibility. These moments are often conducive to increased engagement.

Adopt strategies such as using Trending hashtags, participation in popular challenges, and the exploitation of micro-trends are effective ways to increase the reach of your content. Remember to schedule your posts thoughtfully and analyze your performance to continuously adjust your strategy.

In addition, integrate tools such as TikTok Creator Search Insight, use interactive features like surveys and challenges, and adopt an approach authentic and creative are essential elements to succeed on this platform. Keep an eye on developments in TikTok, including the launch of TikTok Shop, so you can stay at the forefront of your marketing strategies.

So Do not wait any longer ! Implement these strategies, experiment, and adapt your approaches based on data and trends.

With a well-thought-out strategy and careful execution, you can turn TikTok into a powerful marketing tool and achieve wider audience and more committed.

FAQS

When to post TikTok to break through?

For Make it on TikTok, it's essential to publish your content when your audience is most active. Here are a few key information :

  • Weekdays: Mondays, Tuesdays, Thursdays and Fridays are often associated with a high engagement rate, especially during the hours of 6 am - 10 am in the morning and 19h-23h in the evening.
  • At the weekend: Saturday and Sunday are also suitable, especially between 9 am - 11 am and 19h-20h on Saturday, and 7 am - 8 am and 2pm-4pm on Sunday.
  • Specific hours:
    • Monday: 6 am, 10 am, 10 pm
    • Tuesday: 2 am, 4 am, 9 am
    • Wednesday: 7-9 am, 4 pm, 11 pm
    • Thursday: 9 am, 12 pm, 7 pm
    • Friday: 5h-6h, 13h-16h
    • Saturday: 9h-11h, 19h-20h
    • Sunday: 7h-8h, 14h-16h

It is important toanalyze the statistics from your Pro account to adjust these schedules according to your specific audience.

What is the best time to post a TikTok?

The best time to post a TikTok depends on the day of the week, but some general trends stand out. Early morning hours (6 am - 10 am) and evening hours (19h-23h) are often the most effective.

Here are daily details:

  • Monday: 6h-9h, 12h-14h, 19h-22h
  • Tuesday: 7h-10h, 13h-16h, 20h-23h
  • Wednesday: 6h-9h, 12h-15h, 21h-23h
  • Thursday: 9 am, noon, 7 pm
  • Friday: 5h-9h, 13h-16h, 18h-21h
  • Saturday: 11 am, 8 pm - 9 pm
  • Sunday: 8 am, 4 pm

It is essential toadapt these schedules to the specific habits of your audience and to take into account the time zones for an international audience.

Does the time of publication matter on TikTok?

Yes, the time of publication is Important on TikTok. It directly influences the visibility and engagement of your videos. Post when your audience is most active, usually between 6 am and 10 am in the morning and between 19:00 and 23:00 in the evening, increases your chances of getting more views, likes, and shares. It also favors recommendation by the TikTok algorithm.

How do I post on TikTok to get views?

To get views on TikTok, here are a few essential strategies :

  • Choose a niche: Find and target your specific audience by choosing a well-defined theme.
  • Create quality content: Make sure your videos are aesthetically appealing and relevant to your audience.
  • Use popular sounds: Incorporate trendy music and sounds to make your videos more engaging.
  • Post regularly: Post at optimal times, like the perfect TikTok time, when your audience is most active.
  • Engage your audience: Respond to comments and encourage interactions on your TikTok post.
  • Use hashtags: Add relevant hashtags and captions to improve the visibility of your videos.
  • Collaborate: Work with other creators to expand your audience.
  • Consider advertising: Use TikTok For Business or ask a TikTok agency for advice to boost your visibility.
  • Choose a niche: Find and target your specific audience by choosing a well-defined theme.
  • Create quality content: Make sure your videos are aesthetically appealing and relevant to your audience.
  • Use popular sounds: Incorporate trendy music and sounds to make your videos more engaging.
  • Post regularly: Post at optimal times when your audience is most active.
  • Engage your audience: Respond to comments and encourage interactions.
  • Use hashtags: Add relevant hashtags and captions to improve the visibility of your videos.
  • Collaborate: Work with other creators to expand your audience.
  • Consider advertising: Use TikTok For Business to boost your visibility.
Prêt à vous lancer sur le social media d'aujourd'hui ?
consultation offerte
01

02

03

04

05