What is Tiktok's new secret button?

The news came out recently and went viral: Tiktok has a secret button that can boost any video by giving it 1 million views! With Utopia, we took the time to analyze this news to offer you a complete article on the subject. So we will see in concrete terms what this secret button is, what we currently know about it, how it works and everything that this implies for Tiktok users!

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The secret Tiktok button and the “Heating” method

Tiktok's new secret button is a powerful tool for promoting content on the platform, a method called “Heating.” This button, unveiled by a Forbes survey, is used by Tiktok employees to “boost” videos in the “For You” feed. Naturally, only employees of the social network have access to this button. The feature was created and is used to promote diverse or relevant videos that may have been missed by the platform's recommendation algorithm.

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According to Forbes, the total number of video views boosted by “Heating” can represent up to 2% of the total number of daily video views, which can have a significant impact on overall metrics. Indeed, this secret button would in fact be a magic button boosting videos up to 1 million views!

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However, some Tiktok employees used this button to promote their own content or that of their loved ones... we are far from the so-called fair and equitable algorithm in this case.

The abuse of this famous secret Tiktok button and Heating

How can we not talk about the potential abuses linked to the revelation of the button? This button was initially created to boost videos that would have escaped the Tiktok algorithm, but especially to boost the videos of influencers and brands with which Tiktok collaborates. On the one hand, this is undoubtedly a good thing for Tiktok, which has certainly been able to maintain most of its partnerships thanks to this technique, but on the other hand, there is an ethical question: does Tiktok deceive its users by using its “Heating” method?

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The promotion of content in this way already exists and is also practiced by other platforms such as Facebook and Google. However, these platforms label boosted content to inform users, which is not the case on Tiktok.

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And if we add to this the fact that Tiktok employees took advantage of this feature to boost their own content and that of their loved ones, the entire Tiktok entity has been called into question since this revelation. Tiktok spokesperson Jamie Favazza wanted to react to the Forbes investigation:” We're promoting some videos to help diversify the content experience and introduce emerging celebrities and creators to the TikTok community. Only a few people, based in the US, have the ability to approve content for promotion in the US, and that content represents approximately 0.002% of the videos in For You streams ”.

How to take advantage of the secret Tiktok button?

The question is legitimate but the answer is obvious, no one can take advantage of the secret Tiktok button. Nobody except content creators with several million subscribers, emerging creators, and the biggest brands. “Heating” can only be practiced by Tiktok employees in the United States, so it is logical that this method will only serve the interests of Tiktok and will never be made available to users.

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In conclusion, the revelation of Tiktok's new secret button and its “Heating” method went viral on the internet. This feature, which can offer significant advantages to content creators, has called into question the fairness of the Tiktok algorithm. Between us, if you had the possibility to regularly boost any Tiktok video, wouldn't you have abused it too?

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