What are the TikTok trends to follow?

In 2024, TikTok has revolutionized much more than the way we consume entertainment. Transformed into a real search engine for the new generation, this platform captivates billions of users daily, with brands seeing it as an essential tool to engage their audience in an authentic way. TikTok trends, sometimes viral, strongly influence buying behavior, with 40% of users who have already purchased a product discovered on the platform. TikTok has thus become an essential channel for transforming interest into concrete purchases.

‍

What is a trend on TikTok?

A trend on TikTok, or “trend” is a temporary and viral phenomenon, often driven by challenges, viral music, filters, gestures, or unique creative formats, capturing the attention of users. The particularity of TikTok trends lies in their ability to be used by a multitude of users, thus promoting unlimited creative expression.

sources: Search Engine Journal 

‍

In 2024, the duration of a trend on TikTok can be extremely variable, ranging from a few days to several weeks, reflecting the cultural and social dynamics of the moment. The agility to adapt to these diverse and fleeting trends is becoming crucial for brands, encouraging them to constantly stay on the lookout to capitalize on these cultural movements before they fade away.

‍

Here is the A guide to understanding how to use TikTok for marketing.

‍

How do I find the latest trends?

To identify trends on TikTok, it's essential to stay constantly informed and active. Consult regularly the “For you” section“, following popular hashtags and influential creators, and using TikTok's analytics tools can provide valuable insights into what grabs users' attention. Audience engagement, measured by likes, comments, and shares, plays a key role in the visibility of a trend.

‍

Understanding the evolution of the TikTok algorithm, which promotes engaging and relevant content for the user, is crucial for quickly anticipating or reacting to emerging trends.

‍

‍

Find Trending Music on TikTok

To find the latest TikTok hits, keep an eye out for the videos that are gaining popularity in the “Trends” section and musical challenges. The music that accompanies viral videos is often an indicator of the hottest titles.

‍

Doing a manual search is still a possibility, start by typing keywords like “popular music” in the search bar to find playlists of frequently used titles.

‍

Using TikTok-specific analytics tools can also help identify songs that captivate audiences, allowing you to incorporate these hits into your own content to maximize engagement. The TikTok Creative Center, accessible only for professional accounts, offers a rich music library, allowing you to filter songs by recent performances, by country and by region. can also help identify songs that captivate the audience, allowing you to integrate these hits into your own content to maximize engagement.

‍

sources: Magic Brief

‍

If you want to know everything about how to create and edit a TikTok video, here is guidebook.

‍

The Unmissable Trends

TikTok, the incubator for ideas in constant turmoil, is constantly reinventing codes. As a company aspiring to shine on this popular platform, it is crucial to closely follow emerging trends. Here is an overview of the trends that continue to make an impression in 2024, with concrete examples to guide you in your TikTok strategy.

POV (Point of View)

The concept of POV, or Point of View, consists in adopting the role of a character to tell an immersive story. Concretely, this means that users put themselves in the shoes of a fictional or real character to share a particular experience or perspective.

How to apply it : A cosmetic brand can adopt POV by sharing makeup tutorials where viewers experience a professional makeup session.

‍

Green background effect

The green background effect is an editing technique that allows images or videos to be superimposed on a green background, then replaced by another background during editing. This feature offers impressive creative flexibility, allowing users to create videos with striking virtual settings or special effects.

How to apply it : A travel agency can use the green background effect to virtually transport viewers to exotic destinations, offering an immersive experience.

A Day With Me

The “A Day With Me” trend invites viewers to follow a day in the life of a person or business, through a series of video clips. This approach makes it possible to share authentic moments and to show the behind the scenes of one's daily life, thus offering a unique and personalized insight into one's universe.

How to apply it : Show behind the scenes of your business or how a product is made. It can build trust and humanize your brand. A restaurant can invite viewers to follow a day in the life of a chef through authentic videos showing food preparation and interactions with customers.

“Tell Me Without Telling Me That...”

Great for showing the unique characteristics of your product without being direct. A bike manufacturer could use, “Tell me you're a cyclist without telling me you're a cyclist.” This playful trend encourages users to communicate without using explicit words, leaving room for imagination and creativity. Concretely, this often results in videos where users give visual or gestural clues to make their audience guess something, without ever explicitly mentioning it.

How to apply it : A clothing brand can create suggestive videos that invite viewers to guess that the summer collection has arrived, thus highlighting upcoming trends.

Collages/Duets

The Collage and Duo features allow users to combine their videos with videos from other creators on TikTok. Concretely, a Collage allows you to superimpose another video on the video you are creating, while a Duo presents two split-screen videos, played at the same time. Use this trend for collaboration or to show before and after using a product.

‍

‍

How to apply it : A home chef can collaborate with other users to share unique cooking recipes, offering a variety of dishes and cooking techniques, or a cosmetic brand could show the effectiveness of skin care in tandem with a user.

Dance challenges

Dance challenges remain a key trend on TikTok in 2024. Each month, new viral choreographies emerge, encouraging users to take on the challenge and share their own interpretation. These challenges offer businesses a unique opportunity to create participatory and engaging content, by encouraging their audience to join the dance and share their creativity.

How to apply it : A sports equipment brand can create a viral video featuring its employees in a trendy dance on TikTok, showing the fun use of their products and encouraging users to join the movement.

‍

We explain to you precisely, How to create a viral video on TikTok in 2024.

‍

Seasonal trends

On TikTok, seasonal trends emerge based on seasons, holidays, or special events. As Halloween approaches, for example, transformation videos with makeup before and after are viral, while at Christmas, festive recipes are particularly popular. Another important seasonal trend occurs at the end of each year, during the New Year. Users then post recap videos from the past year, highlighting the highlights, viral challenges, and key trends of the year.

‍

It's crucial for businesses to monitor these times of the year carefully as viral trends are rapidly emerging on TikTok. Being among the first to adopt a trend can lead to a viral effect and increase visibility among a large audience. The TikTok algorithm promotes the rapid distribution of content that generates high engagement in a short period of time. So, by anticipating these seasonal trends and adjusting their TikTok content strategy accordingly, businesses can maximize their impact on the platform and strengthen their presence with their target audience. By constantly staying on top of emerging trends, businesses can seize opportunities and take advantage of TikTok's creative excitement.

‍

Don't miss out: The ULTIMATE guide, which gives you the keys to getting more views on TikTok.

‍

Top 5 trending songs on TikTok right now (Updated March 2024)

• Praise Jah in the Moonlight — YG Marley
• Dance You Outta My Head — Cat Janice
• Who we were — Pierre Garnier
• My melody — Dry and Maître Gims
• Unwritten — Natasha Bedingfield

Conclusion

Successfully navigating the TikTok ecosystem in 2024 requires an in-depth understanding and analysis of the trends shaping the platform. These trends, from creating viral content to the critical importance of influencer marketing and user-generated content (UGC), not only define interactions within the TikTok community but also reflect TikTok's growing influence on global pop culture. For brands, aligning with these trends is essential to capture attention and effectively engage with the audience, ensuring a dynamic and relevant presence that resonates with the values and interests of users in 2024.