Winning strategies on TikTok: succeeding in tourism in 2024

Looking to take your business to new heights on TikTok? You are in the right place! In this article, we are going to explore the keys to success in the tourism and travel industry on TikTok in 2024 together. Whether you're just getting started or have already set foot in the colorful world of TikTok, this article is for you.

The impact of TikTok in the travel and tourism industry

The impact of TikTok in the tourism industry is undeniable. Travel content, whether from industry players or travelers themselves, has multiplied, creating a true virtual community where exploration and discovery are in the spotlight. The figures speak for themselves: in France alone, the hashtags #voyage and #tourisme have accumulated more than a million posts testifying to the enthusiasm of users for travel stories on TikTok.

Source: TikTok

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But beyond the numbers, TikTok has profoundly transformed the way we think about travel. It invites us to discover new destinations in a creative and fun way, while promoting interaction with a global community of more than one billion users. In fact, 77% of users say that TikTok has played a key role in inspiring or discovering a destination, and nearly half of them have already booked a vacation based on content viewed on the platform.

TikTok has thus become the first source of inspiration for travelers, even surpassing traditional search engines. Whether it's finding your next destination, finding the best local restaurants, or finding experiences off the beaten path, TikTok offers a multitude of possibilities for adventurers looking for new experiences.

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Don't miss the ultimate guide to building a converting community on TikTok.

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Analysis of the growing influence of TikTok on travel choices

TikTok's influence on travel choices is constantly growing, and that's not surprising given the massive user craze for travel content on the platform. TikTok has become much more than just a source of inspiration: it is now an essential tool for travelers looking for new destinations and unique experiences.

First of all, TikTok offers an unparalleled showcase for tourist destinations around the world. Thanks to creative and engaging videos shared by users, vacation resorts can now present their heritage, attractions, and traditions in an authentic and engaging way. The hashtags dedicated to each destination allow users to quickly discover the most popular places and activities not to be missed, while offering increased visibility to local tourism players.

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sources: Additi Media 

In addition, the social network is also promoting the emergence of new tourism trends on TikTok in 2024. Users are constantly looking for original destinations and new experiences to share with their community. Viral videos featuring little-known destinations or unusual activities help shape travelers' aspirations and stimulate interest in destinations that have hitherto been little explored.

TikTok has a significant impact on travelers' buying decisions. Numerous studies show that almost half of users have already booked a vacation after being inspired by content viewed on the platform. Travel videos allow users to concretely visualize their next destination and to project themselves into their future stay, which encourages them to take action and make their travel plans a reality.

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If you want to know everything about the TikTok trends to follow, it's on this guidebook.

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Why use TikTok in the travel and tourism industry

Benefits of TikTok for tour operators

Reach a large and engaged audience

TikTok almost counts two billion users around the world, the vast majority of whom are young people working. This means that tour operators have the opportunity to reach a diverse audience that is particularly receptive to travel and unique experiences.

Tourism marketing on TikTok is all the rage. The platform offers an unparalleled chance to reach a global and diverse audience.

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Increase brand awareness

Thanks to its short and viral format, TikTok offers tour operators the chance to create engaging and entertaining content that can quickly spread on the platform. This not only increases brand visibility, but also differentiates yourself from the competition in a creative and fun way.

Generating leads and sales

With its innovative marketing tools, TikTok makes it possible to promote tourist destinations and to effectively reach young travelers and thus to boost bookings.

The platform offers tour operators the ability to generate leads and convert prospects into customers. By using clickable links in their videos, they can direct users to their website or to a booking page, driving sales and bookings.

Benefits of TikTok for online travel agencies

Inspiring travelers and helping them choose their destination

TikTok is a real source of inspiration for travelers looking for ideas for their next getaways. Online travel agencies can use this platform to share engaging videos that highlight exotic destinations, exciting activities, and unique experiences.

Earning customer trust:

Thanks to its authentic and engaging content, TikTok allows online travel agencies to build a relationship of trust with their audience. By sharing travel tips, personalized recommendations, and testimonials from satisfied customers, they strengthen their credibility and positioning as travel experts.

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sources: Indigo Buzz

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Boosting bookings

By using TikTok strategically, online travel agencies can boost bookings by redirecting traffic to their website and encouraging users to book their trips. Creative and engaging videos can engage potential travelers and encourage them to take action.

Benefits of TikTok for hotels

Attracting new customers

TikTok is an effective way for hotels to attract the attention of young travelers, who are a large and influential customer base. By sharing videos that highlight their rooms, amenities, and services, they can engage users and encourage them to book a stay.

Highlighting the hotel's assets

Hotels can use TikTok to highlight their assets and strengths in a creative and fun way. Videos showing behind the scenes of the property, the activities offered on site, and the unique experiences offered to guests can help create an emotional connection with the audience and strengthen the hotel's brand image.

Rely on UGC (User Generated Content) creators

The UGC content in the tourism sector occupies a prominent place on TikTok. This type of content, including reviews, photos, and videos shared by travelers themselves, is a valuable resource for hotels looking to expand their visibility on the platform. By showing authentic customer experiences, you are helping to build trust and enhance the appeal of your establishment.

Create a community around the hotel

By sharing engaging and interactive content, hotels can build a loyal community around their brand on TikTok. By encouraging users to share their own experiences and interact with hotel content, they can strengthen relationships with their audience and build customer loyalty.

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We explain to you precisely, How to create a viral video on TikTok in 2024.

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Maximize your impact on TikTok by adopting effective strategies

Create content for every type of traveller

On TikTok, all travelers find happiness! Creating travel-themed content on TikTok requires an understanding of the wants and needs of your audience.

For families looking for adventure, dive into the #FamilyTravel universe, which is full of ideas for kid-friendly getaways and practical tips for group trips.

Lonely travelers, on the other hand, will be seduced by the #SoloTravel, an inexhaustible source of destinations to discover alone and tips for unforgettable journeys.

Thrill seekers will be carried away by the #AdventureTravel, an immersion in the heart of the most daring destinations.

Finally, for a high-end experience, explore the world of #LuxuryTravel, where breathtaking landscapes and exclusive experiences await you.

Whatever their travel style, your future customers will find inspiration on TikTok!.

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Collaborate with creators to strengthen your presence

TikTok is the playground for creators of travel content. To boost your visibility, collaborate with the most popular influencers on the platform. By sharing your expertise and authenticity through collaborations with renowned creators, you gain credibility with your audience and stand out from the competition. Use the TikTok Creator Marketplace (TTCM) to identify the most relevant partners and create engaging content together that will make your brand shine.

Top 3 French travel influencers you should definitely follow on TikTok in 2024

1. @BrunoMaltor - 585.6K followers
2. @Camsoutravel - 121.6K followers
3. @Millesvoyages - 719.9K followers

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Do you want to know more about Here are the influencers to follow in 2024 in France.

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Use popular travel hashtags on TikTok to increase the visibility of your videos

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Visibility is the key to success. That's where the SEO (Search Engine Optimization), or search engine optimization, comes into play. Although we generally associate SEO with search engines like Google, the basic principles also apply on TikTok. The aim is to improve the visibility of your content to reach a larger and more relevant audience.

On TikTok, hashtags play a crucial role in this process. Think of hashtags as tags that help the TikTok algorithm understand what your video is about and who might be interested in it. Using popular hashtags on TikTok can dramatically increase the reach of your videos, making them more discoverable for users interested in specific travel-related topics.

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Stimulate engagement with original and inspiring content

On TikTok, the key to attracting attention and driving engagement lies in creating original and inspiring content. In addition, engaging your audience in the tourism sector on TikTok on a regular basis is essential for building a loyal community.

Share exclusive behind the scenes of your business or destinations to build the trust of your audience. Highlight customer testimonials to give credibility to your brand and inspire trust. Offer exclusive advice and engage your audience in the planning process to foster interaction and engagement. By adopting this value-added approach, you will strengthen your positioning in the travel and tourism industry on TikTok.

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We explain to you precisely, How to create a viral video on TikTok in 2024.

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Case study: Booking's successful TikTok strategy

Booking.com has made a name for itself on TikTok with a strategic campaign to encourage users to book their next vacations on the platform. By cleverly exploiting the viral hashtag #TikTokMadeMeBuyIt, Booking.com launched #TikTokMademeBookit. This initiative invited the TikTok community to share their travel bookings by mentioning Booking.com for a chance to win a voucher. To maximize reach, Booking.com collaborated with popular content creators like Joe Sugg and Anastasia Kingsnorth to highlight their trips with the platform.

This campaign was a success, resulting in significant growth in Booking.com's TikTok account, with around 190,000 followers acquired in the first four months (there are just over 1 million today). Following this initial campaign, Booking.com continued to publish creative and humorous content, tailored to the spirit of TikTok, and explored trends such as ASMR by sharing videos of relaxing destinations.

Booking.com's approach to TikTok shows how a brand can take advantage of emerging trends and collaborate with creators to effectively reach and engage its target audience. By sharing relevant and engaging content, Booking.com has successfully strengthened its presence on TikTok and encouraged users to book their trips through its platform.

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Conclusion

In conclusion, adopting a winning strategy on TikTok in the tourism industry is now essential for any entity wishing to stand out in this dynamic sector. The platform provides a unique window for presenting destinations through compelling stories and visually appealing content. To optimize your presence and impact on TikTok, it is essential to measure the success of your campaigns on the platform. This involves regular analysis of the performance of your content, allowing you to refine your approaches and better target your audience.

Beyond the numbers, it's how you tell stories that will make all the difference. Storytelling tactics are crucial for transporting your audience to dream destinations, using TikTok as your backdrop. Each video is an opportunity to transport your viewers on a unique journey, making them dream and inviting them to explore your universe.