TikTok Ads: How much does an advertising campaign cost? - Utopia

If you are considering launching an advertising campaign on social networks, TikTok Is one of the most popular platforms today Powerful. With over one billion active users, it offers a unique opportunity to reach a diverse audience and Committed.

Users spend an average of over 30 hours per month on TikTok, a figure that even exceeds that of Facebook. This Popularity Makes It an Ideal Choice for Brands That Want Improve Their Visibility, stimulate their sales and strengthen their reputation.

Thanks to its varied formats, the TikTok Ads Allow you to create targeted campaigns to increase web traffic, encourage the download of applications or optimize conversions. Precise targeting based on age, interests, or location ensures that your ads reach the right audience.

In this article, learn about costs, ad formats, and strategies to maximize your results on TikTok Ads.

Introduction: Why advertise on TikTok?

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The rise of TikTok as an advertising platform

TikTok Has established itself as one of the most popular social media platforms Dynamics and engaging, offering brands an exceptional opportunity to connect with a massive and diverse audience. With More Than 1.5 billion monthly active users, TikTok has become a space where communities come together to create culture and interact with their favorite brands.

The platform is distinguished by its focus on Creativity And theGenuineness, allowing brands to highlight their personality and establish a genuine connection with users. Advertising formats such as In-Feed Ads, tea Top View Ads, and the Branded Effects Offer flexibility and efficiency that make TikTok an essential destination for advertising campaigns.

What types of businesses can take advantage of TikTok Ads?

Les TikTok Ads are particularly suitable for businesses that target a young audience that is sensitive to trends. For example, e-commerce brands can take advantage of the features of TikTok Shop To turn visitors into buyers. In France, this opportunity is particularly interesting for companies wishing to maximize their presence with a very engaged audience. Businesses offering products or services that are attractive to Millennials, tea Generation Z And the Generation Alpha Will find fertile ground for their marketing strategy on TikTok.

Les Influencers And the micro-influencers Also play a key role on TikTok, allowing brands to collaborate with content creators who have already established a strong connection with their audience. These collaborations amplify the brand's message and make it possible to reach a wider audience in a way. Authentic and engaging.

Comparison with other advertising platforms (Meta, Google, Snapchat, etc.)

Compared to other platforms like Meta And Snapchat, TikTok is distinguished by its low intrusiveness and its high engagement rate. Ads on TikTok are often perceived as less intrusive because they naturally integrate into users' videos, making them more acceptable and effective.

Additionally, TikTok offers precise targeting options and ad formats. Creatives That often exceeds the standards of traditional television and digital advertising. Studies have shown that ads on TikTok generate a return on investment (ROAS) positive and higher sales efficiency than other digital media.

Unlike Google, which focuses primarily on searches and ads based on purchase intentions, TikTok excels in Finding And theEmotional Commitment. TikTok users are more likely to discover new brands and products organically, making the platform a powerful tool for Branding And the Notoriety.

Understanding the cost of a TikTok advertising campaign

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What is the price of an ad on TikTok?

The cost of a TikTok ad can vary Significantly based on a number of factors. Here are some general guidelines: for a TikTok Ads campaign, the monthly cost can range from €1,500 At More Than 50,000€, depending on the goals and scope of the campaign.

The ads In-Feed, which appears in the user welcome feed, can start from a CPM (cost per thousand impressions) of $10, or about €10 for 1,000 impressions. The total cost per listing generally varies between $50 And $120, based on the targeting, scale, and duration of the campaign.

The ads Top View, which captures the attention of users as soon as the application is opened, have a high cost, ranging from 50,000€ Unto €100,000 per day, thanks to their significant visibility and impact.

How is the cost of a TikTok Ads campaign determined?

The cost of a TikTok Ads campaign is determined by a Auction system. You set a budget and an offer for the amount you are willing to pay in order to show your ad to users. The higher your offer, the more likely your ad is to be displayed.

The TikTok Ad Manager allows you to create and manage these campaigns. The minimum budgets are set at $50 By campaign and $20 Per Day for the Ad Group.

Campaigns can be invoiced using various models: cost per view (CPV), Cost per thousand impressions (CPM), Optimized Cost per Thousand Impressions (oCPM), and cost per click (CPC). These templates are tailored to specific goals, such as increasing video views, building brand awareness, or encouraging conversions.

What are the factors that influence the price?

Several factors influence the price of an advertising campaign on TikTok. The Audience targeting Plays a key role: targeting high-demand demographics or specific regions can increase advertising costs.

The objectives of the campaign, whether they are Brand awareness, ofIncrease in traffic We have a website or Stimulation of conversions, also influences the required budget.

A higher daily budget or an aggressive bidding strategy can improve your ad placement, but at a higher cost.

Finally, the Quality and relevance of creative content are essential. An ad that does not respect TikTok's codes may not perform. It is therefore important to understand the formats and tone to adopt in order to maximize the effectiveness of the campaign.

What is the budget for a TikTok Ads campaign?

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What is the minimum budget to launch an ad on TikTok?

To launch an advertising campaign on TikTok, it is essential to meet the requirements of Minimum budget Established by the platform. The minimum budget for a TikTok Ads campaign is $500, with a minimum daily budget of $50 At the campaign level. For ad groups, the minimum budget is $50 In total, or $20 per day.

These minimums are necessary to ensure a Continuous Broadcast and effective of your ads. It is important to note that these budgets may vary depending on your Objectives And of the Targeted Geographic Area.

What is the average cost of an advertising campaign?

The average cost of an advertising campaign on TikTok can vary considerably depending on Advertising formats Choose, of theTargeted Audience, and Objectives Of the countryside. In general, the costs for In-Feed Ads Are estimated at around $10 per 1,000 impressions (CPM), while the average cost per click (CPC) is around $1.

More premium ads, like Brand Takeover Ads And the TopView Ads, Can Cost Up To $50,000 Per Day and $65,000 per day, due to their significant visibility and impact.

How to calculate the optimal budget according to your goals?

Calculating the optimal budget for a TikTok Ads campaign requires taking into account several Key Factors. First, define your Campaign Goals : brand awareness, increased website traffic, or stimulation of conversions.

Each objective has requirements of Different budgets and specific targeting strategies.

Use TikTok's budget management tools, like the TikTok Ads Manager, to define Daily Budgets or lifetime budgets for your campaigns and ad groups. These tools allow you to control costs and optimize results according to your goals.

It is also important to consider the Audience targeting And the Concurrency in your sector. Campaigns targeting high-demand demographics or specific regions may require Higher Budgets to maintain competitive visibility.

Examples of budgets by sector and objectives

The budgets for TikTok Ads campaigns vary significantly depending on Sectors And Objectives. For example, for web conversion campaigns, it is recommended that a Minimum daily budget Of $30 for brands in North America and EMEA, and $20 for brands in APAC.

In the sector ofe-commerce, brands can allocate higher budgets for awareness and conversion campaigns, ranging from A few hundred dollars To several thousand dollars per month, depending on the scope and goals of the campaign.

Businesses That Aim to Increase Their Brand awareness Can opt for longer campaigns with Smaller Daily Budgets, but constant, to maintain a Continued presence On the platform.

The different TikTok advertising formats and their cost

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In-Feed Ads: Cost and Efficiency

Les In-Feed Ads Are one of the most common and affordable ad formats on TikTok. These ads appear in users' home feeds, integrated naturally like regular videos.

They offer the ability to click to visit a website or download an application, which makes them particularly effective for Generate Traffic and conversions.

The cost of In-Feed Ads is estimated between €10 and €20 for 1,000 impressions (CPM), with the possibility of choosing between a cost per thousand impressions (CPM) and a cost per click (CPC). The Average CPC On TikTok is around $1, making these ads a profitable option for brands looking to increase their visibility and stimulate user actions.

Top View Ads: Benefits and Average Cost

Les Top View Ads Are premium ads that capture users' attention as soon as the application is opened. These full-screen ads offer a Maximum visibility and are designed to draw attention and prompt immediate action.

They are particularly effective in raising brand awareness and driving sales.

The cost of Top View Ads is significantly higher, ranging between $50,000 and $100,000 per day, due to their visibility and immediate impact. These ads are ideal for brands looking to make a big impression and reach a large audience all at once.

Brand Takeover: A premium option, at what price?

Les Brand Takeover Ads Are another premium option on TikTok, allowing brands to take control of users' home screens as soon as the app is opened. These ads can be static or dynamic visuals and generally last for 3 to 5 seconds. They are very effective in raising awareness and driving sales, but can only be viewed once per day by each user.

The Cost of Brand Takeover Ads is also high, with prices that can reach around $50,000 per day. These ads are reserved for only one brand per category per day, making them an exclusive and powerful option for brands looking to maximize their visibility.

Sponsored Hashtag Challenge: Cost and Return on Investment

Les Sponsored Hashtag Challenge Are interactive formats that encourage users to participate in a trend by using a Specific hashtag. These campaigns can generate a Viral Commitment significant and are particularly effective in increasing brand awareness and user engagement.

The cost of a Sponsored Hashtag Challenge can start at around $150,000 For a period of six days. This format is expensive, but it offers a very high potential for engagement and visibility, making it a valuable investment for brands looking to create a significant impact.

Spark Ads: How to boost organic content and at what cost?

Les Spark Ads Are an innovative solution that allows brands to Promote their organic content Already published on TikTok by turning it into targeted ads. This format is particularly suitable for Amplifying the Range And Increase engagement videos that have already been successful in terms of organic interactions.

When it comes to cost, Spark Ads work according to the same principles as other advertising formats, taking into account factors such as Targeting, tea Duration of the Campaign And the Bidding Strategy. However, they are distinguished by their Flexibility And Their Increased efficiency, making it possible to take advantage of content that has already proven its worth. In general, the costs vary between $10 and $20 per 1,000 impressions (CPM), depending on the goals and targeting of the campaign.

How do I pay for advertising on TikTok?

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What payment methods are accepted?

TikTok offers a Wide Variety of Payment Methods to simplify advertisers' transactions. You can pay for your ads using credit or debit cards, such as Visa, Mastercard And American Express. In addition, TikTok also accepts PayPal and some local payment systems, depending on your region.

These payment options can be set up directly via the TikTok Ads Manager. You can add, modify or delete your payment methods according to your needs. He is indispensable To have a valid payment method to avoid any interruption in the distribution of your ads.

How does TikTok Ads billing work?

Billing through TikTok Ads Manager is designed to be foldable and adapted to the needs of advertisers. Several options are available including:

• Manual payment (advance payment)
• Automatic payment
• Monthly billing

With manual payment, you have to Prepay The amount corresponding to your campaign before launching it. This amount is frozen on your balance and used to fund your advertising. Any balance left after the campaign is automatically carried over to future campaigns.

Monthly billing, on the other hand, allows orders to be placed without initial prepayment. The fee is billed monthly, and you receive an invoice payable within 30 days According to the date of issue.

Automatic and manual payment options

TikTok Ads Manager offers two main payment solutions:

• Automatic payment : This mode automatically debits your account when your expenses reach the billing date or threshold set by TikTok. This guarantees a Continuous Broadcast of your ads without interruption due to payment problems.
• Manual payment : You must prepay the amount of your campaign before launching it. This method is ideal for advertisers who want Control Their Expenses and avoid the unexpected.

Manage your advertising budget to avoid unnecessary expenses

Effective management of your advertising budget on TikTok is Essential to optimize your investments. With the tools built into the TikTok Ads Manager, you can set daily budgets or lifetime budgets for your campaigns and ad groups.

Monitor your spending regularly and adjust your targeting and bidding strategies based on the results. Flexible billing options, like monthly billing, can also help you better manage your finances in a predictable way.

Finally, set up Budget Overrun Alerts To be notified when your expenses are approaching or exceeding your planned limits. This will allow you to take corrective actions quickly and avoid unnecessary costs.

Strategies to optimize your advertising spend on TikTok

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How to reduce the cost per click and maximize the ROI?

For Reduce cost per click (CPC) and maximize the Return on investment (ROI) Of your advertising campaigns on TikTok, it is essential to define Clear Goals and to align them with your targeting and bidding strategies. Use TikTok Ads Manager tools to set up sufficient daily or global budgets, ideally 50 times your target CPA. This allows the algorithm to collect enough data and optimize performance.

Adopt Flexible bidding strategies, such as the Bid Cap or the Cost Cap, to control your expenses and collect data without additional costs. Once you've accumulated enough data, you can move on to manual auctions. This will allow you to optimize your ads based on the value they generate rather than their cost alone.

Optimizing bids for a better cost per action (CPA)

Optimizing bids is a key element in reducing the Cost per action (CPA) and improve the effectiveness of your campaigns. Use the feature ofValue-based optimization (VBO) from TikTok. It associates your ads with people who are likely to make higher-value purchases, thus directly optimizing ROAS (Return on Ad Purchases).

If you're using the “Lowest Cost” bidding strategy, increase your budget if your daily CPA is lower than your target CPA. This indicates that you are getting users at a lower cost than you were prepared to spend. In this way, you can change your advertising spend in an effective way.

Advanced Targeting: How to Reach the Right Audience Without Exploding Your Budget

The Advanced Targeting is essential to reach the right audience while keeping your budget under control. Use TikTok Ads Manager's targeting tools to define specific audiences based on criteria like age, interests, and location.

La Advanced Correspondence Improves the association between events on your website and TikTok ads, increasing the effectiveness of targeting. Integrate the TikTok Pixel or the web event API to track events on your site. This allows you to optimize your performance based on concrete data, such as the finalization of payments, and to adjust your strategies accordingly.

AB Testing: Testing your ads to reduce costs

A/B testing is an effective method to optimize your ads and Reduce costs. Use TikTok Ads Manager's A/B testing feature to create campaign-level tests and identify the best performing ad content.

Experiment with metrics like target, bids, and optimizations to find out what works best for your audience. Create between 2 and 5 ads per ad group and update ad content regularly, ideally every one to two weeks. This allows the system to identify the best ad for your target audience and optimize its delivery accordingly.

The importance of the engagement rate in reducing the cost of ads

The Commitment Rate is an essential indicator for measuring the effectiveness of your ads and optimizing your costs. In fact, the ads that generate a High Engagement Rate are often perceived as more relevant and less intrusive by users. This may result in a Reduced cost per click and a significant improvement in ROI.

To Achieve This Goal, Create Content Native and Engaging that integrates seamlessly with organic TikTok videos. Integrate trendy music and popular visual effects to capture the attention of your audience. Remember to Use Relevant hashtags to maximize the visibility of your campaigns and encourage increased user interaction.

Finally, consider collaborating with Content Creators. These strategic partnerships can dramatically improve the engagement and relevance of your ads, allowing you to reach your marketing goals more effectively.

Case studies: How much does TikTok advertising campaigns really cost?

Analysis of low budget campaigns (less than €500)

For the Low budget campaigns, it is entirely possible to achieve significant results on TikTok by carefully optimizing expenses. For example, with a budget between €200 and €500, you can launch In-Feed Ads campaigns, integrated directly into the user welcome feed.

These ads start at a $10 CPM and can vary between $50 and $120 for a complete campaign, depending on targeting, scale and duration.

A case study carried out by a small business showed that with a budget of €300, it is possible to reach around 100,000 views, with an average CPM of €9.5. This campaign generated an engagement rate of 0.64% and a CPC of €1, showing that even with a limited budget, it is possible to get results Positives in terms of visibility and commitment.

Example of campaigns with an average budget (1000€ - 5000€)

Campaigns with an average budget, ranging from 1000€ to 5000€, offer more flexibility and potential to achieve more ambitious goals. With this budget, you can explore different advertising formats, such as Top View Ads or Branded Effects, which offers increased visibility and engagement.

For example, a campaign led by an e-commerce brand with a budget of €3,000 made it possible to reach 7.4 million impressions Thanks to Top View Ads, with a cost of €61,750 per day. However, for more targeted and smaller campaigns, a budget of €1000 to €5000 may be enough to generate significant conversions.

Les Branded Effects, for example, can cost around $42,750 for a month of advertising, but offer specific content protections and native integration into the app.

Premium campaigns: budget of +€10,000, what results?

Premium campaigns on TikTok, with budgets exceeding €10,000, are designed to maximize impact and visibility. These campaigns often include exclusive and expensive advertising formats, such as Brand Takeover Ads and the Sponsored Hashtag Challenges.

An agency like Tuff Growth ran an ambitious campaign on TikTok, investing around €92,000 in video ads over a period of 30 days. This campaign covered 9 partners in 7 different industries and showed varied CPMs ranging from €5.25 to €24.45. The CPC ranged from €0.83 to €4.47, and the average click through rate (CTR) was 0.64%.

This campaign showed that, even with a large budget, it is possible to reach costs per thousand impressions Competitive and to significantly improve the effectiveness of the campaign.

Les Sponsored Hashtag Challenge, which cost between €123,500 and €152,000, offers significant viral engagement. These campaigns are particularly effective in increasing brand awareness and user engagement. Although they are expensive, they offer results Exceptional In terms of visibility and impact on the TikTok community.

Should you use an agency or manage your TikTok Ads internally?

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The advantages and disadvantages of internal management

Manage your TikTok Ads Internally offers several advantages. Internal teams generally have a better understanding of Mark and its specific objectives. This proximity to the vision and culture of the company makes it possible to create content that is more authentic and perfectly aligned with the global strategy.

However, there are also disadvantages to this approach. It requires specialized expertise in Digital marketing and in advertising on social networks, which can be a problem if internal resources are limited. In addition, managing advertising campaigns requires a lot of time, which can distract teams from their main tasks.

Performance analysis and monitoring tools, such as the TikTok Ads Manager, can also be complex to master without adequate training. This means investing time and resources to ensure that internal teams are fully operational.

Why work with a TikTok Ads agency?

Collaborate with a Specialized Agency En TikTok Ads has a lot of advantages. These agencies have deep expertise and solid experience in creating and managing campaigns, which makes it possible to maximize efficiency and optimize the Return on investment (ROI).

They are also up to date on the latest Trends and TikTok best practices, which allows them to offer innovative strategies adapted to the needs of the brand. By outsourcing campaign management, businesses can free themselves from technical aspects like targeting, bidding, or performance optimization, and focus on their priorities.

Another key benefit is access to Influencers and content creators through relationships established by agencies. This can improve ad engagement and authenticity. Finally, agencies help navigate TikTok's strict advertising policies, reducing the chances of disapproval or account suspension.

How much does an agency service cost to manage TikTok ads?

The cost of an agency service varies according to several factors: the size of the agency, the extent of the services offered and the specific objectives of the campaign. In general, agencies charge either Fixed monthly fees, either performance-based fees, or a combination of both.

The fixed monthly fees can range from a few hundred to several thousand euros, depending on the complexity of the campaign and the level of expertise required. Performance-based fees often include a percentage of the total advertising budget or fees for each conversion generated.

It's also common for agencies to charge initial fees for setting up and planning the campaign, followed by recurring fees for ongoing management and optimization. To avoid unpleasant surprises, it is essential to clarify the costs and services included before signing a contract.

Alternatives and complements to TikTok Ads for an effective strategy

Using Influence Marketing to Reduce Advertising Costs

TEAInfluencer marketing represents an excellent alternative or complement to TikTok Ads. This approach makes it possible to reduce the Advertising costs While strengthening theInvolvement and brand credibility. By collaborating with influencers who have already established a solid connection with their audience, brands benefit from promotion Authentic and targeted.

These partnerships can take a variety of forms: content sponsorships, hashtag challenges, or campaigns where influencers create and share content that highlights products or services. Thanks to their deep understanding of their audience, influencers produce content that resonates strongly, thus increasing the Commitment Rate and conversions, without the high costs of traditional advertising campaigns.

Additionally, influencers can amplify the brand message across multiple platforms, increasing the overall reach and impact of the campaign.

Organic vs advertising strategy: which one to choose?

The strategy Organic and advertising strategies each have their pros and cons. The choice depends on the specific goals of the brand. An organic strategy is based on creating quality content that is designed to naturally attract attention and encourage engagement. Although it may be slower to produce results, it is often more Sustainable and less expensive in the long run.

Conversely, advertising campaigns offer immediate and targeted visibility, which is essential for product launches, special promotions or awareness campaigns. However, they require a Sizeable budget and may lack authenticity when compared to organic content.

To maximize their impact, a hybrid approach is often the most effective. By combining high-quality organic content with targeted advertising campaigns, brands can increase their visibility while optimizing their engagement.

Tools to analyze performance and optimize advertising costs

To optimize the Advertising costs and improve the performance of campaigns, the use of analysis tools is essential. The TikTok Ads Manager offers advanced features to track the metrics of Visibility, commitment and conversion.

These tools make it possible to assess the effectiveness of targeting and bidding strategies, and to adjust campaigns accordingly. In addition, third-party solutions such as Trapica, which connects on artificial intelligence, offers simplified campaign management across multiple channels. They automate technical aspects, giving marketers more time for strategy and creativity.

Finally, platforms such as RollWorks And Demandbase, specializing in account-based marketing (ABM), help identify and target ideal accounts. They make it possible to measure the impact of campaigns at the level of accounts and contacts, while optimizing messages to meet the specific needs of audiences.

Conclusion: What is the budget for your next TikTok Ads campaign?

To schedule a TikTok Ads campaign If successful, it is essential to take into account several factors in order to determine the ideal budget. Success is based on a good understanding of costs, accurate audience segmentation, and Continuous Optimization advertising expenses.

Define your goals Clearly from the start. If your priority is to increase the Reputation of your brand, modest budgets for formats like In-Feed Ads or Branded Effects may suffice.

On the other hand, for more ambitious goals, such as conversions or product launches, it will be necessary to invest in more impactful formats such as Top View Ads or Brand Takeover Ads, which require larger budgets.

Use the budget management tools available in TikTok Ads Manager. They allow you to configure daily or total budgets adapted to your goals. With TikTok's bidding system, you can set accurate budgets, and built-in recommendations can maximize your chances of getting PrinTouts And conversions.

La audience segmentation It also plays an important role. By targeting specific custom audiences and ad groups, you reach the most relevant users, optimizing your spending. A/B testing and adjustments in real time make it possible to identify winning combinations and allocate the budget more effectively.

Finally, explore budget optimization strategies, such as Ad Group Budget Optimization (ABO) and Campaign Budget Optimization (CBO). The ABO provides precise control over budget allocation to each ad group, while the CBO uses TikTok's algorithm to automatically optimize budget allocation based on performance.

In summary, the ideal budget for your TikTok Ads campaign depends on your goals, your segmentation strategy, and your ability to optimize your spending. By exploiting the tools and techniques available on TikTok, you can design effective and profitable advertising campaigns that captivate and engage your target audience.

Conclusion

In summary, the Advertising campaigns On TikTok represents a Unique Opportunity to reach a massive and engaged audience. To maximize the effectiveness of your campaigns, it is essential to choose the right advertising format, whether it's In-Feed Ads, of TopView Ads Or Branded Effects, and to precisely target your audience according to their Demographics, his Areas of Interest and his behaviors.

Optimize your spending with the advanced budget management and targeting tools offered by TikTok. Do Not Hesitate to Integrate influence marketing strategies and user-generated content to increase the authenticity and engagement of your ads.

Regularly analyze the performance of your campaigns based on key metrics such as PrinTouts, clicks, click rates, and conversions. Adjust your strategies to ensure their success. Finally, consider collaborating with a Specialized Agency to benefit from in-depth expertise and maximize your results.

Don't wait to take action and explore the possibilities offered by TikTok Ads. With a Strategía well-planned and optimal execution, you can significantly increase your Visibility, your Involvement And your conversions, while achieving your marketing goals effectively.

FAQS

What is TikTok Ads?

Les TikTok Ads Are paid promotional content that appears in TikTok users' news feeds. They include various formats such as In-Feed Ads, TopView Ads, Brand Takeover Ads, Branded Effects, and Spark Ads.

The purpose of these ads is to Target a specific audience, to increase the Brand Visibility and to stimulate sales directly on the platform.

What is the budget for TikTok Ads?

The minimum recommended budget for TikTok Ads is 500 USD. You have the choice between a Daily Budget or a budget for the total duration of the campaign. The Minimum Daily Budget Must Exceed 50 USD For campaigns and 20 USD for ad groups.

The costs vary between 0.10 and 2 USD By click (CPC) and between 10 and 150 USD for 1,000 impressions (CPM). These variations depend on the auction strategy, geographic location, and targeted industry.

What is the TikTok Ads offer?

The TikTok Ads offer offers several interesting promotions for New advertisers. You Can Get Up To 1,000 USD In advertising credits according to your expenses.

Here are the details:

• Spend $50, Get $100: Spend $50 on your first campaign and get $100 in ad credits.
• Spend $250, Get $500: Spend $250 and get $500 in credits. Spend $500 and get $1000, or spend $1000 to get $2000 in credits.
• 30% Cash Back: Up to 30% reimbursement on the first 30 days of ad spend, up to a maximum of $150.
• TikTok AMEX coupon: For new advertisers in the U.S., spend $50 and receive $100 advertising credit through the TikTok AMEX Coupon Program.

How do I access TikTok Ads?

To get access to TikTok Ads, start with Create a TikTok Business Center account By Visiting business.tiktok.com. Sign in with your existing TikTok account and allow access to TikTok Business.

Once Connected, Navigate to the Left Panel, Select “Advertiser Accounts” and add a new ad account.

To give access to other users, click “Members”, then on “Invite Member”, and enter the email address of the person you want to invite. Choose the appropriate level of access and confirm the invitation.