TikTok: trends to follow in 2025

In 2025, TikTok continues to redefine the social media landscape with innovative and engaging trends. In this article, we explore the key trends that will shape the TikTok experience in 2024, drawing on reports from TikTok for 2025.

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Curiosity at the heart of the TikTok experience

TikTok users are constantly looking for new discoveries. This year, the platform is focusing on satisfying this curiosity with ever more diverse and surprising content. Brands can take advantage of this trend by creating content that sparks curiosity and encourages exploration.

Reinventing storytelling

TikTok is changing the way stories are told. In 2025, expect to see non-linear narratives, multiple story arcs, and co-created content that defies convention. Brands should consider adopting these new forms of storytelling to engage their audience more deeply.

Building trust with the community

Trust is a key element on TikTok. Brands that succeed in establishing a relationship of trust with their audience benefit from increased loyalty. In 2025, the focus will be on authenticity and transparency to reinforce this trust.

Creative Bravery: a new era of creativity

TikTok encourages brands to be “Creative Bravery” —that is, to dare to be different, authentic, and innovative. This bold creative approach is essential to stand out and create stronger relationships with the community.

To access the full report, go to hither.