TOP video formats that are a hit during the holidays!

Choosing the right one TikTok agency to boost its visibility and maximize its commitment can be a real challenge for brands! Utopia helps you succeed on TikTok.

Why is social media driving our gift lists?

Christmas is the perfect excuse to spend (even more) time scrolling on TikTok and Instagram. Are you looking for a gift idea? No need to walk in the cold streets, social networks do the work for you. A swipe here, a hashtag there (#ChristmasGiftIdeas, #TikTokMadeMeBuyIt), and that's it: you're in front of The Perfect candle for your Aunt Simone or for a kitschy sweater that will make everyone laugh at the family dinner.

But behind this digital magic, there is a well-oiled mechanism. Networks don't just entertain; they influence. According to a recent study, 72% of TikTok users say they discovered a product through a video. But beware, we are not just talking about a pretty number: as a rule, this influence turns into an impulse purchase.

Whoever has never ordered a gadget or a beauty box after watching a really cool “unboxing” video throw the first stone at us? We see you 👀

During the holidays, this dynamic explodes. Creators are transformed into living showcases: original gift ideas, DIY tutorials for wrapping like a pro, and even humorous videos that make the hunt for gifts... (almost) fun. In less than a second, a well-thought-out video can trigger an avalanche of clicks and therefore purchases, simply because it meets a need: That of returning Christmas pristine.

Performing on TikTok at Christmas: Free Complete Guide

Define the purpose of your videos to find the format that adds a bit of magic.

If you publish without a clear objective, it lacks the impact of brilliance: a bit like a fir tree without light. During the holidays, your videos should do more than attract likes. They need to touch, inspire, and yes, sell (without appearing to be).

Entertain: because at Christmas everyone needs to laugh

Who has never found themselves sharing a hilarious video of a cat dressed up as Santa Claus? Humor, lighthearted content, is a great way to make an impression. Why? Because it humanizes your brand.

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💡 Our advice: Make your audience smile.

Performing on TikTok at Christmas: Free Complete Guide

Educate: give them ideas they didn't have

Holidays are often synonymous with a headache: “What am I going to give my sister?” “How do I decorate the table to impress my father-in-law?” Your content may be THE answer they were looking for. DIY tutorials for wrapping gifts like a pro (with your products, it's better!) , aperitif recipes based on your ingredients, or even a list highlighting your best sellers with a format like “gifts under €20”.

Each video must respond to a concrete problem. If your content is useful, you position yourself as a valuable resource.

💡 Our advice: Be creative.

Performing on TikTok at Christmas: Free Complete Guide

Engage: create a conversation, not just a video

Ask yourself a question: what can I do to make my audience reaction/participate?

In today's society, consumers no longer want to be mere spectators; they want to participate! And that's good, because at Christmas, everyone loves to play the game. Competitions and challenges are perfect for that. For example: get your community exposed with your products with a prize to win for the most successful video! These videos shot by your customers (the famous UGC) become incredible showcases for your brand: they are true, they resonate. As a bonus, you reach other audiences thanks to their network.

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💡 Our advice: Respond to comments and highlight the best participations.
Ps: you can invite the public to participate more with surveys 

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Performing on TikTok at Christmas: Free Complete Guide

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Inspire: Tell a story that touches the heart

Christmas is when everyone is looking for a little more than gifts. We want emotions, memories, something that touches us. And that's exactly what your brand can offer.

Are you still hesitant to reveal what's behind the scenes of your team? Share the moments when everyone decorates the desk, a bit clumsily but with a lot of heart. Reflect on a touching story about the beginnings of your business. Any other ideas? Highlight an association and set up a donation system for each order.

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💡 Our advice: it's not important that everything is perfect. What matters is that it be true.

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Performing on TikTok at Christmas: Free Complete Guide

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Our idea box for memorable (and impactful) videos 🎥🎄

The end of the year is an opportunity to unleash your creativity. But if you are completely honest, creating original videos that captivate and leave an impression is not easy every day! So here is an idea box to inspire you to sell in the run-up to Christmas:

1. The advent calendar in videos

Who said that the advent calendar had to be made of chocolate? Every day, post a video: a tip, a gift idea, a mini-tutorial. It's perfect for creating a daily appointment with your audience. Bonus? You keep your brand in their hearts (and their algorithm) throughout the holidays.

2. The Christmas sweater... but a fun version!

It is said loud and clear: “everyone loves a good ugly Christmas sweater”.

Why not make it a challenge? Invite your audience to show off their “most improbable Christmas outfit”, or do an internal parade with your colleagues. It's cool, engaging, and it humanizes your brand instantly.

3. The gift guide

Simplify the life of your customers by offering them gift ideas according to their needs. “5 gifts under €20 to impress your sister-in-law”, “The essentials for a Christmas Chill“...

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Performing on TikTok at Christmas: Free Complete Guide

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4. Unboxing under the tree

A video dedicated to your flagship products. Demo your products to inspire users. (for example, “How to transform your Christmas table with our collection”). Add a dash of storytelling to make it all the more engaging.

5. The FAQ moment, but festive

Organize an FAQ session in a lightweight and interactive format. Answer common questions: “How do I choose the right product?” , “How long does it take to be delivered before Christmas?”. You show that you are there for them, even during the holiday season.

6. Humor, always

We are also here to relax! Parody a typical Christmas situation, replay a cult scene with your products, or bet on short and absurd videos with a single objective in mind: to make you smile.

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Performing on TikTok at Christmas: Free Complete Guide

💬 The editor's mantra: “a user who laughs is a user who shares.”

A video is never just a Christmas video

These ideas aren't just videos. It's an opportunity to create a connection. To be the brand that really understands what the holidays mean: emotions, memorable moments, a bit of magic in the midst of chaos.

A good video isn't just beautiful to watch, it's useful, inspiring, or it makes you smile at the right moment. It's that “oh, but yeah!” that turns an ordinary scroll into a connection. So, dare to tell stories, surprise, involve. At Christmas, what matters is not what you show, but how you make you feel.

Performing on TikTok at Christmas: Free Complete Guide