TOP best practices for encouraging UGC content on TikTok

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On TikTok, user-generated content (UGC) has become a force to be reckoned with. Brands that know how to take advantage of this dynamic can see their engagement explode and their reputation soar. Indeed, 92% of consumers trust UGC more than traditional advertising. This form of authentic and spontaneous content creates a stronger bond between brands and their audience, transforming simple viewers into passionate ambassadors. But how do you maximize the impact of UGC on TikTok? That's what we're going to explore together.

Why is UGC so powerful?

UGC goes far beyond a simple trend, it is a structural change in the brand-consumer relationship. By giving users a voice, brands are accessing a more transparent and engaging form of communication. The result: 84% of consumers feel inspired enough to buy a product after seeing a review or recommendation (whether from a friend or a content creator). Brands that rely on UGC see their credibility and proximity to customers strengthened, resulting in 29% higher engagement than other types of publications.

UGC is not only an opportunity; it is a strategic imperative.

Best practices for encouraging UGC on TikTok

To develop an effective UGC (user-generated content) strategy on TikTok, it's essential to combine creativity, community interaction, and rewards. Here is a detailed guide to help you develop a solid and effective UGC strategy.

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1. Offer an experience that makes you want to be shared

We're not going to lie to each other, if your product or service is nothing exceptional, no one is going to bother talking about it. The aim here is to create an experience that is so cool that people feel compelled to share it. Every interaction, whether online or in-store, should leave a positive impression. When your product or service pleasantly surprises, your customers are naturally motivated to share that experience on TikTok.

Think of Apple. Simply unpacking an iPhone has become a ritual that people share online. Make every interaction with your brand an “Instagrammable” moment.

2. Reward those who share

Users who create content for you don't just create it for the likes, they want to feel special. Reward them, Show them your gratitude! Rewards can take many forms: exclusive discounts, gifts, or even by simply sharing their content on your own account. Show them that they matter to you and that they are more than just consumers. This valorization not only pushes current creators to continue, but can also encourage new users to participate.

3. launch challenges and/or contests

Challenges are in TikTok's DNA. Start a fun and easy challenge that fits your brand. Remember that the best challenges are those that are easy to understand and quick to complete, but leave room for creativity.

4. Make it easy to share

If it's complicated, people won't do it. Use specific UGC hashtags that are clear, give simple instructions, and make it easy to share content. The easier it is, the more likely people are to participate.

Tip: create a memorable hashtag and encourage your users to use it. Add sharing buttons to your site so users can share their content in one click.

5. Highlight generated content

What is the best way to encourage UGC? Show that you value it! Share the best contributions on your social networks, integrate them into your marketing campaigns, or highlight them on your website. It shows that you are a brand that listens to its community.

Winning strategy: Regularly publish a “best of” UGC content from your community. This not only values creators but encourages others to participate to be in the spotlight next time.

In summary: To boost UGC, your customers need to feel inspired, valued, and above all, everything must be simple and fun. These practices don't just generate content; they create a loyal and engaged community around your brand. Be daring, be authentic, and above all, make it fun!

The types of UGC you can harvest

When we talk about UGC, there are several forms that this can take on TikTok:

• Customer stories : Nothing beats a genuine recommendation. When a user films their experience with your product, it's gold in terms of credibility. It's like word-of-mouth, but on a grand scale.
• Tutorial and demos : Your products are not just used, they are staged! Users are showing how awesome they are by integrating them into their daily lives in inventive ways.
• Creative content : Original videos, like parodies or remixes, that integrate your product in a fun and unexpected way.
• Challenges and challenges : Users participate in your challenges by creating their own version of the trend you have launched.
• Reviews and criticisms : Users share their feedback on your product, whether positive or constructive. It shows your community that you are open to criticism and that you value the opinions of your customers.

example : An honest review from a user about the pros and cons of your product, followed by a proactive response from your brand. This is exactly what can build trust and show that you are committed to continuously improving your offering. It's what users expect from you.

By mixing these different types of UGC, you're not just filling up your TikTok feed — you're turning your users into real ambassadors. It's like co-creating your brand with them, while making marketing more human and interactive.

How do you measure the impact of UGC on TikTok?

To know if your UGC campaign on TikTok is effective, you need to track certain metrics and understand what they mean for your brand. Here's how to do it:

Key indicators to track

Engagement (Likes, Comments, Shares) : Engagement shows how well your content resonates with your audience. The higher these numbers, the more successful your UGC campaign is.

Number of views : This number indicates the reach of your content. A high number of views means that your message is reaching a large audience.

Use of the hashtag : Track how many times your campaign hashtag is used. This gives you an idea of user involvement.

Return on investment (ROI)

Conversions : How many people take action after seeing the UGC (purchases, registrations)? It is a direct indicator of the effectiveness of your campaign.

Cost per commitment (CPE) : Divide the total cost of the campaign by the total number of interactions. The lower the cost per engagement, the more profitable your campaign is.

Continuous optimization

Analysis of trends and results : Use these metrics to see what's working and what can be improved. For example, if a certain type of content or format is generating more engagement, focus on it in future campaigns.

By carefully measuring these metrics, you can not only assess the success of your UGC campaigns, but also refine and optimize your strategies for even better results on TikTok. It is an approach that requires regular monitoring and the ability to adapt, but it is well worth it to maximize the impact of your brand.

Conclusion

Adopting a well-thought-out UGC strategy on TikTok means giving your community a voice and turning it into a driver of your success. By applying these best practices, you turn your users into ambassadors and maximize the impact of your presence on the platform.

Do you want to go even further? Discover our article on The 5 mistakes to avoid with UGC on TikTok. An essential read to avoid common pitfalls and make your content shine with authenticity!