work
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Brand content
On construit des concepts qui arrêtent le scroll et laissent une trace : la vôtre.
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Campagne ads
On orchestre des campagnes full-funnel qui font monter l’intention, puis la transforment en action.
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Stratégie social media
On mêle stratégie et audace pour créer des prises de parole qui résonnent, se diffusent et deviennent inoubliables.
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Campagne d'influence
On pense des campagnes pour gagner l’attention, mériter la confiance, et générer du résultat.
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Center Parcs
Center Parcs conquers TikTok: a viral strategy to appeal to millennials and Generation Z
Center Parcs, known for its green vacation villages and family activities, aimed to expand its online audience by specifically targeting millennials and Generation Z. The brand wanted to increase its visibility on TikTok, the platform of choice for these age groups, to promote its unique offer of relaxation and adventure.
To meet this ambitious objective, we have put in place a robust strategy to produce viral content:
- Development of a targeted content strategy : Identifying themes and topics that may resonate with young adults, such as adventure, relaxation, and sustainability.
- Creation of innovative scripts : Development of scripts that highlight the unique experiences offered by Center Parcs, while integrating trendy and viral elements adapted to TikTok.
- High quality content production : Shooting and editing captivating videos that illustrate the beauty and diversity of activities available at Center Parcs.
RENDEZ-VOUs
DANS L'utopia
DANS L'utopia
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