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Emma
How did Emma Sleep make TikTok influence one of her new favorite acquisition channels?
Renowned for its high-quality sleep products and its commitment to quality sleep, Emma Sleep faced the challenge of launching on a new platform: TikTok. The brand aimed to expand its audience of buyers and to succeed in converting users through the engagement of influencers, while promoting its brand image and the visibility of its products.
What we did: The Utopia agency initiated a multi-faceted TikTok strategy, starting with a creative influence campaign introducing diverse concepts, adapted to the platform, with value-added content and meticulously crafted calls to action.
This first campaign laid the groundwork for six subsequent campaigns, each built on the learnings of its predecessors, and was supported by a consistent advertising strategy to maximize reach and engagement.
DANS L'utopia
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