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Hawaya
Hawaya is revealed on TikTok: How did a new dating app for Muslims develop in France?
Introducing a new dating application into the French landscape is a challenge in itself, especially when this app is aimed at a specific niche. Discover how Hawaya was able to make a place for itself in the hearts of French users on TikTok, thanks to a targeted and effective influence strategy.
The objective was clear: to increase the reputation of Hawaya, the dating application for the Muslim community, on TikTok in France. The challenge lay in choosing the right content creators to reach the target audience in an authentic and relevant way.
Our strategy has focused on carefully choosing content creators. We invested 80% of our efforts in researching and negotiating with TikTok influencers not for their size, but for their ability to resonate with our message and target audience.
The aim was to find creators who, through their authenticity and commitment, could convey Hawaya's values and attract the attention of the Muslim community in France with a caring message.
DANS L'utopia
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