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Unbottled
How Unbottled Conquered TikTok: Turning a Challenge into a Growth Opportunity
When Sarah Pouchet (CEO at Unbottled) contacted us, the Unbottled account couldn't take off on TikTok. Unlike Instagram, where the brand was able to develop an effective content strategy and an engaged community.
On TikTok, the account only had around 400 followers.
Our mission was therefore to generate results on TikTok in order to gather an audience on the platform and prepare for it to become a new acquisition channel, organic as well as paid.
Humanize the brand. This is the challenge of our TikTok agency on this mission.
We thus carried out a sourcing work to find the creator who would represent Unbottled on all TikTok vertical content.
Once we found the rare pearl, we developed formats and scripts linked to Unbottled's internal strategy, while remaining consistent with the themes addressed by the creator beforehand.
By taking care of the entire process: from the search for the creator to distribution through production, we ensure that we have the expected results at the genesis of our ideas.
DANS L'utopia
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