work
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Brand content
On construit des concepts qui arrêtent le scroll et laissent une trace : la vôtre.
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Campagne ads
On orchestre des campagnes full-funnel qui font monter l’intention, puis la transforment en action.
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Stratégie social media
On mêle stratégie et audace pour créer des prises de parole qui résonnent, se diffusent et deviennent inoubliables.
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Campagne d'influence
On pense des campagnes pour gagner l’attention, mériter la confiance, et générer du résultat.
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Midas
How did Midas use TikTok to develop their employer brand and hires?
Midas, a pioneer in fast car maintenance and repair, aimed to accelerate its digital transition by marking its presence on TikTok. The objective was to increase the visibility of the brand among a younger audience and to attract new talent to strengthen their team, highlighting the importance of adapting and modernizing their recruitment and communication strategy.
What we did: Utopia developed a multi-faceted strategy for Midas on TikTok, focused on:
- Creating authentic and engaging content : Production of engaging videos that illustrate Midas's automotive expertise, while being fun and instructive.
- Education and entertainment : Combining practical car care tips with the latest TikTok trends for content that is both informative and entertaining.
- Innovative recruitment : Implementation of creative recruitment strategies, exploiting the platform to present Midas corporate culture and attract new talent.
- Using TikTok trends : Agile adaptation to popular hashtags and challenges to maximize exposure and engagement
RENDEZ-VOUs
DANS L'utopia
DANS L'utopia
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