work
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Brand content
On construit des concepts qui arrêtent le scroll et laissent une trace : la vôtre.
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Campagne ads
On orchestre des campagnes full-funnel qui font monter l’intention, puis la transforment en action.
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Stratégie social media
On mêle stratégie et audace pour créer des prises de parole qui résonnent, se diffusent et deviennent inoubliables.
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Campagne d'influence
On pense des campagnes pour gagner l’attention, mériter la confiance, et générer du résultat.
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Heetch
How do you successfully run an effective influence campaign for Heetch?
Heetch, a VTC application, called on the Utopia agency for a notoriety campaign on social networks, mainly on TikTok and Instagram, aimed at increasing its visibility among a young and connected audience. This campaign relied exclusively on content creators without the use of paid ads or promotional codes, with the main objective of improving brand awareness.
To meet Heetch's needs, Utopia implemented an organic content strategy by collaborating with 30 creators, divided into micro, macro and KOL influencers, in order to maximize the impact of the campaign on various audience segments. The campaign was segmented between TikTok and Instagram to reach a large audience while optimizing the formats and messages adapted to each platform.
RENDEZ-VOUs
DANS L'utopia
DANS L'utopia
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