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FoodMarket
FoodMarket: How an agri-food player conquered TikTok in two weeks
How to transform an agri-food chain into a key player on TikTok? FoodMarket, known for its unbeatable prices, took up the challenge with the Utopia agency. In the space of two weeks, the account went from 9 subscribers to 17.4K thanks to a content strategy combining humor, tips and a powerful tone that speaks to younger generations. Discover how we were able to captivate the audience with a perfectly balanced TikTok recipe.
• Creation of impacting content: A strategy based on short formats alternating between games, trends, product focus and presentation of good deals. The objective: to captivate and engage a sensitive audience at attractive prices.
• Seamless collaboration with the customer: Thanks to the total freedom offered by FoodMarket, we adopted a sarcastic, fun and authentic tone that resonates perfectly with the TikTok language.
• Community Involvement: The team of community managers developed a communication strategy based on powerful responses in comments, promoting interaction and strengthening the brand image.
• Positioning: In a competitive market (especially in the face of H Market and EM Market), FoodMarket has been able to differentiate itself through an authentic and relatable approach.
DANS L'utopia
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