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Henri Selmer
Henri Selmer conquers the new TikTok generation
Henri Selmer, synonymous with excellence in the world of high-end saxophones and clarinets, had a daring challenge: to rejuvenate his brand image to appeal to the new generation. Their ambition? Democratising the art of saxophone among young people while maintaining their high-end positioning. To do this, Selmer chose TikTok, the flagship platform for young creators, and called on the expertise of the Utopia agency. Together, we have designed a unique strategy combining pedagogy, authenticity and fun, in collaboration with passionate and talented creators.
To meet this challenge, the Utopia agency has developed a tailor-made TikTok strategy:
• Creation of diversified content: 8 monthly videos integrating pedagogy, practical advice, trends and captivating musical moments, to address different audiences (beginners, enthusiasts, curious).
• Authentic and engaging approach: A modern and accessible tone to reflect Selmer's values while respecting the codes of the younger generation.
• Collaboration with recognized creators: Highlighting Selmer know-how through inspiring ambassadors, able to transmit their passion and attract the attention of young people.
• Impactful calls to action: Encourage viewers to learn the saxophone or to interact with the brand through musical challenges and engaging content.
DANS L'utopia
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