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Lakoa Mutuelle
Lakoa on TikTok: How a mutual for animals went viral on TikTok
Lakoa's objective was simple: a young insurance company for dogs and cats, she needed to make herself known in order to generate traffic to her website, and thus be able to acquire customers.
Not having a TikTok account, our agency took care of creating it and helping the company to embark on the TikTok adventure from A to Z.
Our challenge: to present their insurance services in a creative and engaging way on the platform.
Spoiler: mission successful!
Lakoa being a very young company, and not yet having a presence on TikTok, we had the freedom to create a real identity for it, and to test a lot of content in order to observe which ones worked best.
The aim was not to follow trends blindly, but to create content with high value, so that the target wanted to subscribe, and thus gain their trust and generate leads to the website.
So, during the first phase, we tested different categories of video content, with various themes, then we analyzed which ones performed the most. During the second phase of our strategy, we simply amplified the content that had proven to be the most efficient.
DANS L'utopia
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