8 tips to break through on TikTok in 2024

Embark on the TikTok 2024 adventure in style! With more of a billion users to seduce, your brand has everything to gain by refining its strategy on this vibrant platform. Whether you are a startup looking for visibility or an established company eager to innovate, These 8 key tips will guide you to success. From optimizing your profile to genuinely engaging with your audience, each step is an opportunity to shine.

Get ready to increase your visibility on TikTok, captivate your community, and turn every interaction into a spark of growth. Let's TikTok!

Tip 1: Set your goals on TikTok

In the TikTok universe, each video is a window open to a world of opportunities! Before you start, it is essential to grasp the beating heart of this platform: its Mysterious algorithm. Although complex and constantly evolving, there are some key principles that can amplify your visibility. The algorithm promotes authentic engagement, valuing the time spent on a video, re-viewings, interactions such as shares and comments, and the completion of videos. These elements are crucial for propelling your content into the “For You” tab, offering extensive personalization that makes TikTok a global stage for brands of all sizes.

sources: HEC

With these insights in your pocket, set clear and strategic goals. Whether for boost brand awareness, engage your community, or introduce a revolutionary product, each video should be a brick that builds your empire on TikTok.

By having clear goals, you can better measure your success and adjust your strategy for a presence on TikTok that is as impactful as it is authentic.

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If you want to get the best start, here is The guide to starting TikTok in 2024.

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Tip 2: Know your audience

Success on TikTok starts with a deep understanding of your target audience. Knowing who your potential viewers are, what they like, and how they interact on the platform is critical to creating authentic content that resonates on TikTok. Use TikTok's audience analysis tools to get valuable demographic and behavioral data. Listen to your community: feedback and interactions are a goldmine of insights. Finally, observe TikTok trends for 2024 and popular content among your target audience to refine your content strategy on TikTok. It is by knowing your viewers intimately that you can captivate and engage.

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We explain everything about how to analyze your performance on TikTok, on this guidebook.

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Tip 3: Create Impactful Content

Creating compelling content on TikTok requires a combination of creativity, strategy, and a deep understanding of what makes your audience tick. Here's how you can develop original, engaging content that resonates with your audience.

1. Choosing the right format

The formats on TikTok vary widely, from practical and educational tutorials to purely entertaining videos, to inspiring content that evokes emotion or reflection. Choosing the right format is crucial : it should match both your brand goals and the preferences of your audience. Tutorials can build your expertise, entertainment can increase your appeal, and inspirational content can strengthen the emotional connection with your audience.

2. Create attention-grabbing videos

In the fast-paced world of TikTok, capturing attention from the first few seconds is essential. “Watch time” plays a major role in TikTok's algorithms in 2024, influencing the visibility of your content. To maximize watch time, start your videos with a powerful “hook”: an intriguing question, a bold statement, or a surprising visualization. These hooks should immediately make you want to see what's next, thus encouraging the user to stay until the end.

Here are some examples of powerful hooks:

“What you don't know about [...] could change everything...”

“I tested [...] during [...], here's what really happened...”

The secret everyone should know about [...] is...”

The impact of watchtime on the algorithm means that the longer a user stays on your video, the more likely the platform is to recommend it to other users. This creates a positive loop of visibility and engagement on TikTok.

3. Experiment and refine

The key to developing content that resonates is continuous experimentation. Experiment with different formats, hooks, and content styles to see what resonates the most with your audience. Use analytics provided by TikTok to adjust and refine your content strategy based on what's generating the most engagement and views.

By following these strategies, you will be able to create TikTok videos that are not only captivating and original but also perfectly aligned with the interests and behaviors of your audience, thus maximizing your impact on the platform.

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The guide to when to post on TikTok.

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Tip 4: Use hashtags and SEO strategically

Hashtags work like magnets that draw your content to interested users. TikTok SEO, it's the art of optimizing your videos so that they appear when users are looking for similar content.

To use hashtags effectively on TikTok, start by including hashtags that are popular and relevant to your content. Mix broad hashtags with hashtags that are specific to your niche. Also, use trending hashtags if that fits your video. Analyze performance to see which hashtags are effective on TikTok and work best, and adjust your strategy accordingly. This will increase the visibility of your videos with the right audiences on TikTok.

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sources: Social Pilot

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With a mind-blowing stat revealing that 80% of users discover new treasures (aka products or services) on TikTok, it is time to put these tools to use.

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Tip 5: Maximize engagement and collaborate

At the heart of the social network, engagement with your followers and collaborations between TikTok creators are the engine of your success. With a engagement rate on TikTok surpassing that of Instagram by 21% and that of Facebook by 80%, Interacting with your followers is not just beneficial, it's essential.

Responding to comments, launching challenges, or even sharing the creations of your fans can transform your TikTok space into a vibrant and engaged community. And when you're venturing into the world of collaborations, know that videos created with multiple hands generate twice as much engagement as solo videos.

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sources: CBC

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This creative synergy is not only rewarding, it is propelling, catapulting your growth to tripled rates compared to a solitary approach. Engage, collaborate, and watch your TikTok universe blossom!

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Don't miss the ultimate guide to building a converting community on TikTok.

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Tip 6: Follow trends and participate in challenges

Immerse yourself in the TikTok trends and challenges, it's a bit like taking the perfect wave: it requires timing, a bit of creativity and lots of fun! Actively participating in these movements can literally double your account growth.

So how do you hit the mark? Maintain your authenticity, add your personal touch to trends, and don't forget to add the right hashtags to your posts. It's your chance to shine, innovate, and build stronger relationships with your followers.

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By fully embracing these movements, you're not just going with the flow — you're becoming a beacon for your community.

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Tip 7: Analyze and adapt

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Diving into TikTok analytics is a bit like becoming the captain of your ship in a sea of content. These valuable tools show you where the wind is best for you and where to adjust the sails. By watching the videos that perform best, you discover the preferences of your audience and adjust your content for more resonance. You will have access to key data such as the number of likes, the weekly growth of your subscribers, or the average watch time of your videos, essential for fine-tuning your strategy.

For example, discovering using TikTok analysis tools that your humorous videos are more engaging than the tutorials can be a real eye-opener. If viewers drop out after a few seconds on the tutorials, but are stuck on the humor, why not sprinkle your explanations with light and fun touches? This could well be the magic recipe to boost the engagement of all your content.

sources: Buffer

It's an opportunity to refine your strategy in real time, keeping an eye on viewing trends, engagement rates, and more. Data is your compass, leading your brand to more engaging waters on TikTok.

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We explain to you precisely, How to create a viral video on TikTok in 2024.

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Tip 8: Be regular in your publications

To give your TikTok presence a boost, there's nothing like posting regularly. The key? Post often, ideally 1 to 4 times a day, to stay on the radar of the algorithm and your fans. But be careful, the “when” is as crucial as the “how much.” Observing your stats will reveal the magical moments when your videos have the most impact, often in the evening or early morning on weekends.

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sources: Sortlist

According to a study, the majority of users connect between 8 p.m. and midnight, making the 18-19 hour period the ideal time to publish. While this time slot is generally optimal, remember: these schedules are guidelines, not absolute rules. Each audience is unique, so adjust your strategy according to the specificities of your audience to find your perfect moment on TikTok. Adapting your publishing schedule to these key moments increases the chances of your videos being seen and liked, catapulting your content to the top of the For You Page.

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Don't miss out: The ULTIMATE guide, which gives you the keys to getting more views on TikTok.

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Conclusion

Remember, breaking into this platform in 2024 is above all a question of strategy, creativity, and commitment. Increasing your visibility on TikTok starts with meticulous optimization of your profile and continues with the creation of original content that captivates your audience from the first seconds.

Remember the critical importance of feedback and engaging with your audience to refine your approach. With these tips in your pocket, you are ready to boost your TikTok profile and build strong relationships with your community.