‍ How to create a viral video on TikTok in 2025

In the fast-paced world of social media, TikTok has quickly established itself as a must, breaking through age and cultural barriers to become a central platform for brands looking to leave their digital footprint. With an impressive growth of more than 75% of the number of users in 2023, TikTok has become the go-to playground for businesses looking to reach a larger, more engaged audience.

But here's the real question: How can a brand stand out in an ever growing ocean of content? The answer lies in the ability to create videos that are not only captivating but also viral. No need to be a dance expert or a born comedian, the key to success on TikTok lies in authenticity, creativity and a keen understanding of what makes your audience tick.

Achieving virality on TikTok is not an exact science, but rather a subtle art, combining creativity and strategy. While there is no magic formula, some proven methods can significantly increase your chances of success. If you want to launch a captivating campaign, broaden the reach of your brand, or forge a deeper connection with your audience, here you will find the keys to achieving your goals.

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image source: Adobe

I. What exactly is being viral on TikTok?

Virality on TikTok, this coveted phenomenon, represents much more than just a peak in audience. It's the art of spawning content that's so engaging and relatable that it transcends traditional barriers of engagement, inspiring users to not only watch, but to share, comment, and recreate. A viral video on TikTok is distinguished by its ability to spread quickly and widely, often organically, capturing the essence of what's trending, humorous, moving, or incredibly original.

Why is virality crucial for businesses?

In today's digital landscape, virality is not just a fleeting trophy, it's a valuable bargaining chip. For brands, it represents an unparalleled opportunity to gain visibility in front of a massive and diverse audience at a minimal cost. A successful viral campaign can not only increase brand awareness, but also boost engagement, boost conversions, and in some cases transform a business overnight. In other words, virality can be the lever that propels a brand from darkness to fame.

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Here is the A guide to understanding how to use TikTok for marketing.

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II. The 10 steps to follow to create a viral video on TikTok in 2025

Step 1: Know Your Audience

Before you even think about filming, it's crucial to know who you're talking to. TikTok is a mosaic of communities with varied interests, so identifying your specific niche is key to capturing attention.

Identifying your target audience on TikTok

Your first mission is to clearly define your target audience. On TikTok, users come from all walks of life and are not restricted to a specific age group. Is your brand aimed at eco-responsible fashion enthusiasts, technology aficionados, or perhaps foodies who love culinary discoveries? Figure out the demographics, interests, and habits of your ideal audience. This will guide your content marketing strategy on TikTok and make your messages more resonant.

Understand the interests and behaviors of your audience

Now, let's go beyond demographics. What makes your audience tick? What types of content do they save for later? Use TikTok audience analytics to find trends: what hashtags are they following? What types of music or videos generate the most engagement on their part?

For example, if you discover that your audience loves DIY tutorials, consider creating content that turns complex tips into simple, fun tips. Or if you notice an affinity for personal development topics, why not share motivating thoughts or challenges?

The key is to remain authentic and loyal to your brand while being in harmony with the interests of your followers. After all, on TikTok, sincerity and originality are your best allies in creating genuine connections and videos that really have the potential to go viral.

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We explain everything about how to analyze your performance on TikTok, on this guidebook.

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Step 2: Synchronize brand identity and TikTok trends

Congratulations! Now that you know who to talk to, it's time to highlight what you're going to say.

Looking for content ideas that align with the TikTok brand and trends

For your brand to shine on TikTok, you need to find the perfect balance between what defines who you are and what's trending on the platform. Start with creative exploration: what are the hot topics, what sounds make the crowds dance, what jokes make people smile? The aim here is not to clone but to adapt. How can your product become the hero of a trend? Maybe by turning a viral dance into a story about your product, or by using a meme to get your brand message across.

To refine your TikTok strategy in 2025, use TikTok's Creator Tools, a valuable tool that helps you stay on top of current trends, ensuring that your content resonates with current audiences.

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But be careful, being trendy is not enough. Each piece of content should provide value to your audience. Inform, entertain, inspire. If your universe is beauty, think mesmerizing tutorials or honest reviews. If fitness is your field, why not share motivating mini-sessions or wellness tips?

Step 3: Mastering the art of editing

Create a captivating TikTok video by honing your editing skills. Use sharp transitions, engaging visual effects, and sync it all with the music to capture and maintain attention. Dynamic and rhythmic editing can turn ordinary content into a viral phenomenon. It is in this visual harmony that your message stands out. Use quick cuts to maintain energy, slow motion for highlights, and remember to sync your visuals to the music for more impact.

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sources: BDM

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If you want to know everything about how to create and edit a TikTok video, here is guidebook.

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Step 4: Tell a compelling story

Engage your audience with effective storytelling techniques from the very first seconds by introducing a captivating 'hook' that immediately attracts the interest and keeps the viewers' attention. Then organize your video with a start, middle, and end to create a cohesive story. Users want not only to be entertained but also to be moved or inspired. Whether your story is funny, moving, or informative, good storytelling, starting with an engaging hook, will captivate viewers and make your video memorable.

Step 5: Add text and take care of subtitles

Amplify the impact of your video by adding relevant text and subtitles. Text and subtitles are not just addons, they are essential to making your video accessible and understandable for everyone. They can reinforce your message, guide your audience through the story, and even make up for muted audio (because many watch videos without sound). And as a bonus, good subtitling can improve referencing (SEO) of your video in The TikTok algorithm, thus increasing its visibility.

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image source: The creators' point of reference

Step 6: Include a call to action (CTA)

End your video with a clear call to action (CTA). Encourage viewers to engage with your content, whether it's to follow your account, share the video, or visit your website. An effective CTA guides them on what to do next. It is a crucial step in turning interest into action and fostering virality. Be direct but encouraging, and clearly show the value they will get from the action you offer them.

Step 7: Collaborations with influencers and challenges on TikTok

Boost your visibility by participating in TikTok challenges and collaborating with other creators. Find collaborators whose audiences resonate with yours, opening the door to an exchange of value and visibility. These strategies increase your engagement on TikTok and put your content at the heart of current trends, increasing your chances of going viral. It's a golden opportunity to be seen and to interact with a larger community.

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Do you want to know more about The influencers to follow in 2025 in France, it's here.

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Step 8: Optimize the time and frequency of your publications

Publish your videos when your audience is most active to maximize reach. Consistency is your ally; it maintains interest and builds expectations around your brand. Find the right balance to keep your followers engaged without overwhelming them. Define a publishing rhythm that suits you and, above all, stick to it. A well-thought-out calendar is a calendar that converts.

The best times to post on TikTok according to a study by Hootsuite.

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sources: Hootsuite

Step 9: Cultivate engagement and community

Don't limit yourself to your own videos; push engagement further by joining the conversation beyond your space; interact with other users' content, actively respond to comments, ask engaging questions, and inspire your followers to take action. This is how you transform passive viewers into an active and engaged community.

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Don't miss the ultimate guide to building a converting community on TikTok.

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Step 10: TikTok Performance Monitoring and Adaptation: Keys to Evolution

Use TikTok Analytics to track the engagement, reach, and other key metrics of your videos. Analysis is not just a final step, it's an ongoing process. Track your performance, identify what resonates with your audience, and adjust accordingly to stay relevant and improve your chances of creating viral videos.

III. Viral success stories and lessons to be learned

Here's a look at viral videos from brands that have caused a stir on TikTok and the valuable lessons they provide:

Duolingo

The famous mascot Duo has taken TikTok by storm with a series of videos that are both fun and educational, making language learning fun and engaging.

Results? A wave of virality with more than 100 million views and a significant increase in registrations on the application.

Lesson to be learned: The combination of humor and educational content forms a viral mix that is dynamic, capturing attention and encouraging sharing.

netflix

By perfectly matching viral trends on TikTok, Netflix has brilliantly highlighted its series and movies, by integrating them into the daily lives of users of the platform.

Results? An amplified reputation for its productions and a notable peak in new subscriptions.

Lesson to be learned: Adopting and integrating TikTok codes and trends can create authentic resonance with the audience, leading to greater attention and engagement with your content.

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Evian

With its #DanceForWater challenge, Evian encouraged users to dance while holding a bottle of their water, combining fun with a brand message.

Results? A splash on TikTok with over 100 million views and a boost to the positive brand image.

Lesson to be learned: Creating an engaging challenge on Tiktok and in line with brand values can cause a wave of interactions and increase brand visibility and affinity.

Chipotle

By capturing humor through a video of an employee singing passionately about their products, Chipotle not only entertained but also intrigued.

Results? Over 20 million views and a significant increase in restaurant visits.

Lesson to be learned: Authentic, fun content that reflects a passion for your product can turn viewers into customers and brand ambassadors.

Lego

Through stop-motion videos, Lego not only showed the extent of creativity possible with its products, but also captivated a large audience.

Results? Over 50 million views and increased sales of Lego products.

Lesson to be learned: Presenting your products in a unique and creative way can not only entertain but also inspire the use of your products, leading to greater virality and business results.

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These case studies illustrate that, to break through on TikTok, you have to combine creativity, authenticity and commitment. Be inspired by these successes, and who knows, your brand may just be the next to become a viral phenomenon on this constantly evolving platform.

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If you want to know everything about the TikTok trends to follow, it's on this guidebook.

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Conclusion

Create a Viral video on TikTok in 2025 isn't an easy task, but it's a rewarding journey that can propel your brand into a new stratosphere of recognition and engagement. By following the steps described in this article, from in-depth knowledge of your audience to content optimization on TikTok, you increase your chances of success on this dynamic and constantly evolving platform.

Remember that the key to success is authenticity, creativity, and commitment. By staying true to your brand while adapting to your audience's trends and preferences, you're creating content that resonates and has the potential to go viral. But beyond views and likes, what matters most is the real connection you build with your audience. A viral video can be the start of a conversation, a relationship, and ultimately, a loyal community around your brand.