Influencers and the Paris 2024 Olympic Games

Introduction: Influencer marketing during the 2024 Olympics

Influencer marketing explodes during major sporting events, and the Paris 2024 Olympic Games promise to be a golden opportunity for brands. Imagine, 83% of French people are ready to follow influencers during the Olympics. No wonder brands are rushing: they could generate up to one billion euros thanks to this phenomenon!

Requests for Olympic-related influencer marketing campaigns have already increased by 70% in recent months. Influencers, through their ability to engage and mobilize online communities, play an essential role in promoting this global event. Key trends for 2024 include authenticity, engagement, diversity, and content quality. Micro-influencers, with their proximity to the public, are particularly effective.

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Source: France Bleu 

So how can brands take advantage of this trend and maximize their impact during the Paris 2024 Olympics? In this article, discover effective brand strategies to collaborate with influencers for Paris 2024, the top influencers to follow, and the best practices for a successful influencer marketing campaign during this global event.

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I. The crucial role of influencers at the Paris 2024 Olympics

Influencers don't just post photos of their meals or their looks of the day. During the Paris 2024 Olympic Games, they play a major role in promoting the event and associated brands.

Impact of influencers on user behavior

Influencers can significantly increase visibility Olympic Games and partner brands. A study by FanTake found a 70% increase in requests for Olympic-related campaigns over the past six months. This shows the growing importance of influencers in marketing strategies.

Influencers create a direct and authentic connection with their audience, which results in a strong ability to influence buying decisions and strengthen fan engagement. For example, content shared by influencers often generates an engagement rate of 2.2% on average, much higher than the 0.5% of traditional ads. Clearly, influencer posts generate on average 4.4 times more engagement than traditional ads.

And that's not all: this influence also means a significant impact on purchasing decisions. 80% of French people say that the recommendations of influencers influence their purchasing decisions, and 74% of them have already purchased a product following the recommendation of an influencer. Indeed, influencer marketing has a conversion rate of 3 times higher than traditional marketing.

Engaging fans with influencers at the Olympics

Fan engagement is crucial. Influencers are experts at creating content that resonates with their audience, generating likes, shares, and comments en masse. This authentic and passionate commitment is what sets successful influencer campaigns apart.

Fans are more likely to engage with authentic and engaging content. During the Olympics, influencers will share exclusive moments, behind the scenes, and unique experiences, creating an even stronger bond with their followers. For Paris 2024, sports influencers, in particular, have the ability to bring the Olympics to life from within, offering their fans privileged access to the event.

A notable example is the use of platforms like Twitch, where streamers can broadcast live Olympic competitions, commented on by gaming personalities and athletes. During Beijing 2022, the first stream of the Olympics on Twitch generated 720,000 live views, showing the huge potential of these new content formats.

Brands that partner with these influencers not only benefit from their large audience, but also from the active engagement and loyalty of their fans. By collaborating with influencers, brands can not only increase their visibility but also create an emotional connection with their audience, which is key to building loyalty and encouraging purchases.

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Source: Internet people  

The Paris 2024 Olympic Games offer an exceptional platform for influencers, allowing them to play a key role in disseminating Olympic values and promoting partner brands. Their ability to engage and mobilize fans makes them key players in the Olympic marketing landscape.

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II. How to collaborate with an influencer for the Olympics

Collaborating with influencers during the Paris 2024 Olympic Games may seem complex, but by following this step-by-step guide, you can maximize the impact of your campaign and reach your marketing goals.

1. Identify relevant influencers

Define your goals

Start by clarifying what you want to achieve with your influencer campaign: increase visibility, engage your audience, or generate sales.

Use influencer research tools

Use specialized tools to identify influencers that are relevant to your brand. Look for those who have an engaged audience and values that align with your own.

Analyze audience demographics and interests

Look at the age, gender, location, and interests of the influencer audience to make sure they match your target audience.

Evaluate influencer engagement

To calculate an influencer's engagement rate, divide the total number of interactions (likes, comments, shares) by the number of followers, then multiply by 100 to get a percentage. For example, if an influencer has 10,000 followers and generates 300 interactions on a post, the engagement rate is (300/10,000) *100 = 3%.

Check the quality of the content

Ensure that the content produced by the influencer is consistent with your brand, creative, and of high quality in terms of production (photos, videos).

Analyzing past collaborations

Research past collaborations between influencers. The results of previous campaigns and the feedback from the public will give you an idea of how effective they are.

2. Establishing clear goals

Setting SMART goals

Objectives should be Specific, Measurable, Achievable, Realistic, and Time-bound. For example, you can aim to reach X people or generate Y interactions.

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Source: BDM

Define your key performance indicators (KPIs): (H4)

Identify KPIs such as reach, engagement (likes, comments, shares), traffic to your website, and conversions (sales or leads generated). You can then do an in-depth analysis of the performance of your influencers on sporting events for example.

Communicate your goals to influencers: (H4)

Make sure influencers understand your expectations and the expected results of the campaign. Good communication is essential for successful influencer collaborations at the Olympic Games.

3. Creating authentic and engaging content during the 2024 Olympics (H3)

Develop a creative campaign idea: (H4)

Think of key themes and messages for your campaign. What will make your campaign unique and memorable? Incorporate the spirit of the Olympics into your content ideas.

Collaborate with influencers: (H4)

Work closely with influencers to create content that resonates with their audience while promoting your brand. Let them express their own voice and personality.

Encouraging authenticity: (H4)

Avoid overly marketing scripts and messages. Influencers need to be able to express themselves freely and share authentic stories that captivate their audience.

Examples of content formats: (H4)

• Photos and videos from behind the scenes of the Olympics
• Interviews with athletes and influencers
• Contests and giveaways
• Interactive content (quizzes, polls)
• Live streaming

4. Performance monitoring and analysis (H3)

Use analysis tools: (H4)

Track the performance of your campaign in real time using analytics tools. Measure your KPIs and compare your results to your goals.

Analyzing feedback and interactions: (H4)

Review audience feedback to understand what is working well and what can be improved. Get valuable insights into the preferences and reactions of your audience.

Adjust your strategy: (H4)

Adapt your campaign based on the data collected. If some aspects of your strategy aren't working as expected, feel free to make changes to optimize results.

5. Maintaining long-term relationships (H3)

Keeping in touch: (H4)

Express your gratitude to influencers for their collaboration. Thank them publicly and privately, and consider future collaborations. Staying in touch strengthens relationships and opens the door to long-term projects.

Learning from past experiences: (H4)

Analyze what worked well and what can be improved for your next campaigns. Use these insights to refine your strategy and maximize the impact of your future collaborations.

By following these steps, you can maximize your chances of success by collaborating with influencers during the Paris 2024 Olympic Games. Influencer marketing is a valuable investment, and choosing the right partners and creating quality content are critical to achieving your goals.

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III. Our sports influencer ideas for the Paris 2024 Olympics

@TiboInShape & @JujuFitcats

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Tibo InShape, aka Thibaud Delapart, is a French fitness influencer on TikTok with over 11.6 million subscribers. Known for his dynamic sports and motivation videos, he also shares nutrition tips. Alongside his future wife, Juju Fitcats, another fitness influencer with 4.5 million followers on TikTok, they are an inspiring and energetic duo. Together, they encourage a healthy and active lifestyle, captivating a young and engaged audience with their humorous and motivating content. Tibo was also the bearer of the Olympic flame this year!

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@Théo Curin

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Théo Curin is a French disabled swimmer and TikTok influencer, known for his inspiring content on swimming and resilience. With several thousand subscribers, he shares his daily life as an athlete, his workouts and his personal challenges, captivating an engaged audience. Théo uses his platform to raise awareness about inclusion and motivate his followers to overcome obstacles. His positive energy and his exceptional career make him an iconic and inspiring figure on social networks, all the more so for the Olympic and Paralympic Games 2024.

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@Sissy Mua

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Sissy MUA, aka Sissy (Sissy Fitness), is a French fitness influencer who is very popular on TikTok. With millions of subscribers, she shares workout videos, nutrition tips, and sports challenges. Sissy is known for her positive energy and fitness programs that are accessible to everyone.

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@Rookicks

Rookicks, whose real name is Romain, is a French influencer specializing in basketball and sneakers on TikTok. With some 333 thousand subscribers, he shares videos of his on-field exploits, match analyses, and shoe reviews. Rookicks combines his passion for sports and urban culture, attracting a young and passionate audience.

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IV. Conclusion

The impact of influencers on sporting events, especially during the Paris 2024 Olympic Games, is undeniable. With their ability to create viral content and engage massive audiences, they play a crucial role in promoting this global event. By partnering with athletes and developing strategic brand partnerships, they are able to reach a diverse audience and generate considerable interest in the Olympics.

These collaborations not only make it possible to strengthen the visibility of brands, but also to promote sporting values and the Olympic spirit. Influencers, with their authenticity and creativity, succeed in producing engaging videos that stimulate fan engagement. This phenomenon is particularly visible on platforms like TikTok, where quality content and authentic interactions are rewarded with millions of views and shares.

In short, the promotion of sporting events by influencers is proving to be an extremely effective marketing strategy. The Paris 2024 Olympic Games will undoubtedly be marked by innovative campaigns and fruitful collaborations between brands and influencers, thus propelling influencer marketing to a new level.