Social Media Trends 2024:7 Key Strategies

They say that the future belongs to those who prepare for it. In the digital world, the future is already here, evolving at breakneck speed. Consumers are kings and their reign is being exercised with unprecedented power on social networks. The TikTok trend, just like those of Instagram, Facebook or Snapchat have revolutionized the way we interact, consume, and think.

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As we prepare to embrace 2024, let's dive together into the key strategies to adopt to stay in pole position in the age of “Consumer Power”

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TikTok: The New SEO Master

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In an age of digital change, TikTok is making a name for itself. In the past, Google dominated SEO. But a new generation, daring and connected, is changing the rules of the game. Where Generation Z is sailing, brands need to follow. Why? Because for a large part of 18-24 year olds, TikTok is not only a platform for create videos for entertainment - it's their search engine of choice.

This change of direction, crucial for 2024 to know, is all the more remarkable with the rise of hashtags. “Around 40% of young people looking for a place to eat don't go to Google or Google Maps: Generation Z Use TikTok or Instagram”, revealed Prabhakar Raghavan, vice president of Google, in July for TechCrunch. These tags, once used to categorize or add a humorous touch to a post, are now the beacons that guide Generation Z in the endless ocean of content. And TikTok has taken this opportunity: the introduction of a “Search” widget for iPhone and an advertising campaign dedicated to research are proof of this.

Beyond hashtags and search features, it's the irresistible appeal of the video format that's capturing attention. The growing popularity of short videos on platforms like TikTok, Instagram, and YouTube shows a marked consumer preference for this dynamic format, often at the expense of the longer text content offered by Google. This penchant for video, which is brief and engaging, is redesigning the digital content landscape, pushing brands to rethink their strategy to remain relevant.

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ChatGPT: The Number 1 Asset of the Community Manager in 2024

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Say hello to ChatGPT, the OpenAI prodigy who is already revolutionizing social media management. If the TikTok trend has changed the video world, ChatGPT is establishing itself as the indispensable ally of creators and marketers who want create videos innovative and captivating. A million users in five days? It's unheard of! From writing posts to hashtag suggestions, it offers a range of tools that are as diverse as they are innovative.

Imagine having endless inspiration for your posts, or assistance responding to countless Google reviews. The must? Her ability to create engaging captions for Instagram, while adding a touch of humor and engagement. And for Community Managers and content creators seeking to strengthen their social media strategy and develop their reputation, ChatGPT is proving to be a treasure in marketing strategy.

From brainstorming to writing, he pushes the boundaries of creativity and optimizes the management of social networks. As 2024 looms, capitalizing on ChatGPT means taking a step ahead in the digital age.

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UGC & Generation Z: The explosive cocktail of 2024!

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If the TikTok trend set the tone, UGC amplifies the melody! User Generated Content is not just a passing phenomenon; it is the beating heart of digital E - commerce strategy for 2024. The reason? Generation Z, digital natives, hungry for authentic and fresh content.

Here's why you can't ignore it:

• Maximum Credibility : According to statistics, 94% of Internet users are more likely to consume following a positive opinion published on social networks. UGC is the voice of your customers, more authentic than any advertising campaign for promote your image.
  
  
• Giant Impact, Minimal Cost : Imagine having access to a gold mine of TikTok content, Instagram or even YouTube without paying the full price. Think of Starbucks: a simple incentive transformed their mundane cups into works of art, shared and celebrated globally.
  
  
• Ultra-Powerful Commitment : A satisfied user is the best ambassador for a brand. And when he shares his experience, he not only generates a spontaneous and powerful marketing buzz, but he also contributes significantly to the consolidation of your brand's e-reputation.
  
  
• The TikTok era and UGC combined : Influencers are no longer just celebrities. They are often ordinary consumers. And with platforms like TikTok supporting UGC, the impact is doubled.

In short, UGC is much more than a trend: it is the future of digital marketing. The key to success Things to know in 2024 will be to merge the strength of UGC with the boiling energy of Generation Z.

Micro-Influencers: Your Joker for 2024!

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Forget the stars with their millions of subscribers! 2024 is the year of micro-influencers. These network pros, with their 1,000 to 100,000 loyal followers, hold the hidden power of sales. Why? Because each post, each story, each type of video reaches the heart of a close-knit, passionate and ultra-committed community.

Their secret? Authenticity. Far from the spotlight, they communicate with their audience as well as with their friends. And that's gold in the bar for brands! Consumers don't want ads anymore — they want honest advice from familiar faces.

Small twist: The TikTok trend Social media is for micro-influencers premises. A subscriber who is close to his influencer is more likely to take out his credit card. Proximity is priceless.

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Direct selling in social media applications: the obvious trend

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Social commerce is gaining momentum. Last year, 64% of social media users purchased through these platforms. The meteoric success of TikTok Shop in the United States illustrates this new era. Inspired by Instagram Shopping, it encourages brands to create a video TikTok with tagged products, including catalogs and purchase links.

The social commerce boom stems from a seamless shopping experience that consumers are looking for. Brands are adapting their content, capitalizing on this TikTok trend. The 2024-2025 horizon? Shopping via social networks approaching 1.2 trillion dollars.

For SMEs, it is a revolution. Say goodbye to the costs of traditional shops. Social networks offer massive reach, allowing for rapid loyalty and real-time interaction. Thanks to this trend, SMEs can now compete with the giants without breaking the bank.

Customer service on social networks: a modern necessity

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The customer service landscape is changing rapidly, with the TikTok trend and other social networks that are at the center of this change. Faced with a growing demand for personalization, more than 70% of professionals have integrated social networks into their customer service strategy. And for good reason: 81% of them believe that customers will choose these platforms for their feedback and questions in 2023.

In the age of instant messaging, responsiveness is king. A late response? The competition is on the lookout. Going digital is no longer an option; it is a consumer requirement. Brands, eager to create videos or responsive content, need to invest in both technology and training. In short, if you are looking for a key point For 2024 to know : the performance of customer service on these platforms can either retain a customer or lose them.

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Authentic communication: the soul of marketing 2.0

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The time for ultra-smoothing filters and ultra-produced content is over. The real, the raw, the authentic is at the forefront. 6 out of 10 marketers place authenticity before visual perfection. And the trend is clear: applications like BeReal, which champions the natural selfie, are a hit.

Consumers are no longer satisfied with following brands; they want to connect with them, believe in them. And for good reason: a transparent brand means strengthened trust, and potentially an increasing shopping cart.

It is clear: create transparent and honest videos is not only trendy, it is a winning strategy. For brands, it is an opportunity to build strong, sincere and, above all, lasting relationships with their audience.

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At the dawn of 2024, the digital landscape is booming, shaped by disruptive trends that are redefining gaming. From the unprecedented power of TikTok in SEO to the emergence of ChatGPT as an ally of marketers, to the untamed strength of UGC and the critical importance of authenticity, the landscape is rich and varied.

To successfully navigate these waters, brands must be flexible, constantly reinvent themselves and above all, listen to their consumers. Capitalize on these trends, but do it in an authentic and transparent way.

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