What are the different types of TikTok agencies?

We are not going to hide it, TikTok has become the El Dorado of digital marketing! With over a billion active users every month, it has simply become a real gold mine for businesses. And the numbers don't hide anything from us: 71.2% of users buy products they discover on TikTok, and 30% of Gen Z people use the app to research products. Impressive, no? For a business, being well present and active on TikTok can transform its visibility and boost its sales significantly.

But now, succeeding on TikTok cannot be improvised. Understanding algorithms, identifying trends, and knowing when to post all require in-depth expertise. It is here that TikTok agencies intervene. These specialists master all aspects of the platform and can guide you to maximize your impact.

And to help you see more clearly in this matter, we are going to show you the different types of TikTok agencies and how they can literally transform your online presence!

Content management agencies

Content management agencies are the invisible architects behind TikTok videos that capture attention in microseconds and generate engagement. Their role is crucial in turning creative ideas into viral content and optimize each video to maximize its reach.

What they bring you

Content creation and management

• Attractive video design: Content-oriented agencies start by brainstorming creative ideas that align with your brand goals. They analyze and understand what really makes your audience tick and know how to turn those insights into compelling videos.

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• Effective storytelling: A good TikTok video tells a compelling story in just a few seconds. Agencies have mastered the art of condensed storytelling. They know how to structure a video to capture interest from the first seconds with a quality hook! In this way, they maintain the commitment throughout.

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• Quality production: In an agency, you chat with pros! They have experienced production teams who ensure that each video is of the highest quality. This includes shooting, editing, and adding special effects or trendy music to make the content even more engaging.

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Optimizing content for TikTok

You need to optimize your content to maximize the impact of your videos on TikTok. It is essential! TikTok is a bit like a gigantic search engine, specialized agencies have mastered The art of SEO using relevant keywords and effective hashtags to improve your visibility. They know when to post to reach the most viewers and encourage engagement by asking questions and responding to comments. They are constantly refining your content strategy to ensure optimal results and keep your audience captivated.

Hiring a TikTok content management agency is a bit like having a team of superheroes dedicated to your brand. These experts are fluent in the art of captivating, uniting and engaging. They know exactly what works and what doesn't work, so you can avoid a lot of mistakes!

Their skills and experiences guarantee you superior results, in short, it is the key to shine on TikTok without stress.

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TikTok advertising agencies

Unlike content agencies, TikTok advertising agencies focus specifically on paid advertising to maximize your visibility and engagement. They are in a way the Aces of advertising campaigns on the platform with a billion monthly users.

What they bring you

Design and management of advertising campaigns

Agencies develop tailor-made campaigns, in total harmony with your brand goals. They create catchy ads that capture attention from the very first seconds, ensuring strong memorability.

Using TikTok Ads Manager

Thanks to tools like the TikTok Ads Manager, they precisely target your ideal audience and measure the effectiveness of ads. They configure settings to reach the right people at the right time. And whether for In-Feed ads, Branded Hashtag Challenges, or Branded Effects, they choose the optimal format for your campaign.

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Performance analysis and campaign adjustments

Agencies are constantly monitoring the performance of campaigns, analysing key metrics such as impressions, clicks, and conversions. This allows strategies to be adjusted in real time to maximize your return on investment.

To simplify, entrusting your ads to a TikTok agency means ensuring ultra-optimized and powerful campaigns that will really make a difference in your marketing strategy.

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TikTok influencer agencies

TikTok influencer agencies are your valuable allies in promoting your brand in an authentic and powerful way!

What they bring you

Identification and collaboration with influencers

These agencies are looking for the content creators that best resonate with your brand. They know exactly which influencers have the audience and the values that align with yours. Once the right profiles are found, they orchestrate creative and authentic collaborations that really speak to your audience.

Partnership and contract management

Managing partnerships can be much more complex than you think, but agencies take care of everything. They negotiate contracts, define campaign goals, and make sure everything goes off without a hitch. This allows you to focus on your core business without worrying about administrative details.

Measuring the impact of influencer campaigns

Once the campaign is in progress, agencies closely monitor its performance. They use analytics tools to measure reach, engagement, and conversions. These analyses allow the strategy to be adjusted in real time to maximize results and ensure that each collaboration is a success.

By working with a TikTok influencer agency, you benefit from targeted and well-managed collaborations that significantly increase the impact of your brand. It's the key to establishing authentic connections with TikTok's dynamic audience and turning those interactions into tangible successes.

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TikTok strategy agencies

Here we are talking about the long term! With TikTok strategy agencies, unlike content or advertising agencies, we focus on a global vision and solid strategic planning.

What they bring you

Development of global brand strategies

These agencies work hand-in-hand with you to define clear goals and create a strategic roadmap. They identify the best approaches to reach your target audience, including recommendations about content, advertising, and partnerships with creators. Their aim is simply to create a cohesive strategy that aligns with your message.

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Source: Digital Discovery

Analysis of competition and market trends

They are constantly looking at what your competitors are doing and identifying market trends. Always on the lookout for the latest news, they help you stay ahead of the pack. By studying best practices, they adjust your strategies so you're always ahead of the curve.

Long-term recommendations and planning

Strategy agencies don't think only in the short term. They provide you with recommendations and long-term plans, anticipating changes in algorithms and changes in user behavior. They adjust your plans accordingly, ensuring optimal flexibility and preparation for each new opportunity.

In summary, working with a TikTok strategy agency means having an expert guide who helps you navigate the ever-changing world of TikTok, ensuring that your brand remains visible, relevant, and growing.

Choosing your TikTok agency

To succeed on TikTok, it is essential to clearly identify your needs before choosing an agency. Each type of agency has its specialties: whether it is content, advertising, influencers or even strategy, offers unique services adapted to very specific objectives. Take time to think about what you really want to achieve. Once you know that, you can choose the perfect agency to boost your TikTok presence