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Meetic
Meetic on TikTok: An innovation strategy to appeal to a new generation
Faced with the challenge of rejuvenating its image and attracting a dynamic audience on TikTok, Meetic embraced innovation. Learn how our agency redefined the presence of this online dating icon, making it more relevant than ever for younger users.
Strengthen Meetic's presence on TikTok in order to attract a young, active and engaged audience, by moving away from conventional approaches to immerse themselves in the unique and dynamic universe of TikTok. In addition to this challenge, Meetic wanted to highlight a new feature of their application: the discovery of profiles using voice.
Immersion phase: Our first step was to conduct a comprehensive analysis of Meetic's audience, its competitors, and the TikTok ecosystem. This immersion allowed us to deeply understand their levers of engagement on the platform.
Customized strategy: In close collaboration with Meetic, we developed a personalized strategy, aligned with their brand goals while taking into account their specific resources and constraints.
Sourcing designers: A significant effort has been devoted to identifying content creators who are in perfect harmony with the brand. At Utopia, we favor a selective approach, looking for creative partners who share our client's vision and whose communities are truly committed.
DANS L'utopia
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