work
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Brand content
On construit des concepts qui arrêtent le scroll et laissent une trace : la vôtre.
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Campagne ads
On orchestre des campagnes full-funnel qui font monter l’intention, puis la transforment en action.
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Stratégie social media
On mêle stratégie et audace pour créer des prises de parole qui résonnent, se diffusent et deviennent inoubliables.
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Campagne d'influence
On pense des campagnes pour gagner l’attention, mériter la confiance, et générer du résultat.
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SOS Malus
How did we manage to transform the insurance brand SOS Malus into a true vanguard player on TikTok?
SOS Malus, a specialist in insurance for misused drivers, aimed to strengthen its presence on TikTok by developing original and innovative formats that genuinely resonate with its audience. The challenge was to fully integrate the cultural codes of its users to transform the often negative perception of insurance into a positive and attractive image.
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To meet this challenge, our agency has adopted a strategy focused on authenticity and innovation:
- In-depth audience analysis: Understand the interests, behaviors and preferences of the target to ensure the relevance of the content.
- Development of original formats: Creation of scripts and concepts that reflect not only the values of SOS Malus but also the current trends on TikTok.
- Diverse content strategy: A combination of educational videos, testimonies, and entertaining content to capture and maintain user interest.
RENDEZ-VOUs
DANS L'utopia
DANS L'utopia
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