Sobrico

Sobrico conquers TikTok: Winning strategy for a major player in online DIY

Getting started on TikTok is no easy task for an online DIY brand: how do you turn everyday tools and materials into engaging content? See how our agency shaped the success of Sobrico, propelling it from e-commerce to real success on TikTok

Sobrico, a major player in the field of online DIY, aspired to conquer TikTok in order to quickly increase its presence on the platform and boost its sales. Faced with a constantly evolving digital market, the challenge was to capture the attention of a new and engaged audience.

To meet this challenge, our agency adopted a holistic approach to content management. We have developed a tailor-made strategy that covers all the aspects necessary for a resounding success on TikTok:

  • In-depth content strategy : Development of a content plan aligned with Sobrico's values, targeting a relevant audience on TikTok.
  • Custom scripts : Creation of original scripts for engaging, informative, and entertaining videos.
  • Quality production : Filming and editing management to ensure optimal visual and narrative quality.
  • Cross-platform delivery : Extending visibility through Instagram, Facebook and YouTube Shorts to maximize impact.
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