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Yuka
How to promote the YUKA application on Instagram with creative, differentiating and engaging videos?
Yuka, the application that helps consumers make informed choices for healthier food and cosmetics, wanted to boost its presence on Instagram. With a committed and varied target, especially women and men aged 35 to 54, Yuka called on the Utopia agency to create a differentiating, human and engaging content strategy. Our mission: to give a voice to the community and to integrate Yuka into the daily life of users.
The Utopia agency developed a multi-pronged Instagram strategy to transform Yuka's communication:
1. Original and distinctive formats:
• Creation of the series “In the users' fridge” and “In the users' bathroom”, highlighting informed choices and the impact of the application in their daily lives.
• Interactive and fun content: micro-sidewalks, “I can scan your fridge” challenges and rankings produced according to Yuka ratings.
2. Human and committed editorialization:
• Highlighting users, the heart of Yuka's mission, for an authentic and transparent approach.
• Alternating between educational content (e.g. product rankings, shopping tips) and entertaining content (e.g. micro-sidewalks, challenges).
3. Visual consistency and engaging tone:
• Adaptation to Instagram codes while respecting Yuka's identity.
• Use a friendly, close and educational tone to strengthen the connection with the community.
DANS L'utopia
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