TikTok's new compensation system: All you need to know!

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With over 1.5 billion monthly active users (2024 data), TikTok is still dominating the social media landscape. But behind its viral success lies a strategic battle: to retain creators in the face of competition (YouTube Shorts, Instagram Reels). The launch of his new compensation program marks a turning point. Deciphering the challenges, mechanisms and opportunities to maximize your gains.

TikTok's new compensation system: All you need to know

Social media giant TikTok has grown at breakneck speed and has dominated the download rankings since 2020. While the ergonomics and ease of use of the platform contribute a lot to the fact that users spend a lot of time on it, the quality of the videos and their captivating nature are the real secrets of TikTok's virality.

To ensure that its users spend more time on the platform, TikTok has implemented several systems to compensate content creators. The TikTok Creators Fund is the main compensation program deployed by the platform. However, TikTok recently launched a new monetization program for creators.

What are the main features of this program? How much can we earn with this new TikTok remuneration? How to join this System of TikTok compensation ? What are the comparative advantages of this program compared to the remuneration systems of other mastodons in the field? Find out everything you need to know about TikTok's new compensation system in this guide.

Operation and eligibility criteria

The 5 pillars of monetization

• Video length : Minimum 60 seconds (vs 15 seconds ago). Objective: encourage rich content (tutorials, storytelling).
• Authentic views : Fight against bots. TikTok uses AI to verify the origin of views (through the analysis of user behavior).
• Commitment : Weighted share rate, comments, and likes. Example: A video with 10% shares generates +30% in earnings compared to a video with low engagement.
• Regularity : Publish 3 to 5 times/week optimizes the algorithm. Practical case: @MarieCuisine increased revenue by 40% by going from 1 to 4 videos/week.
• Original content : Duets and re-uses of popular sounds are less profitable.‍

How to join the program (2024)

• Open beta : Available in 30 countries (including France, Canada, United States).
• Conditions :
  • To be +18 years old.
  • +10,000 subscribers.
  • +100,000 views/month over the last 3 months.
• Process: In-app notification → Acceptance of the CGU → Activation in 48 hours.

Potential earnings: How much do creators earn in 2025?

Comparing old vs new systems

• Creator Fund (2021-2023) : 0.02-0.04€/1000 views → 20-40€/M views.
• New Program (2024) : 0.80-1.20€/1000 views → 800-1200€/M views (according to commitment).
• Example: @TechGuru generated 4500€ in one month for 5M views (vs 150€ previously).

Bonus factors

• Educational content : +15% in earnings (vs entertainment).
• Live Sessions : Virtual donations (TikTok Coins) complete the income (up to 50% of the total).

How does the new TikTok compensation work

The new TikTok for creation program is currently being rolled out in beta form. This TikTok monetization solution therefore does not concern all content creators. However, if you already benefit from benefits of the TikTok Creator Fund, it is very likely that you have received the notification of the new TikTok for creation program.

Like the Creator Fund, this new TikTok compensation system is not a grant or ad revenue sharing program. Content creators receive rewards based on a combination of various factors related to their videos, including:

• The length of the video
• The number of views
• The authenticity of the views
• The level of commitment
• The amount of content published

For now, TikTok creators cannot yet apply to participate in the TikTok beta creation program. It is the platform itself that chooses the creators who can participate in this beta phase. This will certainly change in the near future if the current test is successful.

TikTok vs YouTube Shorts vs Instagram Reels: The Platform War

YouTube Shorts: threat or ally?

Hybrid model : 55% of advertising revenue for YouTube vs 45% for creators.

• Advantage: High earning potential for viral videos (ex: @CookingMagic, €12,000/month).
• Disadvantage: Algorithm less predictable (less organic virality vs TikTok).

Instagram Reels: The Latecomer

Bonus program : Limited to certain countries (United States, India). Earnings: 0.30-0.50€/1000 views.

• Relative failure : Only 12% of creators find the program profitable (SocialMediaToday survey, 2024).

What is the price base for TikTok's new remuneration?

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You may be asking yourself: what is the novelty of TikTok beta program for creation ?

The new TikTok compensation method allows creators to earn a lot more than they earned with the TikTok Creator Fund.

With the TikTok Creator Fund, it's estimated that TikTok pays around 2-4 cents for every 1,000 views on a video. This means that if your video had a million views, you could make between $20 and $40. Some TikTokers have indicated that there is room for improvement with this model, which they say pays little.

Today, TikTok's new compensation formula seems to have answered their prayers. It allowsget about 1 euro for 1000 views, i.e. a potential of 1000 euros for 1,000,000 views.

Those who join the TikTok beta program for creators are no longer part of the classic TikTok content creator background.

However, with this new formula, you must now highlight your creativity in videos of at least 60 seconds to make them eligible for monetization.

Even though videos under one minute are no longer eligible, creators who agree to participate in the new program will still have access to their earnings previously earned with TikTok videos that are less than a minute old.

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Pro strategies to maximize your earnings on TikTok

Technical Optimization

TikTok SEO

• Keywords: Use tools like TikTok Creative Center to identify trends (ex: #TikTokMonetization2024 → +300% searches).
• Custom subtitles: Increase accessibility and viewing time (+25% according to HubSpot).

Winning content

Carrier formats

• Educational : “Step-by-Step” tutorials (ex: @LearnFrench, 2M€/year).
• Storytelling : Mini-series (ex: @FitnessJourney, €500,000 per year via sponsors + TikTok compensation).
• Collaborations : Duos with micro-influencers (algorithm boost via cross-audience).

Case study: @EcoLife, +€200,000/year on TikTok

• Strategy:
  • 4 videos/week of 60-90s on zero waste.
  • Use of original sounds (+20% remuneration).
  • Weekly lives (30% of total revenue).

Did TikTok anticipate YouTube Short 2025 compensation?

Competition is fierce between the leading social networks that currently share the market. Everyone tries to retain their users as best as possible while trying to attract those from other competing platforms. It is in this context that the time spent by Users on TikTok has exploded in recent years, surpassing YouTube by far.

In reality, TikTok is a place for all sorts of content, and the platform allows you to easily scroll through videos for a long period of time (the Famous Infinite Scroll). Did you know that people spend, on average, 68 minutes per day on the app? Meanwhile, the average on YouTube is around 30 minutes per day.

To reposition itself, YouTube has therefore integrated Shorts into its platform. These are videos that respect the same basic principles as videos on TikTok: 9:16 vertical format, short videos (less than a minute on YouTube), easy scrolling up or down.

With monetization being the key to its success, YouTube hopes to compete with rival TikTok in vertical video supremacy. The platform is therefore preparing to be activated as early as January 2025. the monetization of Shorts. In addition to the base earnings that creators will be able to receive based on the number of views per short video, they will also be able to receive a portion of advertising revenue.

By making a promise to help millions of creators make money on the platform, YouTube is in fact planning to launch ads in YouTube Shorts where a portion of the revenue will go to the creators. They will receive 45% of advertising revenue.

It's certainly probably for retain its creators in the face of YouTube projects that TikTok decided to make its monetization formula even more appealing. This upgrade of its remuneration system is a real achievement since the platform is now positioned on the same monetization base as YouTube: around 1 euro for 1000 views of a video.

For now, TikTok has not yet integrated a advertising model like that of YouTube, which allows it to donate a portion of advertising revenue to content creators. But given the tough competition that is emerging between these two mastodons, the Chinese social network could in the near future update its new compensation program by integrating advertising revenue.

How will Instagram react to this new TikTok compensation program?

Since being acquired by Mark Zuckerberg in 2012, Instagram has undergone several transformations. Just one year after the company was acquired, the app introduced video publications.

The platform now offers the possibility to share Stories, Lives and Reels, and user feeds have been overwhelmed with Reels suggested by profiles they don't even follow.

This transformation of Instagram is part of the logic of being as similar as possible to TikTok, the most used social networking application of the moment.

Instagram has also integrated the “Text To Speech” feature into its platform, so the resemblance is becoming more and more obvious. Multiple hashtags Instagram copies TikTok were even created on TikTok to identify the various changes Insta is making to resemble TikTok.

How will Instagram react to the fact that its competitors are actively investing in compensating their content creators? With the deployment of new TikTok compensation program, will Instagram continue to not pay its creators? Or, will he once again follow the trend and also implement an Instagram compensation program?

Considering that a petition to “rebuild Instagram” and to prevent the platform “from trying to be like TikTok” has been signed by nearly 150,000 users, who are experimenting with features inspired by Insta's competitors, we can expect that Instagram will not soon integrate a creator remuneration system.

Conclusion: Is TikTok the most lucrative platform in 2024?

^‍With a remuneration multiplied by 30 vs 2021, TikTok is establishing itself as the most attractive network for creators. However, the requirement for quality (duration, originality) requires a professional approach.

‍Solution : Collaborate with an agency like Utopia to optimize your strategy (SEO audit, editorial calendar, performance analysis).

Ready to boost your TikTok revenue? Contact Utopia now for a free audit!