Why am I getting fewer views on TikTok?

Collaborate with a TikTok agency allows you to understand why your views are decreasing and to optimize your strategies to find an engaged audience.

You spent minutes or even hours making a video that you posted on your TikTok account. Unfortunately, you find that the number of views is very low. Or, worse still, your video is still at zero views hours after publishing.

Don't freak out. Thousands of accounts on TikTok are experiencing the same situation as you. In this guide, we tell you everything about the causes of low or low views on your TikTok videos. The information we share with you will then allow you to have better statistics for your next publications.

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0 views after 1 hour of publication: What are the causes?

The superpowerful TikTok algorithm does a painstaking job to make the platform as pleasant as possible for users. In particular, there are rules that must be respected when it comes to publishing content on the platform. Have you noticed that one of your videos was almost unseen an hour after it was published or has statistics that have remained the same?

If yes, chances are high that you will be in one of the following situations:

• The content of your video does not belong to you, in other words, it isPlagiarism ;
• The video is examined when the algorithm deems the content or part of it to be in violation of a prohibition;
• The TikTok account is a victim of Shadowban ;
• Your account is subject to a temporary or permanent ban...

The easiest way to avoid this is to make sure you always post to your account. original videos. Also, before each upload, check whether your video is not offensive, sexual, political, or inciting violence, civil disobedience, intimidation, intimidation, illegal activity, etc.

In addition to these most prohibitive reasons, here are other reasons why you are getting fewer views on TikTok.

You are a new TikTok user

If you recently created your account on the app or if this is your first video, then there is no need to be alarmed. Indeed, you are very unlikely to have a lot of views, because The TikTok algorithm has not yet had time to get familiar with you and your content.

Knowing that the social network is working to improve its image, its algorithm will take the time it takes to ensure your identity and your content before really starting to make them very visible.

So what should you do?

You have to wait while continuing to post your videos. You will quickly notice that you will gain visibility in the next few days or so. After all, you never know in advance which of your videos will go viral.

Owning more than one account on the Chinese social network

Did you create multiple TikTok accounts on the same mobile device? If yes, you are making a significant mistake. Indeed, again for reasons of authenticity of content and users, the Chinese network algorithm can report anomalies about your account. Inevitably, this will have a negative impact on the visibility of your videos.

To avoid this, it would be better not to create more than one TikTok account for a mobile device or for an email account. Even if the social network does not at first glance prohibit this, it is in your interest to avoid any impediment to the normal growth of your social accounts on TikTok.

The content of your videos is uninteresting for users

This is the main reason why a TikTok video gets fewer views. Indeed, a video that does not attract attention or that does not generate engagement will never be able to perform on the Chinese social network.

If you have to work on a single element that will explode your views, it is clearly this one. The TikTok algorithm is based on the performance of your content to decide whether or not he will offer them to more Internet users.

Increasing your performance to 1 million views and even more is possible if you manage to create very interesting videos. including hooks, catchy titles, etc. and that elicit shares and comments.

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A recent TikTok algorithm update

Like all other social networks, TikTok updates its algorithm regularly. A sudden drop in your views can therefore be explained by changes in the algorithm.

So what should we do?

Obviously, new parameters are being considered to promote videos. It is up to you to comply with new TikTok guidelines. This requires a serious review of the changes made so that you can draw sound conclusions. These will serve as a guide for readapting your videos and publications.

The published video contains sensitive content

What do we mean by sensitive content? It's about videos tagged “Sensible” or that present information that is considered frightening or not appropriate for a given audience. Among other examples, we can cite:

• fake blood;
• Firearms;
• Violent scenes;
• The scary scenes...

They are one of the main reasons why A TikTok video gets fewer views. Indeed, because they can be harmful for some Internet users, the algorithm will make the video less accessible, despite the fact that it does not violate the terms of use.

The video lacks freshness

If you want to get more views, don't just post videos that deal with the same topic. Produce thatonly one type of content not following the trend is not the best thing to do. If you stick to this communication strategy, your videos will generate fewer and fewer views.

Here is the strategy to adopt.

There is no question of always adapting your publications to the trends on the platform. Just try sometimes toinclude the latest trends in your publications in order to easily gain more views and vary the recipe you offer to your audience.

TikTok videos are too short

If short videos used to be the buzz on TikTok, things have changed a lot recently. It is important to remember that the social network is now doing more the promotion of long videos.

Even though you can post 10-minute videos, remember that the average human attention span isn't as long. Therefore, go for videos that are a bit longer. Knowing also that The Chinese social network monetizes content lasting more than one minute, it would be wise to position yourself on content that varies between one and two minutes.

Far too high a frequency of publications

TikTok stars Have you told you that you have to post several videos a day to attract people to your account?

Even if it's well-intentioned, it's not the best way to go if you're cluttering up your account with videos in a very short amount of time. Indeed, creating so much content in a very short period of time leaves no time for any of them to go viral.

The easiest way to solve the problem is to find a healthy balance in your post. Two or three posts per day are relatively sufficient. However, be sure to have fixed publication hours. This will allow the algorithm to better understand your account.

In addition to these main mistakes that explain why you have fewer views on TikTok, here are others that are to a lesser extent guilty of the poor performance of your videos:

• Publishing your videos at the wrong time (It is imperative to publish your videos during The best moments where your audience is online to increase your chances of getting more views);
• The video posted has no description (The TikTok algorithm won't be able to properly identify the audience that's best for your video if you don't add appropriate description and hashtags)
• The lack of regularity in your publications (If you publish sporadically, your videos will be less highlighted in the “For you” section)
• The publication of Unnested videos (In the end, the algorithm doesn't really know the most appropriate audience for your content.)

What to remember? Fewer views on TikTok can have a variety of causes. The main one is that your content lacks attractiveness and elicits very few commitments. If you want to remedy this and have constant growth on the Chinese social network, it would be interesting to be assisted by A TikTok agency specialized.

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