TikTok: How to be a hit and make an impression for Black Friday 2024 (+ Free Guide)

Choosing the right one TikTok agency To succeed and make an impression during Black Friday 2024 can be a real challenge for brands!

Are you ready for Black Friday 2024? Because your customers already are. Each year, this global event explodes in importance, and 2024 will be no exception. Black Friday has gone from being an American phenomenon to an international event, attracting More than 155 million consumers In the United States alone in 2022 (Source: National Retail Federation). But this year, success will not be achieved without a presence on the most dynamic platform of the decade: TikTok.

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Download your free guide to BOOSTING sales on TikTok during BLACK FRIDAY here!

An immediate and lasting impact on TikTok with Black Friday

In 2024, the brands that stand out from the crowd are those that create a immediate and lasting impact, those that transform each scroll into a real commitment. TikTok is a platform where brands leave an imprint. Social media campaigns are 23% more memorable than on other platforms.

If you are a brand that strives for impact, here is 5 reasons undeniable reasons why your Black Friday strategy must go through TikTok this year:

🔥 The surge in e-commerce

More than 70% of Black Friday shoppers prefer to buy online (Source: National Retail Federation). And with TikTok Shop, they don't even have to leave the app to take action.

🔥 An audience eager for good deals

58% of consumers Waiting for Black Friday to take advantage of offers that they will only see once a year. In other words: TikTok is the ideal ground to attract this audience looking for opportunities.

🔥 The ultra-present Gen Z

Young consumers, big followers of TikTok, are key Black Friday shoppers. In 2023, those under 35 represented 40% of Black Friday spending (Source: National Retail Federation).

🔥 A unique viral effect

On TikTok, a good promo can go viral in the blink of an eye. Users love to share what they find, and that's the best boost for your sales.

🔥 Impulse buying at the top

More than 60% of consumers buy on a whim during Black Friday according to deloitte. TikTok, with its immersive formats, is perfect for triggering these impulse purchases.

TikTok is your springboard for an unforgettable Black Friday. And to maximize this impact, (and since we are super friendly at Utopia, at the end of this article, we prepared an exclusive e-book for you to turn this period into a lasting success.)

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Download your free guide to BOOSTING sales on TikTok during BLACK FRIDAY here!

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Creating a buzz before Black Friday: How to prepare well?

Why plan ahead?

We can't tell you enough: timing is key. If you wait until Black Friday to announce your deals, you may fall under the radar. By looking forward, you are planting the seed in the minds of your potential customers, so that, on D-Day, they are already convinced. Preparing your videos, hashtags and partner creators in advance means giving you the means to generate maximum impact as soon as the promos open.

Teaser, teaser, teaser!

On TikTok, teasing is your best ally. There are a thousand ways to arouse the curiosity of your audience, but one that works wonders is the Sneak Peek.

💡 What is a sneak peek?
One Sneak peek, It is an exclusive overview that shows a part of your product or your offer without revealing everything. The objective? Awaken curiosity and leave your audience wanting more!

Effective examples of sneak-peeks:

• Visual countdown : Every day, a new clue or product item, just like Sephora did in 2022.
• Partial disclosure : Show close-up videos that reveal details of your products without ever showing the whole thing, like Amazon did by collaborating with creators to show off their favorite items, without revealing the best deals to come.

tip : Create a unique hashtag to gather your sneak peeks and teasers! This makes it easier for your audience to search and reinforces the community effect around your brand.

By planning carefully and smartly teasing with thoughtful sneak peeks, you'll captivate your audience and turn their curiosity into genuine impatience.

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Download your free guide to BOOSTING sales on TikTok during BLACK FRIDAY here!

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Strategies for Black Friday deals that make an impression

Do you want your Black Friday deals to be a hit on TikTok? Good! But your content will have to stand out from the crowd and inspire confidence, especially to an audience that is looking for something real, authentic. Here, the objective is not only to be seen, but to be loved, shared and, above all, to make an impression.

Influencer campaigns: maximum engagement and reach

On TikTok, influencers are much more than creators. They are Voices that engage and that inspire confidence. By collaborating with them, you are lending your offer to a messenger who already knows your audience. The secret? Choose designers who are in line with your brand. A campaign with influencers is the ideal way to humanize your offers and make them irresistible.

Authentic content: inspire trust and loyalty

On TikTok, authenticity is non-negotiable. Users don't just want to see a promo, they want to know your story. Go behind the scenes, share team moments, tell stories. Let them into the real life of your brand, away from the classic ads.

Our little extra thing: Film the preparation of your Black Friday offers! Whether it's the packaging, the teams in action, or even a small staging on the history of your products. The more true it is, the more loyal it is.

With well-chosen influencers and genuine content, you turn your offers into real experiences. And that's where the magic happens: an unforgettable Black Friday, beyond the promotions.

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Download your free guide to BOOSTING sales on TikTok during BLACK FRIDAY here!

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Making the campaign viral: amplification techniques

That's it, you've put everything in place: a teaser out of the box, an audience that's starting to shiver with impatience... now, it's time to blow up your campaign. Objective: create a wave of engagement that will transform your offers into a real phenomenon on TikTok. Here are two powerful levers to activate.

1. THE UGC

If you want your campaign to go viral, let your audience be part of the adventure! THE UGC (User-Generated Content) is that content created by the users themselves, and nothing is more engaging. Invite your subscribers to show off their favorites or to react to your Black Friday offers with a special challenge.

Keep in mind that a customer who recommends is always more impactful than a classic ad.

2. Amplify with TikTok ads

Need an extra boost? On TikTok, some advertising formats are real amplifiers of visibility. But for maximum impact, we've concocted a dedicated article to choose the right format and optimize each ad. We detail all the options to reach your audience in the most effective way possible.

A Black Friday that lives up to your brand

Did you know that the Black Friday weekend attracts 35% more traffic what for the rest of the year? It's no longer just a promo, it's a real opportunity to connect with your audience. This Black Friday, make sure to keep the buzz going all weekend on TikTok. Your brand should be unforgettable, a brand you don't want to leave, even after Cyber Monday is over.

Download your free guide to BOOSTING sales on TikTok during BLACK FRIDAY here!