How the TikTok Algorithm Works: The 5-Step Guide

Navigate the vast universe of social networks is akin to an immersion in the tumultuous digital ocean. TikTok is a complex system with its impressive visibility, presenting itself as the superstar of platforms.

In 2023, the platform reached a new level claiming more than one billion active users, the platform is among the main social networks in the world.

Thanks to theTikTok algorithm, a perfect fusion between machine learning, automatic data processing and behavioral analysis, the giant dominates social media.

Ambition? Suggest to each user relevant, tailored digital content according to their preferences.

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TikTok takes an essential place in the digital landscape. It's not just a platform, it's an entire ecosystem. Every video, sound, and movement is carefully analyzed and used to shape a user experience unsurpassed. That's where the most used social network by Generation Z stands out. When platforms like Instagram or LinkedIn have their rules, TikTok, armed with its incisive algorithm, is always one step ahead. It anticipates, decrypts and reveals to users what they want before they even realize it.

Have you ever stared head-over-heels at your screen, intrigued by the brilliance with which some of these short videos Do the buzz and conquer the TikTok algorithm, while others seem to be vanishing into the abyss of social networks? If you are intrigued by this enigma, good news: you are about to lift the veil.

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1. The “For You” Page: A dive into the heart of the user experience on TikTok.

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At the heart of the TikTok cosmos, the #PourToi page shines like a major star. While most platforms welcome you cautiously or even timidly, TikTok chooses the path of audacity. Open the app for the first time, and bam! Even without having created a TikTok account, you are plunged into the heart of a carefully orchestrated whirlwind of content. The magic then lies in how TikTok instantly grabs attention by welcoming you with a rich selection of content on the #PourToi page.

But what is this secret? A clever TikTok algorithm that, similar to an investigator, scrutinizes your every action. He does not limit himself to identifying your preferences; he deciphers each moment, each pause, to perfect his proposal.

You scroll, he's learning. You like it, it refines. You share content, he celebrates..

The magic of page #PourToi is its ability to anticipate your desires, often before you even realize them. It's not just a video series; it's a digital symphony in constant metamorphosis, orchestrated specifically for each user according to their preferences of the moment.

2. Respect for community rules: For optimal visibility, the TikTok algorithm favors respect

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On TikTok, shine in this universe of Social media It's not just about breathtaking content. Admittedly, engaging challenges and viral videos can quickly increase your number of subscribers, increase engagement and position yourself at the forefront of the digital scene.

Nevertheless, the essential key to this platform is compliance with community rules. Assimilate and adopt community rules and you will establish a solid e-reputation, shimmering in its integrity and in line with the preferences ofTikTok algorithm. ,

It is essential to mention here the importance of staying away from spam and inappropriate content. The TikTok algorithm, in its severity, severely punishes these transgressions. A slippage and you could end up in what is called the”Shadowban“, a put on the back burner of the account, harmful to its visibility. Such a penalty does not necessarily result in a notification, which means you could be penalized without even knowing it.

By shaping your space in all sincerity, while promoting respect and inclusion, you are paving the way for lasting fame, at the same time establishing strong relationships with your followers.

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3. Performance and evaluation: The 5 factors that determine the visibility of your videos on TikTok.

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Every moment on TikTok, a plethora of videos twirl across our screens, seeking to capture our fleeting attentions. Taking into account Videos are not made randomly, but are based on a precise evaluation mechanism. But what mechanisms determine the emphasis of one video over another? Here's how The TikTok algorithm optimizes the visibility of creators.

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1. Beyond simple “likes”:

On the platform aux millions of members, Every “like” is important, but magic happens at a much more complex level. Instead of focusing only on the quantity of thumbs raised, The TikTok algorithm explores in depth the nature of user interactions with published content.

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2. The magic of the “Rating Ratio”:

• Completion rate (8 points): THETikTok algorithm favors captivating content. If users watch until the end, your video earns points.
• Rewatch or re-watch rate (10 points): A re-watched video? Bingo! It's a sign for TikTok that your content was not only interesting, but that it deserved a second look.
• Shares (6 points): Each share increases your visibility and your audience, initiating a viral effect for engagement.
• Comments (4 points): Here, it is the emotional impact that is evaluated. An abundance of comments reveals a deep connection with the audience.
• I like (2 points): Basic, but fundamental. Each “like” is a recognition of the relevance of your content.

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The TikTok algorithm Suggest your video to a sample of users, analyzing its viral potential according to their preferences and the “Rating Ratio”. To maximize your visibility and increase your reputation, it is essential to get as close as possible to 30 points in total in the “Rating Ratio”. If it gets good results, it is propelled to a wider audience.

The good news? It doesn't matter if you have 10 or 100,000 subscribers, The TikTok algorithm focuses on the “Rating Ratio”, not on your number of subscribers. So everyone has a chance to perform on the platform.

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4. Ranking factors: The TikTok algorithm, between metadata and interactions to shine on the platform.

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The world of TikTok is not only defined by the visual and audio content of a video. Similar to an iceberg, what you can't see - metadata - is just as critical. These underlying elements, although invisible, have the power to dictate the influence and reach of your content on the platform.

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1. The subtlety of the legend:

Even before diving into the video, it is the legend that offers the first interaction to your users. It must be captivating, relevant and arouse the desire to discover what's next. It is the first contact, it is crucial.

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2. Hashtags: Your guide with the TikTok algorithm

• Relevance: Hashtags act like search engine keywords. They should accurately reflect what your video is about; a golden opportunity to promote your image and reach your target.
• Trends: Ride the waves of TikTok challenges and current trends can take your content to new heights. THETikTok algorithm promotes these trends; integrating them intelligently can be strategic.
• Brand signature: Mark your territory. A hashtag specific to your brand consolidates your identity and unites your community around a common point.
  A great way to promote your business, value your branding using the natural referencing offered by TikTok for get more visibility.

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3. Music: The alignment between trend and content

Viral music on TikTok functions like real cultural phenomena. Synchronizing your content with a trending track increases your visibility, responding to the algorithm and user preferences.

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4. Commitment: The essence of interaction

More than just a distribution platform, TikTok is a real place for exchanges. Each interaction - whether it's a simple like or a share - strengthens your connection with the audience and resonates with theTikTok algorithm.

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5. Data analysis and AI:

It all starts with exposure to a small group. La data collection initial reactions dictate what follows: they are the barometer forTikTok algorithm, deciding the future reach of your video. Understand your target audience and adapt your content according to their preferences is therefore essential.

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5. Machine Learning & Account Setup:

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Understanding the intelligence of The TikTok algorithm is essential for an optimized digital experience.

Step into the digital arena of TikTok, a universe where Machine Learning is the master of the game! For those looking to dominate the TikTok space, understanding its algorithmic beast is paramount.

Imagine TikTok as a highly perfected DJ for a moment. Thanks to Machine Learning, it constantly analyzes your tastes, your reactions and even your hesitations. From this symphony of data, he creates a tailor-made playlist, an endless melody of personalized videos that keeps you captivated, glued to the screen.

So your role does not end there. Setting up your account is one of the first steps in making sure your voice is heard in this ocean of content. It's like adjusting the bass and treble of this digital melody. By fine-tuning the details, from choosing your nickname to your country of residence to your bio, you are sending key signals to the algorithm.

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Dear creators and aficionados of TikTok, now is the time to orchestrate your symphony. Armed with the knowledge revealed in this ultimate guide to the mysteries of The TikTok algorithm, you have in hand all the tools to decipher, master and sculpt the essence of TikTok in your image. By penetrating the mysteries of the algorithm, by valuing community ethics and by refining each element, content type unto profile configuration, you are no longer limited to being a simple music lover, you are the maestro. Embrace this adventure, because with TikTok, every aurora brings a renewed chance to enchant, revolutionize, and shine.

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