What's New?

YouTube Shorts: 5 New Features for 2025

Learn about the 5 new features in YouTube Shorts for the end of 2024, including videos up to 3 minutes long, the Dream Screen AI tool, and new engagement tools for creators. These innovations reinforce interaction and creativity on the platform.

YouTube is officially overtaking television!

YouTube is overtaking television! Learn why the platform is redefining entertainment and revolutionizing advertising strategies in 2023.

TikTok reveals 60-minute videos: an answer to YouTube?

TikTok is launching 60-minute videos, a new strategy to compete with YouTube. Learn how this evolution is impacting the consumption of video content.

Rayan and Alix launch MeetUs: a friendly revolution for couples

Learn how the MeetUs app is reinventing social relationships for couples on social media. Delve into the evolution of platforms and explore the future of niche networks, where personalization and authenticity are at the heart of interactions.

Mister V on Prime Video with a movie dedicated to one of his iconic characters

Prime Video announces a new movie centered on McWalter, the iconic character of Mister V. A collaboration that testifies to the growing influence of content creators on streaming platforms. Discover how Mister V, YouTuber and comedian, continues to conquer the entertainment industry with this new project.

Lidl launches the first supermarket on TikTok with TikTok Shop

See how Lidl is innovating by launching the first supermarket on TikTok, transforming e-commerce and engaging a new generation of consumers.

The mix between television and YouTube: Élise Lucet starts with Squeezie

Learn how Élise Lucet is reinventing journalism by partnering with Squeezie on YouTube. This unique blend of television and digital platforms opens a new era for online news. Immerse yourself in their daring collaboration!

The TikTok Utopia Agency rewarded: 5 Prizes at the Cas d'Or Social Media 2024

Utopia wins 5 awards at the Cas d'Or Social Media 2024 thanks to its innovative campaigns on TikTok. Discover their success with SOS Malus and The Breath Co.

The influencer law is evolving!

How to adjust your strategy if TikTok is banned in the United States?

Learn how to anticipate and adapt your content strategy in the face of a possible TikTok ban in the United States. Learn how to diversify your platforms, retain your audience, and maintain your online presence despite uncertainty.