Tutorials

Reddit pour débutants : le guide complet

Découvrez Reddit avec ce guide pour débutants : fonctionnement, conseils pratiques et opportunités pour les marques en 2026.

Comment être certifié sur TikTok en 2025 : le guide complet

Découvrez comment obtenir le badge bleu sur TikTok en 2025, les critères de vérification, la procédure officielle et nos conseils pour réussir.

101 hooks TikTok pour dominer en 2025-2026

Découvrez 101 hooks TikTok pour 2025-2026 afin de capter l’attention, booster l’engagement et réussir vos vidéos sur la plateforme.

TikTok, Meta, LinkedIn… Quel réseau pour quel objectif en 2025 ? (guide gratuit)

Découvrez comment choisir les bons réseaux sociaux selon vos objectifs marketing : notoriété, performance, recrutement ou conversion. Guide à télécharger.

Influence + contenu : la combinaison gagnante en 2025 (guide gratuit)

Découvrez comment intégrer l’influence à votre stratégie de contenu social media pour obtenir plus d’impact, plus de performance et plus de cohérence.

Cohérence branding & performance : alignez votre stratégie social media (guide gratuit)

Trouvez le bon équilibre entre image de marque et performance sur les réseaux sociaux. Téléchargez notre guide gratuit pour structurer votre stratégie.

Construire une content machine efficace (Guide gratuit)

Créez une stratégie de contenu social media durable, scalable et alignée à vos objectifs sans multiplier les coûts. Guide gratuit à télécharger.

Stratégie Social Media 2026 : préparez votre marque (Guide gratuit)

Découvrez notre guide gratuit pour anticiper les enjeux du social media en 2026 : tendances, bonnes pratiques, erreurs à éviter et plan d’action concret.

Threads Ads en France (rentrée 2025) : faut-il investir maintenant ? Guide budgets, formats et stratégie en 90 jours

Threads Ads en France : formats, brand safety, KPI et méthode d’incrémentalité pour investir dès la rentrée.

TikTok Shop en France (rentrée 2025) : le playbook complet pour doper tes ventes en 90 jours

How to set up TikTok Business Center

Learn how to set up TikTok Business Center step-by-step and manage your TikTok Ads campaigns like a pro.

Everything you need to know about TikTok ads

Let's discover together how to optimize your presence and impact through ads on this booming platform.

TOP video formats that are a hit during the holidays!

TOP video formats that are a hit at Christmas 🎄: viral ideas, DIY tutorials and engaging challenges to boost your visibility during the holidays!

TikTok: infallible techniques to gain more followers in 2025

TikTok: strategies for producing authentic and engaging content

Learn how to create authentic and engaging content on TikTok to capture attention and build a loyal community. Maximize your engagement by showing behind the scenes of your brand and following trends while being yourself.

TikTok shop: everything you need to know to get started

TikTok Shop is coming to France! Discover how this marketplace will change e-commerce thanks to live shopping, influence and viral purchases.

TikTok secrets to boost your visibility and engagement

TikTok launches “Search Ads”: A new opportunity for brands

TikTok: How to be a hit and make an impression for Black Friday 2024 (+ Free Guide)

Get your brand ready for Black Friday 2024 by exploiting the potential of TikTok. Discover how to anticipate your campaigns, collaborate with influencers, and create authentic content to capture consumers' attention and maximize your sales during this unmissable event.

TikTok Ads: How much does an advertising campaign cost? - Utopia

TikTok has become an essential platform for brands looking to reach a young, engaged and diverse audience. With more than one billion active users, it offers enormous visibility thanks to its creative formats: In-Feed Ads, Top View Ads, Branded Effects, Spark Ads, etc. TikTok Ads make it possible to generate traffic, sales and improve brand awareness through precise targeting by age, interests or location.

What is TikTok for?

Winning strategies on TikTok: succeeding in tourism in 2024

The impact of TikTok in the tourism industry is undeniable. Travel content, whether from industry players or travelers themselves, has multiplied, creating a true virtual community where exploration and discovery are in the spotlight. We explain to you how to succeed!

Influencing Strategies to Captivate Generation Alpha

Discover innovative influencer marketing strategies to effectively engage the Alpha Generation, from their digital habits to the impact of social networks

TikTok Christmas Strategy: How Brands Can Shine at the End of the Year

When Christmas approaches, one question is burning on the lips of all businesses: how to transform this period into an avalanche of commercial successes? The answer is as simple as it is effective: bet on TikTok

What video formats for what types of TikTok?

This article explores the various ways you can align your content goals with the ideal video format on TikTok, ensuring a powerful and engaging online presence.

What are the TikTok trends to follow?

TikTok trends, sometimes viral, strongly influence buying behavior, with 40% of users having already purchased a product discovered on the platform. TikTok has thus become an essential channel for transforming interest into concrete purchases.

What is Tiktok's new secret button?

The news came out recently and went viral: Tiktok has a secret button capable of boosting any video by giving it 1 million views! With Utopia, we took the time to analyze this news to offer you a complete article on the subject. So we will see in concrete terms what this secret button is, what we currently know about it, how it works and everything that this implies for Tiktok users!

When to post on TikTok in 2024? Best hours and days

Discover the best publishing strategies on TikTok in 2024! Our article reveals the ideal hours and days to maximize your visibility on the platform.

When to post on TikTok in 2024?

The key to success? Timing. Choosing the right moment to post on TikTok can transform a simple video into a viral caption, increasing visibility, audience interactions on TikTok and, in turn, sales and traffic.

Performing on TikTok at Christmas (Free Guide): Strategies for Businesses

Learn how to use TikTok to maximize your sales during the Christmas season. This comprehensive guide provides proven strategies, practical tips, and concrete examples for creating compelling campaigns, collaborating effectively with influencers, and optimizing your presence on TikTok Shop. Download our exclusive guide to turning your marketing efforts into resounding holiday success.

My Tiktok account is banned, what should I do?

Getting banned from TikTok is arguably the worst nightmare for content creators. Having your TikTok account banned is a horrible experience for users who often invest a lot in their account. In this article, we're going to explore together why TikTok accounts can get banned and what you can do to get your account back in this situation.

Macro vs Micro influencers, who to choose?

Macro vs Micro influencers, how and where should brands invest their budget? In the changing landscape of influencer marketing and social networks, brands are facing a crucial choice: invest in macro or micro influencers. This article explores the pros and cons of each approach and content type in depth.

The types of influencers brands need to know

Influencer marketing is now one of the most effective marketing channels for brands and businesses from all walks of life. The industry is now worth over $14 billion and shows no signs of slowing down.

Social Media Trends 2024:7 Key Strategies

They say that the future belongs to those who prepare for it. In the digital world, the future is already here, evolving at breakneck speed. Consumers are kings and their reign is being exercised with unprecedented power on social networks. The TikTok trend, just like those of Instagram, Facebook or Snapchat, have revolutionized the way we interact, consume, and think. ‍ As we prepare to embrace 2024, let's dive together into the key strategies to adopt to stay in pole position in the age of “Consumer Power”

The TikTok stats you absolutely need to know in 2024

Learn how TikTok is transforming customer engagement and shaping trends through key metrics, and understand why integrating TikTok into your marketing arsenal is not just an option, but a necessity.

The Secrets to Success on TikTok: Ultimate Guide to Going Viral

Discover our ultimate guide to breaking into TikTok: proven strategies, creation tips, effective use of hashtags, and tips for maximizing your visibility. Whether you are a beginner or an experienced creator, learn how to go viral on the essential platform for young people and creatives.

The secrets of the TikTok Ads Library: Go behind the scenes of advertising in 2024

The 10 best tools to insert a link in your bio

Optimizing your bio with a unique link that opens up to a multitude of resources has become an essential strategy for companies and influencers. The Utopia Agency explains everything to you!

The ultimate guide to mastering TikTok Ads

The Ultimate Guide to Building a Community That Converts in 2024

In this guide, we'll show you how ambitious and creative businesses can seize this golden opportunity to create an engaged community on TikTok.

The TikTok guide to generating more sales

The TikTok Mother's Day Guide

This article shows you how TikTok is becoming the scene for Mother's Day celebrations, highlighting trends, creative ideas, and strategies for brands.

The TikTok guide to communicating during the Paris 2024 Olympic Games

The guide to getting started on TikTok when you have an e-commerce site

Discover how to launch your e-commerce site on TikTok: strategies, tips and effective formats to attract customers and boost your online sales! 📱💼

The guide to starting TikTok in 2024

This comprehensive guide is intended to support you in your first steps on this dynamic platform, by providing you with all the keys you need to understand, navigate, and finally, excel on TikTok.

The complete guide to SEO on TikTok: how to improve your SEO on the platform

Learn tips for improving your SEO on TikTok and attracting more followers to your account with our comprehensive guide to SEO on TikTok.

The Complete Guide to TikTok Video Formats: Resolution, Size, and Duration

Complete guide to TikTok video formats: resolutions, sizes, and durations to optimize your content and maximize engagement on the platform.

The Rise of TikTok Shop That Is Turning Social Commerce Upside Down

With over 1.67 billion active users, TikTok has transcended its role as an entertainment platform to become a major player in social commerce and online retail.

The TikTok 2024 algorithm explained, how to go viral?

Learn how the TikTok algorithm works in 2024, the factors that influence it, and expert tips to boost your chances of going viral.

The new TikTok feature that should not be missed: Cutout!

The new TikTok feature that should not be missed: Cutout!

Influence and beauty: Strategies for success

Who better than influencers to guide these choices? They are individuals who have turned their passion for beauty into platforms that inspire, educate, and entertain. We explain everything to you.

Guide pour trouver les bons influenceurs TikTok pour sa marque

TikTok Video Formats - 2025 Guide (Dimensions and Duration)

Discover the optimal TikTok video formats for 2025 and learn how to optimize your videos for better visibility. From resolution to codecs to the ideal duration, this guide gives you all the keys to maximizing your engagement on TikTok.

Am I Shadowban on TikTok?

What is TikTok shadowban? How to see if you are shadowbanned by the Chinese social network and how to get out of it?

Understanding and reaching Gen Z on TikTok

To succeed on TikTok in 2024, it is essential to understand the specificities of Gen Z and to develop appropriate marketing strategies. We explain everything to you with Utopia.

How do I sell on TikTok?

TikTok offers a unique opportunity for businesses of all sizes to sell their products or services in a creative and engaging way.

How to Use TikTok Shop in France

TikTok Shop is the e-commerce platform integrated into the TikTok app. It allows users to discover and buy products directly from the app.

How to use TikTok for marketing

TikTok represents an invaluable marketing opportunity for brands looking to reach young and engaged audiences.

How do I use TikTok with a business account? | TikTok blog

You've just created a TikTok account for your business, and now what do you do? Advice from the Utopia agency to create your brand content.

How do I find and work with influencers on TikTok?

The influencer marketing market will soon be worth more than 20 billion dollars in 2024! So, if you're still wondering if influencer marketing is right for you, prepare to be blown away.

How do I find content ideas on TikTok using the Creator Search Insight feature?

How do you work on your employer brand on TikTok?

Employer branding, this almost new concept, is not only in the interest of attracting the best talent to a company. It is beneficial at various levels. If you were interested in the subject, then you certainly know that TikTok is one of the ideal platforms for fine-tuning your employer brand strategy.

How does TikTok pay?

Learn how TikTok is compensating creators through rewards programs, brand partnerships, and other monetization options in 2024.

How do I download a TikTok video without a watermark?

To download a TikTok video without a watermark for free, you have several solutions to choose from. Whether it's online converters or specialized applications, we show you how to use them.

How to break through on TikTok: The ultimate guide

Learn the key strategies for breaking into TikTok in 2023 with this comprehensive guide. Learn how to create engaging content and optimize your presence to succeed on TikTok.

How to monetize my TikTok: a guide for creators

Getting banned from TikTok is arguably the worst nightmare for content creators. Having your TikTok account banned is a horrible experience for users who often invest a lot in their account. In this article, we're going to explore together why TikTok accounts can get banned and what you can do to get your account back in this situation.

How the TikTok algorithm works: the solution

The TikTok algorithm is the secret that all creators want to know. It is so powerful and relevant that even users have noted its effectiveness. Knowing how it works means ensuring views, engagement and also sending your TikToks to the TikTok For You feed.

How to make money with TikTok LIVE: the complete guide

Learn how to make money with TikTok LIVE by monetizing virtual gifts, promoting other revenue streams, and growing your audience.

How does B2B influencer marketing work and what are the mistakes of brands?

During our two years of existence, Utopia has worked with a lot of companies. A recurring question remains: is influencer marketing adapted to BtoB brands?

How the TikTok Algorithm Works: The 5-Step Guide

In 2023, the platform reached a new level claiming more than one billion active users, the platform is among the main social networks in the world. Thanks to the TikTok algorithm, a perfect fusion between machine learning, automatic data processing and behavioral analysis, the giant dominates social media.

How to get more views on TikTok

Creating a significant impact on TikTok, with its millions of users active daily, requires more than a simple presence: it requires a well-thought-out strategy adapted to the platform's unique algorithm.

How do you do community management on TikTok?

In the fast-paced world of digital communication, TikTok is emerging as an essential star, redefining the rules of the game for brands and community managers.

How do you make the transparent green background on TikTok?

The green screen filter is one of the most used filters and especially one of the most trendy on TikTok: mastering it means gaining visibility and views!

How to Get Views on TikTok: A Complete Guide

Discover how to increase your visibility on TikTok with this comprehensive guide that reveals all the tips and strategies to get more views on the platform.

How to get views on TikTok: 10 essential tips

Discover 9 effective tips to increase your views on TikTok. From optimizing your profile to mastering storytelling, learn how to maximize your impact on this popular platform.

How do I get certified on TikTok? The tutorial from the Utopia agency

The tutorial to get the precious badge and be certified on TikTok, follow the steps presented by the Utopia agency.

How to go viral on TikTok: 16 tips

16 tips to go viral on TikTok. The Utopia agency gives you the most important advice in creating content.

How do I create and edit a TikTok video?

For those who are new to the platform, the process can seem daunting. That's where this tutorial for beginners on how to create and edit your videos on TikTok comes in.

What is TikTok?

Discover the secrets of TikTok: how its algorithm and unique features are transforming online culture and marketing. Immerse yourself in the trends to come in 2025!

Shine in the world of food on TikTok in 2024

In 2024, TikTok, known for its short video formats, is becoming the scene par excellence for culinary creativity, where gastronomy meets creativity, thus redefining the way we understand and communicate around food.

Boost Your Business on TikTok: Key Strategies for Immediate Impact

Immerse yourself in the world of TikTok and discover how its over 1 billion active users and its revolutionary algorithm can take your brand to new heights.

Analyzing your performance on TikTok

Knowing what key performance indicators (KPIs) to track and interpret can mean the difference between a campaign that fails and one that exceeds expectations.

8 tips to break through on TikTok in 2024

With these 8 tips, get ready to increase your visibility on TikTok, captivate your community, and turn every interaction into a spark of growth

7 tips to gain followers on TikTok

You want to develop your audience on TikTok. You want to build a real community on the platform. You want to place TikTok as a channel for acquiring new customers.

5 practices to boost your website traffic thanks to TikTok

The Utopia agency gives you 5 practices to boost your TikTok traffic on your website!

5 mistakes you should absolutely avoid with UGC in 2024

On TikTok, using UGC is a mainstay, turning users into spontaneous brand ambassadors, allowing them to share heartfelt experiences that resonate far beyond traditional ads. However, despite its undeniable advantages, the successful integration of UGC is full of challenges and pitfalls.

10 original TikTok content ideas to avoid showing your face

Discover 10 creative formats to shine on TikTok without showing your face. Maintain your anonymity and optimize your videos for more visibility.

10 TikTok features that no one knows about (and that you will love)

Discover 10 secret TikTok features that even pros don't know! 🚀 Auto-scroll, clear mode, Search Ads... Boost your experience now.