Social Media

Reddit en 2026 : pourquoi les marques ne peuvent plus ignorer la plateforme

Découvrez pourquoi Reddit sera incontournable en 2026 pour les marques : pub, communautés, SEO et marketing d’influence.

101 hooks Instagram Reels pour 2025-2026 : capter l’attention et performer

Découvrez 101 hooks Instagram Reels pour 2025-2026 afin de capter l’attention, booster l’engagement et réussir vos vidéos sur Instagram.

Nouvelle fonctionnalité Instagram : se connecter grâce à ses centres d’intérêt

Instagram expérimente une fonctionnalité centrée sur les centres d’intérêt pour aider les utilisateurs à créer des connexions plus authentiques.

YouTube : l’un des leviers les plus puissants du marketing d’influence

Découvrez pourquoi YouTube est l’un des leviers les plus puissants du marketing d’influence et comment les marques peuvent en tirer un avantage durable.

Instagram Friend Map : comment ça marche et quels risques (2025)

Instagram Friend Map 2025 : opt-in, “dernière localisation active”, polémiques vie privée. Réglages pour désactiver et conseils sécurité.

TikTok Wrapped 2025 : où le trouver, comment l’utiliser (et attention aux sites non officiels)

TikTok Wrapped 2025 : où le trouver (sites tiers non officiels), ce qu’ils affichent et les précautions pour vos données.

120 hooks Social Media B2B qui ne sonnent pas cringe (et qui transforment en RDV)

120 accroches B2B prêtes à l’emploi : problèmes, preuves, comparatifs, ROI. À copier-coller pour LinkedIn, TikTok et Threads.

Calendrier Social Média 2025 : Les dates clés, idées de contenus & hooks par semaine

Calendrier social média 2025 (France) : semaines, dates clés, idées de contenus, hooks, scripts et template éditorial pour planifier et performer.

TikTok vs LinkedIn en B2B à la rentrée 2025 : quel réseau social choisit-on pour performer ?

Les avis clients débarquent sur TikTok !

Instagram teste les Reels verrouillés : mode d’emploi et opportunités marketing

Instagram teste les Reels verrouillés par mot de passe : format exclusif, FOMO garanti. Fonctionnement, avantages et 5 étapes pour que votre marque soit prête.

Monetization: How much does TikTok pay for 1 million views

Is TikTok really paying for your millions of views? We reveal the numbers, the real methods to earn money and 10 concrete tips.

TOP best practices for encouraging UGC content on TikTok

Boost your TikTok strategy with UGC! Learn the best practices for turning your users into committed ambassadors.

TikTok vs YouTube Shorts: What's the difference?

Is TikTok going to replace Google?

Could TikTok become the preferred search engine for young people? Learn how the platform is redefining search with its visual, fast, and interactive content, and how it could complement Google for new generations.

TikTok Shop in France: the new shopping asset for brands and creators

TikTok Shop is coming to France! Learn how to buy, sell, and take advantage of TikTok's new e-commerce features to boost your business.

TikTok Shadowban in 2025: How to avoid it and regain visibility?

Shadowban TikTok 2025: why is your visibility dropping? Discover the causes, how to avoid it and the solutions to find your audience.

Paid TikTok: When authentic content becomes a professional strategy on TikTok with UGC

Learn how brands are exploiting the authenticity of UGC on TikTok to engage their audience. Explore the evolution of spontaneous content into professional strategies.

TikTok: trends to follow in 2025

In 2025, TikTok continues to redefine the social media landscape with innovative and engaging trends. Here are the trends to follow on TikTok in 2025.

Real TikTok and Instagram: A Guide to a Harmonious and Effective Marketing Strategy in 2025

Welcome to a world in constant evolution, that of digital marketing, where two social media stars shine brightly, shaping trends and captivating the attention of users: TikTok and Instagram Real

TikTok strategy for fashion brands in 2024

TikTok is no longer just an entertainment app; it has become a powerful and indispensable marketing tool for fashion brands, offering a new way to engage, influence, and convert fashionistas.

Do you know how to make money on TikTok?

To earn money on TikTok, there are several options available to you. Let's discover them and choose the ones that best suit you.

What are the different types of TikTok agencies?

Discover how specialized TikTok agencies optimize your visibility and sales on this platform. Whether it's creating content, advertising, or collaborating with influencers, maximize your impact and transform your online presence.

What does “POV” mean on TikTok?

Discover the meaning of 'POV' on TikTok! Explore how this popular term, meaning 'point of view', turns videos into immersive experiences by putting viewers directly into the creator's perspective.

When to post on Tiktok? Days and hours - Utopia

With over 1 billion active users, posting at the right time on TikTok can turn a trivial video into viral content. Although the algorithm takes into account several factors, the time of publication plays a critical role in the visibility of your videos.

Why is everyone leaving Twitter for Bluesky?

Why are people leaving Twitter for Bluesky? We explain everything about this decentralized alternative created by Jack Dorsey, its advantages, and why it is attracting more and more users.

Why am I getting fewer views on TikTok?

A sudden drop in views on TikTok can be frustrating, especially if you were performing well or if your business depends on it. Here are the reasons for that.

TikTok's new compensation system: All you need to know!

TikTok's new remuneration policy is getting a lot of attention and is making creators happy. Focus on this new remuneration system.

The tool that will revolutionize your SEO: TikTok

Find out how TikTok is becoming a key SEO player in 2024. Learn how to take advantage of its algorithm, create optimized content, and integrate TikTok into your overall SEO strategy to boost your visibility. Maximize your impact with practical tips for hashtags, creativity, and authenticity.

TikTok trends 2025 (The FREE COMPLETE guide)

Discover the 10 essential trends of TikTok in 2025. Learn how to integrate them into your strategy to maximize your impact on the platform.

The platforms that will dominate 2025!

The best TikTok agencies by sector

The brands that are exploding on TikTok in 2025

The 6 differences between Instagram Reels and TikTok

In the constantly evolving world of social networks, two giants stand out in the race for short video content: Instagram Reels and TikTok. These platforms have revolutionized the way we consume and share videos, but they have distinct idiosyncrasies and are racing for the new feature that will make a difference.

TikTok numbers from 2024

This guide takes an in-depth look at TikTok's key stats in 2024, offering an overview of its overall impact and current trends.

Influencer Marketing at Christmas: the Marketing key to your 2024 sales

Boost your Christmas 2024 sales with influencer marketing! Learn how influencers are turning your campaigns into success through authentic and engaging strategies on TikTok, Instagram, and more. A comprehensive guide to memorable and profitable holidays.

The complete guide to POVs on TikTok

What does' POV 'mean on TikTok? Learn about this immersive format, its types of content, and how to use it to captivate your audience and boost your videos.

Is FOOH a revolution for brands?

Discover why FOOH (3D Out Of Home) is revolutionizing outdoor advertising. Thanks to immersive and captivating visuals, this technology offers brands a unique opportunity to capture the attention of the public. Explore the benefits, challenges, and bright future of FOOH.

Instagram innovates with teen accounts

Instagram is launching Teen Accounts with enhanced protection measures for young users. The Utopia agency is analyzing this initiative, which aims to offer more security and parental control on the platform.

Instagram Formats: 2025 Guide - Reels and Story

Mastering Instagram formats means ensuring that your photos and videos are displayed perfectly and capture attention. Discover the ideal dimensions for each type of content and optimize your strategy to maximize engagement.

Should you show your face on TikTok? TikTok blog

Is showing your face on TikTok mandatory to succeed? In this article, we answer this question and give you tips for being successful on TikTok while remaining anonymous.

Understanding the impact of your TikTok strategy: the KPIs that really matter

How do I know if I'm Shadowban on TikTok?

Learn how to detect a shadowban on TikTok, its main causes, and the best strategies to get out of it. Respect community guidelines and boost the visibility of your content again with advice from the Utopia agency.

How creators use TikTok

This guide takes you into the key statistics that brands can use to optimize their designer marketing strategies.

How does a TikTok agency work?

Learn how TikTok agencies are transforming the digital presence of brands with innovative strategies, influential collaborations, and expert advertising campaign management. Learn how these agencies are maximizing brand awareness and engagement on one of the most dynamic and rapidly growing platforms.

BeReal: everything you need to know about the app

TikTok agency: top partner to boost your visibility

Find out why TikTok agencies are the best companions to boost your visibility. Find the perfect partner for your advertising campaigns and influence strategies on TikTok.